Carmen Leung

Experience

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  New World Courtyard Wuhan, China

  Jun 2001 - Jan 2002

  Internship Trainee

  - Training in Sales & Marketing, Front Office, Food & Beverage departments

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  JW Marriot Hotel, Hong Kong

  Mar 2002 - May 2002

  Temporary Sales Assistant

  - Assist and organize annual thank you party- Handle accommodation bookings - Prepare proposal and contracts- Update customer data base and compile report

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  New World Renaissance Hotel, Kowloon

  Jun 2002 - May 2003

  Sales Executive

  - Work with sales managers to make sales calls, target on corporate meeting groups and regular or long-stayed business travelers- Customers greeting, invite for luncheon or cocktail entertainment- Participate in marketing plan of discount package, weekend promotion, long-stay package, privilege offer to VIP and special events like Christmas party, annual thank you function- Handle accommodation bookings- Prepare proposal and contracts- Handle customers enquires and site inspection Show less

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  Hideki Electronics Limited

  Aug 2003 - Apr 2013

  Senior Marketing Officer (US Market)

  - Prepare and organize local and overseas exhibitions and trade shows (e.g.Hong Kong Electronics Fair, Las Vegas Consumer Electronics Show, Chicago Houseware Show, Basel Watch and Clock Fair……..etc.), liaise with contractors to ensure quality and timely completion of booth production.- Involve in the negotiation of licensing agreement with Honeywell Intellectual Inc. in order to enter the US and Canadian markets.- Plan and supervise the development of all marketing collaterals including but not limited to product packaging design, manual writing, catalogue, brochures, business magazine advertisement and maintain corporate website- Monitor advertising and promotion budget and spending- Conduct competitive market researches on pricing, innovative design, new ideas and market trends- Service key accounts of the company, regular sales meetings with foreign buyers and importers from Europe, US and Japan, generate sales revenue and build stable relationship with customers- Communicate with all internal departments of Engineering, Purchasing, Material Control, Production, Quality Assurance, Graphics and Shipping in order to provide on-time delivery of orders with good quality. - Personal assistant to Sales & Marketing director, write up cost and revenue report, customers and products analysis……etc. Show less

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  Avery Dennison

  Apr 2013 - Jul 2017

  Regional Assistant Marketing Communications Manager (APAC)

  - Plans and executes APAC sales and marketing event programs for assigned Business Units (Internal, Apparel, RFID and Industrial divisions)- Project leadership and management. Leads domestic and regional projects (China, HK, Taiwan, Vietnam, Cambodia, Singapore, Malaysia, Thailand, Indonesia, Japan, Korea, India, Bangladesh, Sri Lanka) with multiple commercial and internal stakeholders across the board and teams from inception to delivery. A previous track record is the Vietnam factory grand opening in HCMC with 6 government officials, 80 customers, 30 medias and 20 executives from the global management leadership team.- Collaborates with external partners (PR agencies, conference organisers, key associations, mobile apps developer, etc.) to create unique event experiences that communicate corporate key messages- Integrate digital and social media tactics (EDM, Blog, Linkedln, Instagram, Twitter, Facebook, GA) into key event programs- Implements and streamlines event processes, standards and measurements across all events.- Manages the creative process, including invites, event production, audio visual requirements, etc.- Preparing and complying with event budget, negotiation with vendors, and ensuring payments & reconciliations take place in a timely manner- Build a solid plan on PR and thought-leadership, focusing on speaking opportunities, seminars, sponsorship etc. to enhance the company's brand image to the public- Synchronize internal and external communications for corporate messaging alignment- Manage all regional communications with global team including facility upgrade and corporate presentations to ensure branding and guidelines are compliant with global direction- Develop content for product brochures, event kits, internal newsletters, corporate posters and stories write-up for intranet Show less

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  Honeywell

  Jul 2017 - Jan 2021

  Marketing Communications Manager, Security Business (Greater China)

  - Lead strategic planning and execution of integrated marketing communications initiatives to generate awareness and create demand for HBT (Honeywell Building Technologies) security business in the Greater China region. Focused verticals are metro/ railways, hotels & casinos, commercial building complex, hospitals, airports and hi-tech industrial plants.- Seek alignment from business stakeholders and work closely with sales and marketing leaders as well as marcom functional teams on cross business activities including trade shows and events, channel marketing promotions, sales tools and new product launches to drive customer engagement and generate sales leads. A recent track record was a strategic partnership event with PCCW Solutions Limited to gather 100+ developers, hotel owners & consultants within the building industry to revolutionise the decision making process from the top-down perspective. Renowned KOL from HK Police, HK Productivity Council, WSP and BCO Asia had been invited to share the latest market trends and industry news. Over USD200K sales pipeline had been generated from this opportunity.- Localize, create and manage design and production of marketing material including brochures, posters, demos, multimedia and other sales tools to support NPI (New Product Introduction) launches and vertical promotions for E2R (East to the Rest of the World) market. - Develop effective digital marketing campaigns using communications vehicles of official website, Marketo eDM/ landing page, Linkedln Elevate, WeChat story, WeChat live broadcasting/ webinar to enhance market penetration and to earn marketing qualified leads.- PR content development including press releases, feature articles, case studies and newsletters write-up in English, Simplified Chinese and Traditional Chinese.- Well manage and control annual customer marketing budget planning and ROMI. Show less

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  Nano Dimension

  May 2021 - Apr 2022

  APAC marketing manager

  Build a lead generation engine and drive the adoption of the AME (Additive Manufacturing Electronics) Technology for the production of Hi-PEDs (High- Performance Electronic Devices) with effective market penetration strategies and execution for different vertical markets (Education, Defence, Aerospace, Medical and Automotive). Work closely with VP of Marketing to develop lead generation strategies, objectives, goals, metrics and define best practices, standards, processes to drive successful customer acquisition. Plan and manage various marketing tactics (events, tradeshows, conferences, seminars, webinars, digital campaigns, social media advertisements, website content development and analytics, SEO, SEM, eDM, PR, case study and press release’s write-up and translation) in different regions (China, Hong Kong, Taiwan, Australia, Singapore, Japan, Korea) to optimise the sales process in close co-operation with the Marketing, SDR, Sales and AE teams globally. Show less