Shaviah Copeland

Experience

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  Belk

  Oct 2012 - Oct 2017

  Sales Associate

  • Elevated customer retention and store value through outstanding customer service and product knowledge.• Developed promotional techniques that convert prospects to customers.• Recruited customers for marketing lists and inform clients of upcoming promotions and/ or customer events.• Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.

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  State Farm

  Oct 2015 - Feb 2016

  CCC Sales
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  Red Bull

  Jul 2016 - Nov 2019

  Student Marketer

  • Developed and implemented marketing strategies to drive product awareness, build distribution, ensure product visibility, and invite product trial.• Conducted market research in the Northeast region to ensure all relevant events in the designated market are being targeted.• Executed on premise business promotion to maintain long-term partnerships with over 40 businesses, drive product trial and consumptions, and build and maintain Red Bull's brand image.• Analyzed consumer usage patterns to identify trends and target key demographics.• Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Show less

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  KIND

  Mar 2018 - Mar 2019

  Brand Ambassador

  • Provided support for the Georgia marketing team, with a specific focus on market research, building brand awareness, and collecting quantitative consumer based data.• Developed relationships with market influencers, ultimately leading to increase brand visibility.• Curated content and messaging for local Instagram account and supported company's global strategy.• Used heat map intelligences to strategically target new consumers that reached new sampling objectives.

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  Archrival

  Jul 2018 - Mar 2019

  Abercrombie & Fitch Field Marketing Agent

  •Created social brand content and shared via your personal social accounts• Leveraged local expertise to identify and create consumer engagements in the community• Launched and supported IRL brand initiatives such as activations or events• Developed relationships with key influencers • Shared reports, photos, strategies and consumer insights with the leadership team to make the program as impactful as possible• Collaborated with others in my area and across the country

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  Strategic Group

  Jan 2019 - Mar 2021

  Brand Marketing Sampler

  • Manage experimental marketing campaigns for the Moet/ Hennessy brand focusing on brand awareness, product differentiation and consumer engagement.• Plan, implement and track sales and marketing strategies to promote brand products.• Help to drive incremental sales growth through consumer promotion; serve as the face of the brand; practice sales scripts and tactics on the field.• Gather and document consumer feedback to the Strategy Team to leverage consumer insights to stay apprised of the new market trends.• Drove operational improvements which resulted in savings and improved profit margins. Show less