Amanda Hoffman

Experience

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  College Avenue Magazine

  Aug 2006 - Dec 2007

  Graphic & Layout Designer

  College Avenue is a magazine produced and operated by CSU students. Our mission is to serve the CSU and Fort Collins community with innovative and engaging coverage of relevant issues. Our staff is dedicated to providing balanced and accurate reporting as well as visually stimulating design and photography to a diverse audience.

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  Rocky Mountain Collegian

  Aug 2006 - Aug 2007

  Entertainment Writer

  The Rocky Mountain Collegian is a student-run newspaper, designated as a public forum, where students have the only authority to make content decisions. Since 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Rocky Mountain Collegian’s purpose is threefold: serve as a news source, create a platform for discourse and provide skill development opportunity for staff. The Collegian strives to cover and explain the relevance of issues that impact the Colorado State community, primarily students, by providing a broad scope of perspectives. Show less

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  Penton Media

  Jul 2010 - May 2013

  Senior Online Marketing Coordinator

  In my position at Penton I was responsible for creation, coordination and analysis of marketing campaigns and promotions for lead generation programs and sponsored programs across the IT and Developer markets; and directly supported sales in selling these programs to vendors. I play a critical role in developing the lead generation program at both a tactical and strategic level. As a Senior Online Marketing Coordinator, I worked closely with internal team members, the sales team, strategic management team, advertisers and vendors to efficiently fulfill on their company's needs in a timely and effective manner. I worked on projects for communities including Windows IT Pro, SQL Server Pro, DevPro, SharePoint Pro, iPro Developer, and Power IT Pro.I also hired, trained, and managed interns for Penton's marketing team, and taught them critical components of what our company and team does. I helped develop the structure and processes for our internship program, and played a critical role in executing these processes as well.-----------Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. Penton’s brands are focused on 30 industries and include over 113 trade magazines, 145 Web sites, 96 trade shows and conferences, and more than 500 information data products.Penton's IT & Developer group is an online community of over 2.5 million IT and developer professionals, forming the world’s largest independent community of Windows, IBM, and open source - engaged professionals. We bring to IT pros and developers hands-on tips to solve common IT and developer-related annoyances, technical solutions for a complex IT environment, and support and code for development architecture and build-outs. Penton’s content provides the technical know-how to help these professionals plan, develop, deploy, secure, and manage their IT infrastructure and web offerings. Show less

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  WunderKind Design

  Aug 2010 - Jun 2011

  Co-owner, Writer & Designer

  In my last year of college, I teamed up with a local engineer who has a knack for the creative, and together we created websites from scratch for clients. We created our sites from ground up or from existing sites, including copy writing to help with SEO, coding the site with HTML/PHP/ASP.NET or jQuery, adding FTP clients if needed, producing forms, designing logos, and more. Our goal was to keep our web design, copywriting, and coding skills fresh by taking our continued education into our own hands. Show less

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  Madwire®

  May 2013 - now

  As a Senior Marketing Director, my job is to manage clients and direct the marketing of their company’s products or services to improve and build a company’s sales and profits. In my position, I work hand-in-hand with business owners, developers, designers, and production managers to ensure a successful campaign for each client, every time. My job requires me to have a strong ability to understand and analyze statistics on several levels, build long-term relationships with my clients, sell successful ideas and execute on those ideas in a timely and efficient manner. I also lead a team of Marketing Executives, Project Managers, Designers, Ad Specialists, SEO Specialists, and Social Media Managers by helping them strive to exceed monthly goals, meet their client's needs and grow their customers's businesses. Show less I partner with businesses of every size to bring them measurable results. Whether it be sales or leads, my goal is to drive my clients the most business at the best price using our Top Placement Ads® Program, Search Engine Optimization, Conversion Optimization & other online marketing strategies.2014 Colorado Biz Top Company#2 Fastest Growing Company in Colorado 2013 - Inc 500/5000#10 Fastest Growing Advertising & Marketing Company 2013 - Inc 500/5000#51 Fastest Growing Company (overall) 2013 - Inc 500/5000#28 Largest Family-Owned Colorado Business 2013 - Colorado BizNorthern Colorado Business of the Year 2012 - 2013 Show less

  • Chief Operations Officer

    Jan 2022 - now

  • Chief Marketing Operations Officer

    Apr 2020 - Jan 2022

  • Director of Marketing

    Sept 2019 - Apr 2020

  • Senior Marketing Director

    Sept 2016 - Sept 2019

  • Senior Marketing Executive

    Feb 2014 - Sept 2016

  • Marketing Executive

    May 2013 - Feb 2014