Experience

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  Centro integrado de tecnologia da informação

  Jan 2005 - Jan 2007

  CITi - Centro Integrado de Tecnologia da Informação: Junior Enterprise of Computer Science of UFPE (Universidade Federal de Pernambuco). Company works on software development and IT trainning.After 3 months of participating in CITi's trainee selection procedure, started a voluntary work as Marketing Director. Responsibilities include:- Helped to develop goals conducting the strategic planning;- Prospected and managed partners;- Represented company in local (FEJEPE) and national (Brasil Júnior) junior enterprise associations meetings and events;- Planned, managed and executed a qualitative research about company's image among employees, clients, professors and partners;- Managed organization's internal and external communications and creates communication strategies;- Market Analysis: identifying opportunities to create and offer new produts and services;- Coached candidates in on-the-job activities to Trainee selection procedure 2007. Show less

  • Marketing Director

    Jan 2006 - Jan 2007

  • Software Developer

    Jan 2005 - Feb 2006
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  Inove informática

  Apr 2008 - Mar 2012

  - Online Brand Management;- Social Media and Internet Marketing Planning;- Defining metrics and KPIs- SWOT Analysis and Benchmarking;- Reports elaboration during and after campaigns;- Participated directly with online campaigns creation;- Built ads on Facebook and Google Adwords;- Content Curation to Facebook, Twitter, LinkedIn and Blog;- Content Management to Corporate Website (www.inoveinformatica.net);- Engaged in dialogue with customers via Twitter, Facebook, eMail;- Developed a social listening and social engagement to support business goals;- Social Media Buzz Analysis;- Launched a Corporate blog ( blog.inoveinformatica.net ) and choosing technical content to be published. We involve other staff in creating content;- Migrated Email Marketing campaigns to MailChimp (cloud service);- Staff recruitment and selection;- Managment, Training and team development;- All activities and results listed above were achived with a team of a journalists, a designer and two interns. Show less "Os Compradores" was a Group Buying website that gives you up to 50% off products and services from local businesses in Recife (Brazil). After 4 months of operation, expanded to other city and became the first one in this segment in Maceió (Brazil).During website evolution, it was aggregated a online guide ("Guia dos Compradores") and started a gamification change by incorporating game aspects ("Hall da Compra"). Besides, oscompradores.com.br refined business model by introducing the Freemium paradigm: eliminated commission for merchants (0%) and users initially don´t pay to print coupons (2 free coupons per month).As Product Manager, held the following responsibilities:- Product conceptualization, innovation and lifecycle management including product vision/strategy/roadmap, requirements definition, release planning, development, launch, maintenance;- Gathered feedback from multiple sources (market, customers, competitors, partners, sales team), understood requirements about their needs and translated them into a technology requirement for development and IT teams;- Daily competitors deals analysis to identify local market trends, behaviors and oportunities;- Followed Agile software development philosophies: Product Owner using Scrum, Create User Stories, UI wireframes, Backlog Managing, Prioritisation, Sprint Planning, ongoing validation and discovery;- Executed of product marketing strategies including brand development, presentations, sales collateral, pricing, social media content and training materials; - Re-launched website, optimizing Scalability, Performance and Usability. New version was the first one group buying website in Brazil built in Windows Azure (Cloud) technologies. Show less Inove as a Microsoft Partner is specialized in Microsoft Technologies and works with customized software development (B2B) and IT training (B2B and B2C). Marketing Manager was leading Inove's marketing activities, the primary focus of which is lead generation for the sales team, as well as brand management. Responsible for defining and implementing the marketing strategy for both areas.Responsibilities include:- Marketing plan definition for each service, budget elaboration and follow-up.- Competitive analysis and Monitoring- Responsible for the media planning for sales campaigns or institutional communication.- Bought media in channels as radio, newspaper, magazines, local site's banners and Google Adwords- Setting-up Social Media: Orkut, LinkedIn, Twitter, Facebook and Youtube.- Coordinated all aspects of Sales tools production: Presentations, Flyers, brochures, booth, posters, etc.- Events management (trade-shows, seminars, meetings) to generate leads- Launched and maintained new company website including pages of content- Filtered and Selected direct mail and telemarketing lists- Initiated corporate telemarketing effort and managed daily activities of telemarketing team including hiring and training.- Created and Managed a communication team. In less than 2 years, the team grew from 1 (me) to 5 people: 1 journalist, 1 graphic designer, 2 intern (advertiser writers) and marketing manager. - Team Recruitment and Selection- Agile Marketing: Started to implement Scrum techniques in the team as a Product Owner- Selected and trained a successor Show less

