Experience

• 

  Paragon digital services

  Oct 2009 - Jun 2014

  * Worked in various Digital media platforms and agency.* QA for Campaign Setup, Insertion Order creation, Ad Trafficking, reporting and optimization.* Strong familiarly with DART preferred and industry standard knowledge of third party ad serving programs, including behavioral targeting, Retargeting, Contextual, Etc., and rich media vendors (Eye blaster, Point roll, etc.), DART (DoubleClick DFA / DFP), Flash, Mediaplex, Eye blaster, Atlas.* Monitor the campaigns for its performance and delivery and then to provide recommendations to optimize the campaigns accordingly to achieve both the targets (Performance and Delivery) of the campaign.* Good knowledge in Adwords and handling online campaign, adgroup and creative.* Timing oriented and ability to handle multiple tasks simultaneously.* Sending work update reports to client, issue resolution and resolving team members concerns.* Ensure giving the best quality services to our client business.* Troubleshooting the creatives using various software tools like Adops, sothink, Atlas richmedia tag tester, Real time HTML editor. etc..* Creating a test page for live creatives.* Generating various weekly/monthly delivery reports and discrepancy reports that detail campaign status and activity. Show less * Handling the role as Ad Trafficker and trafficking all types of creatives.* Trafficking the creatives using various file types such as jpeg, gif, swf, richmedia, video.* Review the Third Party tag and trafficking using different adserver such as double click, mediamind, atlas, ponitroll & Adsafe etc..* Analyse and uploading the social Media Facebook market place ads, News feed ads and also trafficking mobile ads.* Based on client request trafficking the creatives in to different platforms.* Ensured that advertising campaigns are implemented in an accurate and timely manner to ensure complete.* Responsible for Troubleshooting and resolved campaign discrepancies.* Scheduled the campaign delivery using various Demand side Platforms.* Prepared campaign performance reports for Optimization and send it to clients.* Grab Screen Shots in a particular site for the Advertiser, where the ad will be published.* Prepared billing report for account department. Show less

  • Senior Ad Trafficker

    Apr 2012 - Jun 2014

  • Ad Trafficker

    Apr 2010 - Mar 2012

  • Analyst

    Oct 2009 - Mar 2010
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  Bizdata technologies private limited

  Jul 2014 - Jul 2023

  * Responsibility of setting up and handling multiple Advertiser campaigns throughout campaign lifetime and ensure its successful delivery to the concerned audience.* Managing the campaigns in DSP and DFP, monitoring campaign performance and optimization.* Optimize the campaign and maximizing advertiser ROI, CTR using campaign pacing & performance report.* Based on the reports review the campaign and send the best suggestion to client make the necessary changes.* Troubleshoot the creative having the knowledge of Html, Javascript and various tools.* Expertise in different adserver Doubleclick DFP, DFA, Atlas and DSP ( Demand Side Platform).* Working experience with the following DSP. Amobee/Turn, Invitemedia, Accordant, Magnetic, Coxds, Appnexus, Efficient Frontier by Adobe, Annalect by Omnicom, StrikeAd and Miniclip.* Managing the team and providing Ad operation training for team members & new persons. Show less

  • Account Manager

    Apr 2021 - Jul 2023

  • Associate Account Manager

    Apr 2019 - Mar 2021

  • Senior Campaign Manager

    Apr 2017 - Mar 2019

  • Campaign Manager

    Jul 2014 - Mar 2017
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  Regalix

  May 2024 - now

  Senior consultant