Pooja Shigwan

Experience

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  Galagali Multimedia Pvt Ltd

  Jan 2012 - Jan 2013

  SEO Executive

  Competitor analysisOptimize various web site components including title tags, meta -descriptions, keyword density, internal linkingGenerating XML sitemap and submit Work on quick search engine indexing of websites.online visibility through other channels such as Facebook,Twitter.Coordinate with IT team to optimize the website and the landing pages.Handling Webmaster tool,verify sitemap and error checkingHandling Google analytics tool statistical analysis reporting toolsRobot file creation and submitGoogle business Listing creating google mapAdd Original material and content to websiteMonitor, track, and report on paid search metrics, including trend analysis.Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing แสดงน้อยลง

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  NeoSOFT Technologies (A CMMi Level 3 Organization)

  Jan 2013 - Jan 2016

  SEO Executive

  SEO Onpage Optimization, PPC campaign management, Social Media Marketing (Including Facebook Fan Page, Twitter, pinterest, youtube, Google Plus), Google Webmaster

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  Spenta Digital Media Pvt. Ltd.

  Jan 2016 - Jan 2019

  Sr. SEO Executive

  SEO Onpage ActivitiesGoogle Adwords - Search, Display & Remarketing

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  Samco Securities Limited

  Jan 2019 - Jan 2025

  Assistant Manager SEO

  1. Develop and execute successful SEO strategies2. Direct off-page optimization projects (e.g. link-building)3. Keep abreast of SEO and integrated marketing trends4. Hold ultimate accountability for organic revenue goals.5. Closely monitor the SEO related health and success metrics across all areas of ownership and represent the team in-various regular reporting & planning rhythms.6. Work closely with development and outsourced teams to manage conversion rate optimizationSEO and content strategy, partnering with the existing content marketing teams within Organization.7. Oversee all SEO initiatives for assets such as Website, Articles, Blog, and Publisher network.8. Partner with the website management team specifically dedicated to SEO infrastructure and enablement.9. Regularly conduct comprehensive SEO audits, and make recommendations for near, short, and long-term improvements and optimization.10. Partner with localization team to optimize and publish regional pages.11. Own initiatives aimed at improving assessing SEO issues at scale, and creating frameworks to address them.12. Own the communication streams, both reporting and alignment, that ensure SEO efforts are understood and well supported at the leadership level.13. Inspire the team to innovate to drive quality traffic & delight users by performing activities such as competitive analysis,technical audits, keyword research, and other relevanttechniques.14. Lead Strategy & Execution for SEO/Organic growth, that aligns with user acquisition, conversion, user experience and technical SEO15. Collaborate effectively with design, engineering, data and business stakeholders in order to execute against the SEO strategy and roadmap. แสดงน้อยลง

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  HomeBazaar.com

  Jan 2024 - now

  Search Engine Optimization Manager

  As an SEO Manager, I lead the strategy and execution of comprehensive SEO initiatives aimed at increasing organic visibility, traffic, and conversions. I collaborate cross-functionally with content creators, developers, and marketing teams to implement best practices across all digital assets.Key Highlights:Developed and executed data-driven SEO strategies that resulted in increase in organic traffic and improved keyword rankings.Conducted in-depth keyword research, competitor analysis, and content audits to identify growth opportunities.Led technical SEO improvements, including site speed optimization, structured data implementation, and crawl error resolution.Oversaw backlink acquisition strategies and digital PR campaigns to strengthen domain authority.Regularly reported performance metrics using GA4, Google Search Console, and tools like SEMrush and Ahrefs.Partnered with content teams to optimize blogs, landing pages, and website copy for both users and search engines.Stayed ahead of algorithm updates and ensured continuous alignment with SEO best practices. แสดงน้อยลง