Shruti Kotiya

Experience

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  Bored at work

  Nov 2018 - Jan 2019

  Content Writer
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  Art Should Tempt

  Feb 2019 - May 2019

  Content Strategist
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  MODA HOMBRE

  Oct 2019 - Nov 2019

  Content Writer
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  Gundi Studios

  Jun 2020 - Dec 2020

  Copywriter
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  Gundi Studios

  Mar 2021 - Jul 2021

  Social Media Marketing Consultant

  - Planning and researching content for the brand’s social media platform as per the trends.- Copywriting and content writing for the brand’s website blogs and social media posts.- Designing Instagram posts, Instagram Highlight cover and its icons, Newsletters, Instagram stickers.- Reaching out to leading voices of India to interview and feature in the brand’s website blogs. - Mood boarding for campaign shoots.

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  GreenHonchos

  May 2021 - Aug 2021

  Social Media & Content Marketer

  - Worked on the Rakhi campaign for the Blanc9 - from concept to mood boarding to shoot assistance.- Handling multiple brands like NautiNati, Blanc9, Alcis, Newrie, Enventt and House of Stori.- Handled and planned the digital launch of Enventt.- Planning and researching content for the brand’s social media platform as per the trends.- Copywriting for the brand’s social media posts.- Onboarding and coordinating with influencers as per the campaign’s demands.

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  Sportskeeda

  Sept 2021 - Oct 2022

  Entertainment and TV Show Analyst

  - Provided reviews and critiques of new movie releases, TV shows, and performances, offering insights into their artistic merits, cultural significance, and audience reception.- Curated lists of recommended shows and movies based on specific themes, genres, or moods, catering to different audience preferences and providing curated viewing options for OTT platform subscribers.- Delved deeper into specific genres or subgenres of entertainment content, such as sci-fi, fantasy, drama, comedy, or documentary, offering specialized analysis and recommendations for fans of each genre. Show less

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  OGAAN INDIA PVT. LTD.

  Oct 2021 - Nov 2021

  Social Media & Content Marketer

  Planning, curating, posting, copywriting, and social channel management.

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  The Switch Fix

  Jan 2022 - May 2022

  Social Media Marketing Manager

  - Worked on the Holi campaign for the brand and its festive products.- Planning and researching content for the brand’s social media platform as per the trends.- Copywriting and content writing for the brand’s website blogs and social media posts.- Onboarding and coordinating with influencers as per the campaign’s demands.- Assisting at shoots and helping out with the mood boarding for the campaigns.

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  Anthem

  Jun 2022 - Sept 2023

  Senior Executive - Digital and Content

  - Skilled in proactively reaching out to clients and coordinating their needs. - Experienced in conducting thorough content research for engaging posts, creating brand presence and driving engagement via Influencer Marketing Campaigns and brand-specific digital campaigns. - Experienced in curating events, overseeing seamless onboarding processes, and coordinating all aspects to deliver successful experiences.- Curated The Artisanal Project 7.0 for Select CityWalk and worked on the launch campaign (events + digital marketing) for BIRA's Hillstation Hard Cider Ale in Delhi, Mumbai and Bengaluru. Show less

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  ComingSoon

  Oct 2023 - Apr 2024

  Indian Cinema & TV News Writer

  - Analyzed box office performances of movies and TV shows, identifying patterns, trends, and factors influencing their success or failure.- Wrote in-depth feature articles on emerging trends in the Indian cinema and TV industry, providing insightful commentary and analysis.- Broke exclusive news stories or insider scoops related to casting announcements, production updates, or industry rumors, establishing our publication as a trusted source for timely and accurate information.- Curated lists of recommended shows and movies based on specific themes, genres, or moods, catering to different audience preferences and providing curated viewing options for OTT platform subscribers. Show less

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  Brand Catapult

  Feb 2024 - now

  Brand Manager

  - Oversee digital marketing strategies for multiple Food & Beverage (F&B) brands.- Provide a full spectrum to the clients from strategic planning and execution of social media marketing to crafting impactful campaigns that resonate with their target audiences.