Michele Maxfield

Experience

• 

  Valassis

  May 1994 - Jul 1997

  Marketing/Leadership Training Program
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  Valassis Marketing Solutions

  Sept 1997 - Dec 2015

  Vericast/Valassis is reimaging marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow. - Achieved quota up to $77 Million with 17% growth- Managed the largest national accounts at Valassis: Agencies, Restaurants, Retailers and Grocers- Performed contract negotiations and financial data analysis- Developed and implemented client sales strategies utilizing mail, newspaper and digital solutions- Lead national decentralized sales teams across the United States (up to 20 team members) Show less

  • Strategic Sales Executive - Team Lead

    Aug 2011 - Dec 2015

  • Sales Director

    Oct 2000 - Jul 2011

  • Marketing/Client Services Leader

    Nov 1999 - Sept 2000

  • CPG Sales

    Sept 1997 - Oct 1999
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  Amber Engine

  Mar 2016 - May 2016

  Vice President of Sales

  Amber Engine is a B2B technology start-up focused on helping retailers and manufacturers improve data inefficiencies in the $275B home furnishings industry. - Establish and meet sales targets that align with company objectives - Develop and implement strategic plans to promote sales growth and customer satisfaction - Successfully introduce and sell Amber Engine products - Recruit, train and mentor sales team - Develop and manage end-to-end sales process

• 

  Valpak

  Oct 2016 - May 2023

  Valpak is the leader in household data, direct marketing and omnichannel media solutions for local and national brands. Over 34,000 businesses trust Valpak to drive sales and brand awareness. - Lead national sales team partnering with largest clients producing $52 million in revenue- Responsible for new business development 2023- Prospected over 30 new customers generating $4.3MM+ revenue while at Valpak- Ahold Delhaize, Ansira, Mathnasium, Publix, Shipt, Wendy's - Consult, develop and present client-specific marketing plans for execution - Drive the success of the Retail vertical by securing new incremental sales revenue- Costco, Albertsons Companies, Meijer, Food Lion, Save-A-Lot, Family Dollar

  • Vice President of National Sales

    Nov 2021 - May 2023

  • Sales Director - Retail

    Oct 2016 - Nov 2021
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  Welcome Wagon

  Jul 2023 - Jul 2024

  General Manager (CEO/President), Welcome Wagon

  Welcome Wagon helps national and local partners acquire new customers with unique data and marketing solutions. Since 1928, this iconic brand has delivered personalized solutions to new movers and targeted households across the country. Welcome Wagon partners with Porch Group, a leading vertical software company that is reinventing the home services and insurance industries. - Responsible for growing national and local revenue with 140+ team - Achieved double-digit growth and profitability targets.- Skills: Own P&L, Forecasts, Budgets, Road Maps, Corporate Growth Strategies and Business Operations Show less

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  The N2 Company

  Jul 2024 - now

  Director, National Sales and Uniquely You

  N2 Company helps businesses reach their ideal clients through premium hyper-targeted products and services. Named an Inc. 5000 winner eight years in a row, made it on Entrepreneur's Franchise 500 list for culture, growth, investment, and opportunity, and recognized as a great place to work by Glassdoor, Fortune, and many others. - Responsible for growing Uniquely You - A magazine dedicated to helping individuals with disabilities.- Accountable to lead national selling across publications. Show less