
Reuben Menezes

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About me
Senior Product Manager @ Apparel Group | Innovation | BITS Pilani
Education

Birla Institute of Technology and Science, Pilani
-Bachelor of Engineering - BE Computer ScienceActivities and Societies: Graduated with First Class Honors Hosting | Sports | Music
Experience

IORTA
Sept 2016 - Jan 2019IORTA is a student-run Robotics team of BITS Pilani. The club deals with various aspects of Robotics like Path-Planning, Computer Vision, Control Systems and Mechanical Design.My responsibilities include managing a 20 person inter-discipline team and coordinating and ensuring the smooth work flow of the team.The team has participated in various research and innovation competitions on the international level in the field of Robotics. IORTA is a student-run Robotics team of BITS Pilani. The club deals with various aspects of Robotics like Path-Planning, Computer Vision, Control Systems and Mechanical Design
Team Lead Coordinator
Sept 2017 - Jan 2019Technical Team Member
Sept 2016 - Sept 2017

Espire Infolabs
Jun 2017 - Aug 2017Data Science Intern• Querying to implement Data Visualization using Power BI and Simulated Databases which is currently in use by the HR and Business Excellence Department.• Used SQL Server Management Studio to extract and organize data from the company's database.• Research on Sentiment Analysis using Python and NLTK• Case Study on Prediction of Employee Turnover in organizations using Machine Learning Algorithms

Tata Steel
Jun 2018 - Jul 2018Software Intern• Coded and Implemented a software to make the canteen at Tata Main Hospital Cashless.• Worked on the TMH Prime Software and Website.

UAE Exchange
Jan 2019 - Jul 2019Product Development ConsultantReuben worked in Research and Development where he harnessed futuristic technologies and found relevant use cases and applications which could be used by UAE Exchange and Finablr to improve customer experience and bring in new channels for business.

UAE Exchange
Sept 2019 - Dec 2020Product Owner• As a Product Owner, Reuben was responsible for driving Digital Product development which included the creation of the websites and mobile applications for UAE Exchange and its subsidiaries across the globe. • The Youngest Product Owner in the product development team leading a development pod of 7 members, comprising of Developers, Testers, and a Scrum master. • He managed a varied portfolio of projects which include UI/UX revamp projects, Backend Robotic Process Automation Projects, marketing technology projects as well as new product launches across new corridors. He owned the entire product lifecycle, starting from product inception to the creation of crisp BRD’s to designing the product roadmap and driving the project to completion. • His job role required having both technical and business knowledge about any product. It also required him to have the ability to envision the product and have excellent communication and management skills to lead the team to create the product at the lowest cost. It required him to take sound decisions when the project faces challenges and also meet all the stakeholder deadlines and product quality.During his tenure at UAE Exchange, Reuben was responsible for: • Brainstorming viable Product Ideas and pitching it to the management for approval• Design Business Requirement Documents (BRD’s)• Prototyping the UI and UX for the product• Coordinating with IT on developmental issues and driving the product to production• Coordinating with external vendors throughout the course of the project• Validating end to end business functionality before the launch of projects• Ensuring compliance to internal approval matrix, KYC requirements and AML checks• Working with an offshore Developer team and Infrastructure Team for Defect Resolution, queries and document updation• Conducting post live product performance analysis and delivering product updates based on customer feedback. Show less

