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David Etchison

David Etchison

Development Writer

Followers of David Etchison405 followers
location of David EtchisonChapel Hill, North Carolina, United States

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  • Timeline

  • About me

    Communications Director at NCLifeSci

  • Education

    • UNC School of Media and Journalism

      1991 - 1993
      Bachelor’s Degree Journalism and Mass Communication

      Activities and Societies: The Daily Tar Heel News and Editorial Sequence

    • University of North Carolina at Chapel Hill

      2011 - 2013
      Graduate Certificate in Technology and Communication Mass Communication/Media Studies

    • University of North Carolina at Chapel Hill

      2010 - 2010
      Multimedia Bootcamp

  • Experience

    • University of North Carolina at Chapel Hill

      May 1991 - Aug 1993
      Development Writer

    • Image Dynamics, Inc.

      Sept 1993 - Sept 1995
      Account Executive

    • Powdertech, Inc

      Oct 1995 - Jul 2001
      Marketing and Operations Manager

    • East Carolina University

      Sept 2001 - Jan 2004
      Publications Editor

      • Part of a creative team developing high quality materials in support of the university's marketing plan focusing on admissions and fundraising.• Produced dozens of publications each month in support of university programs and events while reconciling the university's marketing initiatives with the goals of smaller programs.• Won five Council for the Advancement and Support of Education awards for excellence and gold and silver awards from Admissions Marketing Report.

    • UNC Eshelman School of Pharmacy

      Feb 2004 - Dec 2018

      • Helped raise the school's U.S. News ranking from 13th to No. 1 through a comprehensive strategy encompassing media relations, social media, publications and online content.• Established the school as a leader on social media, building a larger audience than any of its peers.• Created and managed a WordPress website attracting 25,000 unique visitors a month.• Launched an inbound content marketing plan by translating complex technical and scientific concepts and discoveries into targeted content.• Devised a digital marketing strategy to support enrollment, resulting in increases of 15% in Doctor of Pharmacy and 50% in graduate programs.• Generated hundreds of placements in local, national and international outlets through targeted media relations outreach.• Developed and implemented brand management, internal communications and executive communications strategies to promote thought leadership.• Supervised up to three employees and managed an annual budget of up to $120,000. Show less

      • Director of Communications

        May 2006 - Dec 2018

      • Communications Manager

        Feb 2004 - Apr 2006

    • UNC-TV

      Feb 2020 - Jul 2020
      Email Marketing Manager

      • Executed email marketing campaigns in support of UNC-TV programming and fundraising.• Devised and assessed content and distribution strategies to improve email performance and assess using A/B and multivariate testing.• Produced and distributed weekly and monthly mailings for audiences of up to 200,000.

    • NC Life Sciences Organization

      Oct 2020 - now
      Communications Director

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to David Etchison
      Awards of Excellence University and College Design Association 2004 "University Publications received a number of University and College Design Association awards during the organizationʼs 34th Annual Design Competition. More than 1,300 print entries were evaluated with 199 awards presented. Two awards of excellence were presented in the Recruitment/Other category – forthe Succeed Sooner brochure and for the Admissions Admit package. For both projects, Tim Gormley was graphic designer, David Etchison was writer/editor, and Forrest Croce was photographer… Show more "University Publications received a number of University and College Design Association awards during the organizationʼs 34th Annual Design Competition. More than 1,300 print entries were evaluated with 199 awards presented. Two awards of excellence were presented in the Recruitment/Other category – forthe Succeed Sooner brochure and for the Admissions Admit package. For both projects, Tim Gormley was graphic designer, David Etchison was writer/editor, and Forrest Croce was photographer. Gormley, Etchison and Croce also collaborated on the Teaming with Life biology fund-raising booklet, which received an award of excellence in two categories – Development Information/Fund-raising and Cover Design." East Carolina University Pieces of Eight, Oct. 2004 Show less
    • Awarded to David Etchison
      Gold and Silver Medals Admissions Marketing Report 2004 "University Publications staff Tim Gormley, art director; Forrest Croce, photographer; and David Etchison, writer-editor, were honored with awards from the Admissions Marketing Report in the “school with 20,000 or more students group.” Gormley, Croce and Etchison received a gold medal for the admissionsviewbook, the silver medal for the admissions recruitment package, ...." East Carolina University Pieces of Eight, March 2004
    • Awarded to David Etchison
      CASE Circle of Excellence Gold Medal Award Council for the Advancement and Support of Education 2003 Award received for Advertising: Antistuttering Device. The Circle of Excellence Awards recognize outstanding work in advancement services, alumni relations, communications, fundraising, and marketing.