  • Trainer

    Jul 2009 - Mar 2012

  • Digital Marketing Manager

    Jun 2011 - Jan 2012

  • Product Manager

    Aug 2010 - Sept 2011

  • Marketing Manager

    Oct 2009 - Jun 2011

  • Sales Consultant

    Apr 2008 - Sept 2009
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  Exclusiva!br

  May 2012 - Mar 2013

  Digital planner

  Main activities of role:- Create digital communication strategies;- Monitoring of consumer reactions using digital media to provide insights for creative development and solutions;- Provide clear understanding of digital landscape and its opportunities for clients;- Content Creation for social plataforms as Facebook, Twitter and Instagram;- Manage ads campaing on facebook, google adwords (sponsored links and youtube ads)Some Clients:Curta Pernambuco (Tourism)Divcom Pharma (Health / Beauty)Cerveja Proibida (Beer)BNTM (Tourism / Event)PE Business (Magazine: Business and Economy)Hospital Memorial São José (Health)Some Plataforms worked:FacebookTwitterYoutubeInstagramWordpress----Google AdwordsFacebook AdsLinkedin AdsYouTube Ads Show less

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  Independent consultant - freelancer

  Apr 2013 - Nov 2015

  Digital marketing consultant

  I help companies develop the right strategies in digital enviroment. We work together to get best opportunities through social media plataforms (as Facebook or Instagram), PPC Campaings (using Google Adwords or Facebook Ads) or other digital channels as email marketing.Current work:Qualiti: Education company focused on training IT professionals and students. (www.qualiti.com.br) - Since April 2013. - Planned and executing a Social Media Strategy; - Running PPC Campaigns (Facebook Ads and Google Adwords) to lead generation; - Establishing an email marketing strategy; - Integrating Traditional and Digital Campaigns.Artes do Imaginário Brasileiro: Craft Store. Sells online and in physical store. www.imaginariobrasileiro.com.br - Since April 2013. - Planned and executing digital presence and relationship in social media plataforms; - Executing Retail campaigns and promotions to increase ecommerce sales; - Running email marketing and PPC Campaigns (Facebook Ads and Google Adwords); - Bringing physical store customers to buy online. Show less

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  Fase - faculdade santa emília

  Feb 2014 - Jul 2014

  Professor

  Teaching the subject "Marketing and eCommerce" to students of the Information System. At the end of this course, students are encouraged to plan an e-commerce site for a small local business.Besides, I'm also teaching the subject of "Entrepreneurship". This course is for students of Computer Networks.

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  Avantia - tecnologia e segurança

  Nov 2015 - Feb 2018

  -Coordinating inbound marketing efforts with a specialized digital agency (Agencia Mestre);-Helping to structure the lead qualifying process and supervising theses activities (based on Predictable Revenue);-Developing relationship strategies, with our sales team and suppliers, to keep in touch with our customers;-Online Brand Management;-Defining Digital Strategy;-Content Management to Corporate Website;-Defining metrics and KPIs-Supporting HR department to create and executing endomarketing campaigns;-Staff recruitment and selection;-Managing, Training and team development; Show less

  • Marketing Manager

    Jun 2016 - Feb 2018

  • Marketing Analyst

    Nov 2015 - May 2016
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  Clin - plano odonto digital

  Feb 2017 - Nov 2017

  Marketing consultant
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  Passei direto

  Feb 2018 - Dec 2021

  Responsible for the strategy of growing paying subscribers with bought and owned media, and help increase user engagement in web platform;- Growth Marketing Plans with a focus on user conversion (subscribers);- Improving paid media conversion efficiency (landing page, target and ads optimization);- Running SEM, Display and Remarketing Campaigns;- Planning Email Marketing;- Continuous deep understanding of the customer journey;- Tracking and Reporting Key Metrics;- Working in close cooperation with the Data Team and User Research Team to get information to make decisions (Data-Driven);- Direct interaction with Product and Technology Teams to concept product changes to optimize campaigns or trackings; Show less

  • Group Product Manager

    Sept 2021 - Dec 2021

  • Senior Product Manager

    Jul 2021 - Sept 2021

  • Product Manager Pl

    Sept 2020 - Jun 2021

  • Product Manager Jr

    Sept 2019 - Aug 2020

  • Marketing Manager (Growth)

    Jun 2019 - Sept 2019

  • Marketing PO

    Jan 2019 - May 2019

  • Growth Marketing Coordinator

    Feb 2018 - Dec 2018
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  Cesar school

  Oct 2021 - Jul 2024

  Professor

  Professor/Facilitator at the extension course Digital Product Management - from concept to practice

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  Tembici

  Dec 2021 - Jul 2022

  Group product manager
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  Passei direto

  Oct 2022 - now

  Senior product manager