Jason Bitsikas, MBA

Experience

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  The Island

  Apr 2014 - Oct 2024

  Co-founder & Product Manager, B2C Consumer Product Line

  • Founded and scaled a B2C from scratch; crafted and owned every aspect of the roadmap while driving the vision and strategic planning from securing funding to pre-launch through post launch phases• Developed a niche brand differentiation strategy and secured a competitive edge over competitors through thorough market research, creating GTM and sales strategies, leading to a 177% increase in revenue this year• Increased end customer engagement by 65% using ABV metrics by implementing a feedback loop system that combined qualitative and quantitative data to capture customer needs• Achieved a more linear supply chain, resulting in a 65% better inventory turnover, by establishing, maintaining, and negotiating direct partnerships with key stakeholders while implementing change management tactics Show less

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  HELLENIC PETROLEUM Group of Companies

  Jun 2018 - Aug 2018

  Domestic and International Marketing Division Analyst

  • Identified target customers by analyzing customer behavior and by obtaining customer feedback on-site • Collaborated with digital product owners and marketing managers to develop a TV advertisement by coordinating reviews and client feedback from petrol stations

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  HELLENiQ ENERGY

  Nov 2018 - Jun 2019

  • Facilitated the E2E execution of an agile roadmap to launch a feature enhancement for internal users, resulting in 85% adoption and improved forecasting and information-sharing across departments• Managed and prioritized backlog features by collaborating with cross-functional stakeholders to ensure alignment with our goals and the overall vision while communicating obstacles and progress• Developed reports & presentations that informed company’s sustainability efforts to become net-zero by researching strategy and the broader landscape while analyzing energy usage data for 1K+ petrol stations Show less

  • Product Owner & Business Analyst (Agile/Scrum)

    Feb 2019 - Jun 2019

  • Business Development and Planning Division Business Analyst

    Nov 2018 - Jan 2019
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  Drexel University's LeBow College of Business

  Jan 2021 - Mar 2021

  Private Equity Consultant

  • Identified potential initiatives in the $83B+ SPAC market as there was a 10% increase in our client's investment portfolio by conducting extensive data and market analysis and visualization using PowerBI• Delivered a comprehensive report on best practices for SPACs, including feature-specific user scenarios and recommendations for their clients to improve their investment strategy resulting in a 20% increase in customer engagement by leading and collaborating with cross-functional teams

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  Drexel University's LeBow College of Business

  Aug 2022 - Dec 2022

  Graduate Research Analyst - Technology

  • Identified key impacts of digitalization on strategy across industries by conducting extensive research on Cloud computing, IoT, 3d, and authentication and fraud prevention technologies• Assessed cases for targeted companies’ successful implementation programs, providing insights into best practices for adoption while identifying key obstacles through analysis of global market trends and projected adoption rates

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  WestRock Company

  Jan 2024 - Oct 2024

  Digital Product Manager (Digital Products)

  • Led the E2E execution of a $5M initiative to customize products within our e-commerce transformation, defining and prioritizing features with UX and Engineering to align with customer needs, market trends, and strategy• Drove stakeholder outreach to gather business requirements, identify personas, and validate user needs, facilitating workshops to challenge assumptions and refine the product vision, ensuring alignment across teams• Identified unmet needs and gaps in our 1st initiative rollout by assisting in post-MVP communication and onboarding efforts led by UX, gathering feedback that informed feature enhancements, product vision and roadmap• Mapped the entire e-commerce world visually and created and managed the backlog for the 1st initiative by considering company’s current and future-state goals, value added, and tradeoffs Show less