
Deolu Lamikanra
Administrative Assistant

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About me
Managing Director at Integral | Sports Hospitality | Media Rights | Sponsorship | Talent Management
Education

Loughborough University
2008 - 2009MSc Sport ManagementActivities and Societies: Was part of and played Cricket for the Loughborough University Staff Cricket Team

Obafemi Awolowo University
1999 - 2004B.Ed Physical and Health EducationActivities and Societies: Captain, University Cricket Team; Secretary General, National Association of Physical Health Education Recreation Sport and Dance, Obafemi Awolowo University
Experience

Phillips Consulting Limited
Jul 2004 - Apr 2005Administrative AssistantA Business Management Consulting firm with offices in South Africa, London, Kenya and Lagos, Phillips Consulting specializes in various consulting services for Individuals, Government and Corporate institutions. I worked with the Learning and Organisational Development group providing support for Consultants, on and off-site, writing proposals, reports and in delivering public and customized training programs for clients

Box & Cedar
Oct 2006 - Jul 2008ConsultantBox & Cedar is a Human Resource Consulting firm that specializes in Recruitment, Strategy and Teambuilding, Change Management and Human Capital Development. Starting as a Trainee Consultant, I went on to take responsibility for our Strategy and Team Building Retreat product

LBM
Sept 2009 - Jan 2010Direct Sales AdvisorLBM is an outsourcing company that designs and delivers complete integrated marketing solutions for major B2B and B2C brands in the United Kingdom. I worked on a Financial Services Authority (FSA) regulated business to consumer campaign on behalf of More Than Insurance.

British Gas
Mar 2010 - Nov 2011Customer Service AdvisorThe United Kingdom's leading energy supplier, British Gas is part of the Centrica Group, providing gas, electricity and home repair services to millions of customers in Scotland, Wales and England. I worked with the Field Support Team in the New Heating Center as a team member and then Deputy Team Manager, dealing with New Heating Installations.

Integral
Jul 2012 - nowI lead Business Development, Sales, Marketing and value delivery with regards to events/properties where we have acquired rights for the sale of Official Hospitality Programmes, Sponsorship and Broadcast Media. I also oversee work with other areas of the business which include Owned Property and Talent Management.Projects include 3 FIFA World Cups, 3 Africa Cup of Nations, 2 EA SPORTS licensed Events in Nigeria, a first in Africa, Mulitiple Formula 1 Grand Prix Events, 2 Rugby World Cups, Premier League Broadcast Rights on Free-to-Air Television,the FIFA World Cup 2022™ Qualifiers Broadcast Production and Multiple European League Experiences. Show less In this role I was responsible for Sponsorship, Corporate Hospitality Solutions and Destination Management Services as well as Sales and Marketing activities for Soccerex Events taking place in Africa, Europe and South America. Projects worked on and managed include the delivery of the First International Football Business Seminar in Lagos (Soccerex 2012), Eko 2012: 18th National Sports Festival, the 2013 Airtel Rising Stars Africa Championship in Lagos, Nigeria, the 2014 Nigerian University Games (NUGA), where we delivered one of the best cases for Sponsorship Acquisition and Activation at a NUGA Games Event, the 2014 FIFA World Cup with over 200 guests managed at various levels and Rio 2016, the SummerOlympic Games. Show less
Managing Director
Jan 2024 - nowAssociate Director
Jan 2019 - Dec 2023Project Director
Nov 2017 - Jan 2019Account Manager
Jul 2012 - Nov 2017
Licenses & Certifications

Football Agent
The English Football AssociationNov 2011
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