Cheryl Perkins

Experience

• 

  A.W. Chesterton Company

  Jan 1997 - Jan 2001

  Director of Information Technology - Marketing Services

  • Successfully organized a cross-functional initiative and directed the transformation of “place-holder” Internet site into a marketing-driven, end-user customer focused Web site that produced over $1 Million in sales generated through Web site leads. • Increased web site traffic from targeted audience, from 500 visitors in January 1998 to 18,000 visitors per month in January 2001.• Produced Chesterton’s first Direct Mail and Direct E-Mail Marketing Programs. The first e-mail campaign had a 44% click-through rate with an 80% product follow-up.• Directed the design of an extranet product & training Web site for the U.S. Navy, complete with e-commerce functionality. Presented site to the U.S. Navy Admirals at two Naval Inventory Control Point (NAVICP) hosted Conferences. This web site was the deal-breaker in winning the company a $5.7 Million Navy contract. Show less

• 

  Cheryl K. Perkins & Associates

  Jan 2002 - now

  CEO

  At Cheryl K. Perkins & Associates, we build business websites that get top search engine rankings. We're an experienced search engine optimization (SEO), internet marketing, and custom Web site design firm headquartered in New Hampshire.