Violet Lee

Experience

• 

  Chanel

  Jan 1997 - Jan 1999

  Account Executive

  Key Accomplishment• Awarded Account Executive of the Year – 1998 • Executed successful events with collaboration of Chanel Beauty and Chanel ready to wear Division

• 

  Clarins Group

  Jan 1999 - Jan 2016

  Key Accomplishments• Developed and built the infrastructure of the Special Events & Sales Development Department contributing to 32+% of total sales.• Created a Commercial Training & Development Program for Team Clarins personnel, a retail and leadership development program. Since launch of program in 2009, 17% of program personnel have been promoted to Account Executives and/or Regional Education Managers. The Team Clarins average hourly productivity increased 25% to $173.00. CRM Reports with Macy's and Bloomingdale's showed steady increase of activity year after year since 2013.• Conceptualized and launched Clarins Models Wanted, the company’s first social media event, resulting in sales 100+ % to plan. This event successfully raised awareness to the brand and reached a new customer demographic through Facebook by creating a link to the Clarins e-commerce site.• Designed framework for “The Clarins Customer Journey”, a strategy to enhance the customer experience. Mystery Shop analysis from Albatross Global Solutions reported 93% of the Beauty Specialists strengths were in greeting, engagement, product knowledge and ability to convince.• Designed and deployed the marketing-event plan, merchandising and training for the Macy’s “Plants. Our Science.” A strategy to dominate the market and raise brand awareness. Generated +35% in sales for the Macy’s chain.• Conceptualized, developed and launched the Brand Ambassador Program and Pro-Team Make-up Artist Team.• Designed and developed the Ulta Menu of Events for Client Engagement. Clarins won the award for Best Vendor Partnership for Education and Events at the April 2016 Ulta GMC.• Conceptualized "Model Shots", an event on the digital platform utilizing Instagram. 46 events in 2 months generated $1.1 million dollars and 81.2 million brand impressions.• Selected for the Clarins Americas Task Force for Career Development and Training. Show less Key Accomplishments• Instrumental in the creation, training and national launch of Team Clarins, a Retail Development Program. • Built processes to support a National Retail Development Program, Team Clarins • Developed detailed strategy reports by Retailer highlighting successes, opportunities and goals for 1200+ stores. This raised brand awareness with the retailer, who in return extended more financial support, thereby lowering our program costs. • Initiated and conceptualized a strategic sales and marketing plan to successfully prospect new businesses bringing in half a million dollars in net shipments. Afterwards was given responsibility to direct 52 Regional Account Managers on best practices for prospecting new business and distribution points. Show less

  • Senior Director, Special Events & Sales Development

    Jan 2010 - Jan 2016

  • Senior Manager, Retail Account Development

    Jan 2008 - Jan 2010

  • Regional Account Manager

    Jan 1999 - Jan 2008
• 

  Origins

  Jan 2016 - Jan 2017

  Director, North America Field Development and Retail Education

  Key Accomplishments•Developed an Origins Behaviors Guideline for Sales & Education to achieve the following objectives:-Achieve monthly sales goal-Be known as the brand that is best in class for services-Decrease Beauty Advisor turnover-Strengthen and develop the Sales & Education Executive’s business acumen skills- Strengthen and develop the Retail /Counter Manager’s leadership and coaching skills•Collaborated in the development and facilitation of Productivity at the door, a 3 day, workshop designed to educate cross-functional retail teams on key concepts to drive productivity within brick and mortar, build action plans and strategies to help grow the brand and current business. Post workshop led to increase in client services, retention and sales.•Collaborated with Sephora Education in the development and facilitation of Origins 2-step mini facials at the Beauty Studio to be a prep step prior to make-up application. In 6 months sales for cleansers and masks were up 18%. Key Responsibilities •Develop and lead execution of Origins Field Development and Education Programs in NA.•Lead the execution process of leadership development / succession plans for the Origins Field. Identify future leaders and ensure strategies are in place to assure present and future leadership.•Review and adapt all product and service-oriented training materials from Global Headquarters. Collaborate with Marketing, Account Management, Sales and Retailers to ensure excellence in execution in key education, sales, and point of sale initiatives that drive productivity and outstanding Client Experiences.•Design programs to support business needs and client retention.•Develop education strategies for retail accounts and facilitated learning through classroom training, e-learning and webinars.•Implement strategic plans for launch of new products to maximize sell-in and sell through opportunities; share sales progress, strategies and opportunities with VP of Sales and Education. Show less

• 

  June Jacobs Spa Collection & Naturally Serious Skin Care l Brands of Peter Thomas Roth

  Jan 2017 - Jan 2019

  Senior Global Sales & Education Director

  Key Accomplishments• Increased Sephora China’s June Jacob’s E-Commerce business from 3% penetration to 11% penetration in 4 months.• Raised brand awareness through WeChat and Weibo China Social Media platform in 4 months with over 1 million brand impressions.• Conceptualized and executed successful press event of the Rapid Repair Launch with Sephora Shanghai, China.• Project Managed re-branding of June Jacobs Spa Collection to secure contract renewal with Sephora China in January 2019.• Developed Education and Training Materials for launch of Naturally Serious Skin Care, exclusive to Sephora in August 2018. Key Responsibilities• Achieve net & retail sales goals for domestic & international markets for brick & mortar, e-commerce channels of distribution and hotel amenities.• Manage, direct and oversee operational processes required to ensure business development initiatives will achieve business results and are aligned with the company’s mission and business objectives.• Spearhead all sales, marketing, promotional, forecasting efforts and collaborate with Marketing/Creative/Purchasing & Logistics teams through execution of retail and non-saleable programs.• Oversee the planning and forecasting sales by channel and customer, pricing strategies, promotional spending, discounts and allowances. • Creating and managing domestic and international sales and trade marketing budgets.• Facilitate training in person and/or on the virtual platform for international markets.• Recruit, retain and develop best in class sales team. Establish selling and management goals to evaluate performance, ensuring succession plans are in place and training needs are met.• To launch Naturally Serious Skin Care Globally in 2019 to Sephora International Accounts. Show less

• 

  Violet Lee Consulting

  Jan 2019 - now

  Founder

  •Developing innovative solutions in sales and marketing.•Project manage various assignments elevating the Customer Journey such as shop in shop planning, digital marketing, conceptualizing, strategizing, and executing special events for product launches and immersive experiences, Sales Meetings and Trade Shows.•Clients include NEST Fragrances, WeMoveToHeal.org, Shiseido Beauty Prestige Group.

• 

  NEST Fragrances

  Jan 2019 - Feb 2020

  Marketing, Retail Events, Sales Development & Education Consultant

  • Created innovative programs for Marketing, Education, Sales Development, Field Sales, Corporate Sales, Retail Events, Corporate Events and Public Relations.• Project Managed Shop in Shop Planning and Design for Bloomingdale's North Michigan Avenue Store in addition to concept development for the NEST Customer Journey experience.• Events Project Management

• 

  Citizen Watch America

  Nov 2022 - Jun 2023

  Director Sales Operations

  • Responsible for optimizing the success of Citizen Watch America Sales Team by creating, implementing, and managing sales projections, targets, processes and performance.• Works as a key partner to the Strategic Business Unit Leaders and other Senior Management to strategize, develop and coordinate cohesive Sales plans.• Coordinates National Sales Conference and Trade Shows including site selection and event planning.