Kamal Osman Jamjoom Group
Jan 2021 - Jun 2022• Reuben worked as a Digital Product Manager managing Web-ops and App-ops for 4 brands under the KOJ group. He worked on marketing tech features enhancements, downstream system projects, customer data-based projects, customer issues, and customer feedback-based enhancements. • His daily responsibilities included managing stakeholder expectations for 4 brands; coordinating and managing projects with an external vendor, internal sprint team as well as coordinating with customer service teams on daily issues. Show less • As the only Product Owner in the Omnichannel and Innovation team, Reuben solely managed digital product development for 8+ brands under the KOJ group which include Nayomi, The Body Shop, ELC, Lego, Mikyajy, Mihyar, and many more. • As an Omnichannel Product Owner, he was responsible for all projects related to any customer-facing channel, which included WhatsApp, SMS, Email, Retail stores, Customer support, Bots, Website live chat, and even retail product development digital transformation projects. During his tenure, Reuben had a wide range of responsibilities which entailed: • Onboarding and integrating Software-as-a-service applications to cater to the different brands functioning.• End to end product development, from product inception to user stories iteration; to owning the product backlog and making sure Product milestones are met in the least cost.• Working with the E-commerce, Sales, Marketing, operations, development team, external vendors and brand teams to launch the product while meeting stakeholder timelines.• Conducting post launch training and performing post live product performance analysis.• Worked on a complete digital transformation across all the brands by migration of brand processes to ensure the best practices in Product development are followed in accordance with international standards. • Constantly upgrading the Product Strategy to ensure we can always meet the business goals in this everchanging market. • Managing very unique projects which included leveraging data using Machine Learning algorithms to isolate which brand products can maximize profits by using minimum effort.• Worked on building a magnificent web of channels where our customers are now able to reach us on 8+ channels and experience an omnichannel experience as never seen before. Read more about it here: https://www.zendesk.com/customer/kamal-osman-jamjoom-group-koj/More about the group: https://www.kojamjoom.com/#/Introduction Show less
Digital Product Manager - Ecommerce
Feb 2022 - Jun 2022Sr. Product Owner - Omnichannel and Innovation
Jan 2021 - Feb 2022

Apparel Group
Jul 2022 - Nov 2024Senior Digital Product Manager - Innovation and Digital Transformation• Reuben leads group wide innovation projects for 2000+ stores across 80+ brands.• he manages end to end product development across different verticals such as Finance, Logistics, Treasury, Legal as well as specific solutions for specific Brands and Stores.
Licenses & Certifications
- View certificate

Communication for Product Managers
LinkedIn Learning ⋅ Course CertificateJan 2021 - View certificate

Data Visualization
DataCampMay 2020 - View certificate

Data Science for Business
DataCampMay 2020 - View certificate

Streaming Analytics Basics for Python Developers
IBM - View certificate

Data Engineering
DataCampMay 2020 
Anti-Bribery Training
SkillcastDec 2019- View certificate

Certified Scrum Product Owner (CSPO)
Scrum AllianceOct 2020 - View certificate

Machine Learning for Business
DataCampMay 2020 
Fraud Prevention
SkillcastDec 2019
Anti-Money Laundering and Counter Terrorist Financing (AML/CTF) UAE
SkillcastDec 2019
Honors & Awards
- Awarded to Reuben MenezesTop 6 Teams in the Nation UAE DRONES FOR GOOD AWARDS Feb 2017 The UAE Drones for Good Award is an annual international competition which was created by the United Arab Emirates to foster a positive culture towards the use of Unmanned Aerial Vehicles (UAVs) for civilian good. The prize money currently stands at 1 million AED for the national category. ‘The UAE Drones For Good Award 2017’ had 1017 entries with participation from 165 countries out of which 10 teams were chosen for both international and national category. The competition requires that each… Show more The UAE Drones for Good Award is an annual international competition which was created by the United Arab Emirates to foster a positive culture towards the use of Unmanned Aerial Vehicles (UAVs) for civilian good. The prize money currently stands at 1 million AED for the national category. ‘The UAE Drones For Good Award 2017’ had 1017 entries with participation from 165 countries out of which 10 teams were chosen for both international and national category. The competition requires that each team demonstrates a semi-autonomous or autonomous UAV which addresses a civilian need in various sectors including education, tourism, healthcare, civil defense, infrastructure, logistics, environment and others. As part of Team IORTA,We won the 6th position at the National Level Drones For Good Competition for our 'Smart OIl Spill Solution via Drones'.Link: http://www.dronesforgood.ae/finalists Show less
- Awarded to Reuben MenezesDecode Dubai Hackathon In5 Hub Oct 2016 It was a 9 hour event where a team of four must design an develop and app which could prove beneficial to Canon.We designed an app which could save scanned copies of a document in any format as per requirement.The app would use the phone's camera and give scanned copies of the document.The app was made for the Android platform.This app was pitched in the competition.
Volunteer Experience
Organiser
Issued by The Social and Environment Club , BITS Pilani Dubai
Associated with Reuben Menezes
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