
Allan Mendoza
Research Analyst (Temporary)

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About me
Project Director at CCRG Research
Education

Purdue University
2019 - 2021Master of Science - MS Communication
State University of New York at New Paltz
2002 - 2007Bachelor’s Degree Italian Studies and French Literature
Experience

Computershare
Jan 2010 - May 2010Research Analyst (Temporary)Updated and maintained Computershare's mutual fund client contact database (over 100,000 records) using data from search engines, social media and proprietary databases.Used Excel analytics in order to determine research priorities.Led research team in productivity as a result of comfort and experience with Internet and traditional research tools and methods

City University of New York
Jan 2012 - Apr 2013Graduate Teaching Fellow- PhD candidate in French Literature- Taught elementary level French to undergraduate students.- Research interests include: critical theory, French contemporary literature, Romance linguistics, and neuroscience-based literary analysis.

Advocates for Survivors of Torture and Trauma (ASTT)
Nov 2014 - Apr 2015Volunteer Social Media Manager- Instructed staff on social media best practices (increasing engagement, posting schedules)- Measured social media and site analytics (Hootsuite, Google Analytics)- Wrote blog copy on asylum related issues for organization blog using Wordpress based CMS.- Made main site and social media pages conform to standard SEO practices.

PEN American Center
Jan 2015 - May 2015Free Expression Programs Intern- Drafted advocacy materials including blog posts, press releases, memos, briefing papers and reports. In addition, my writing worked included a credible threat letters for a journalist seeking asylum and this open letter that signed by prominent news writers and was linked to by the New York Times: http://goo.gl/AYY9JV- Compiled press, influencer and case monitoring lists for both Twitter and on Excel spreadsheets.- Research on U.S. free expression issues including mass surveillance, open internet, and press freedoms as well as research on current free expression issues and the wider political, human rights, NGO and literary contexts in PEN’s major focus countries (including but not limited to China, Ethiopia, Haiti, India, Iran, Mexico, Myanmar, Nigeria, Russia, South Africa and Turkey)- Developed and maintain campaign-specific press and mailing lists using MailChimp.- Along with helping in its development, I wrote memos on social media tools for streamlining their social media monitoring system (Tweetdeck, Hootsuite, Klout).- Translated, proofread and transcribed French-language PEN inter-center communications, videos and pertinent news articles. Show less

DragonFruit, LLC
May 2015 - Nov 2015Social Media InternManaged digital and traditional marketing efforts in a startup environment.Social Media: Developed strategy for and maintained DragonFruit’s four main social media channel (Twitter, Facebook, Pinterest, WordPress blog) as well planned expansion into YouTube and Instagram.Web Design: Responsible for layout and updates for Wordpress-based site.Content: Maintained, assisted in developing and optimized blog. Drafted blog content ( ~2 pieces per week), edited and laid out blog. Coordinated eight member graphic design and editorial team. Developed content based on social media listening insights and search engine keywords research.PR: Drafted press releases and implemented influencer strategy.Analytics: Implemented user behavior monitoring and funnel tracking dashboards in Google Analytics and generated social media engagement reports.App Development: Assisted in app design, including interface and features.Copywriting: Wrote copy for digital and physical promotional materials, e-mail blasts, and the website. Show less

SPRY Analytics
Oct 2015 - Jul 2016Marketing AdvisorOn-call adviser for content marketing and social media strategy.

Managed Digital
Jan 2016 - May 2017Social Media Coordinator/Copywriter
The Karibu News
Jun 2017 - Jun 2018Managing Editor (Part Time)Along with writing for the paper, I edit and, sometimes translate, articles before they go to print. I also manage the publication's social media and website.

Upstart NY
Jul 2017 - Jun 2018Writer/Social Media CoordinatorI joined on as a writer covering startups and entrepreneurship in Western New York. As of 11/01/17, I assumed the role of social media coordinator tasked with the following:Updating the publication's Twitter, LinkedIn, and Facebook pages.Promoting content through page social ads.Engaging relevant organizations and local influencers.

CCRG Research
Mar 2018 - Mar 2024Qualitative Research Project Director
Licenses & Certifications

Poynter/American Copy Editors Society Certificate in Editing
The Poynter InstituteOct 2016- View certificate

Content Strategy for Professionals: Engaging Audiences
Coursera Course CertificatesJun 2016 - View certificate

Digital Marketing Capstone
Coursera Course CertificatesApr 2016 - View certificate

Search Engine Optimization Fundamentals
Coursera Course CertificatesApr 2016 - View certificate

The Importance of Listening
Coursera Course CertificatesMar 2016 - View certificate

Digital Marketing Specialization
Coursera Course CertificatesApr 2016 - View certificate

Inbound Certification
HubSpotJun 2015 - View certificate

Social Media Marketing Specialization
Coursera Course CertificatesMar 2016 - View certificate

Digital Marketing Channels: The Landscape
Coursera Course CertificatesFeb 2016 - View certificate

Content, Advertising & Social IMC
Coursera Course CertificatesFeb 2016
Languages
- enEnglish
- frFrench
- itItalian
- spSpanish
- taTagalog (filipino)
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