
Oliver Chui
Sales Executive

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About me
Area Sales Manager - APAC
Education

Napier University, England
2002 - 2004Master of Science in Marketing
The Hong Kong Polytechnic University
1997 - 2000Bachelor of Science in Textile Chemistry
Experience

MARUBENI TEXTILE ASIA LTD.
Jul 2000 - Nov 2002Sales ExecutiveMarubeni, with 133 branches and offices all over the world, is a major Japanese integrated trading and investment business conglomerate that handle products and provides services in a board range of businesses across wide-ranging fields.- Responsible for a product line representing USD12 million in sales revenue. - Launched new product and increased annual unit sales. - Developed/implemented cross-selling and retention strategies and successfully strengthening the customer relations and increased the revenue. - Formulated strategies to enhance sales and marketing activities for new business solutions, including Customer Relationship Management and Credit Risk Management. Show less

Fong’s National Engineering Co. Ltd.
Nov 2002 - Jul 2005Sales EngineerFong's National Engineering Co. Ltd., a Hong Kong Listed company, is a leading dyeing and finishing equipment supplier in the world. It has 14 subsidiaries with approximately 3,500 employees serving over 6,000 customers worldwide, with an annual production capacity of over 2,200 sets of dyeing and finishing equipment at its over 700,000 square meters production plant in GuangDong Shenzhen.- Responsible for 5 markets in the Asia Pacific Region – Pakistan, Japan, Australia, New Zealand and Philippines. - Supervised agents and monitored market activities. - Formulated business strategy including sales, marketing, technical service and administration. - Aligned regional team with corporate policies and strategies. - Led and defined new product requirements. - Led and developed product specifications. - Developed/presented new product launch plan for senior management’s approval. Tracked actual unit sales and gross margin performance. - Managed proposals, marketing collaterals, presentation and supervised on contract/agreement negotiation. - Coordinated seminars/workshop for product update. - Conducted new product training for the sales force and dealer network. Show less

Success Master Limited
Sept 2005 - Dec 2008Assistant Sales ManagerSuccess Master is a Hong Kong based textile manufacturing company, with vertical setup in GuangDong Jiangmen factory.- Established new businesses in Hong Kong, PRC and European markets. - Supervised and monitored the factory manufacturing status for timely delivery and quality control. - Developed and implemented effective systems and policies to enhance the sales and marketing development. - Conducted advanced training courses to new sales force to maximize business opportunities and customer profitability. - Developed/implemented marketing plan and program for customer retention. Show less

Victory City Co. Ltd.
Jan 2009 - Aug 2014Sales ManagerVictory City Co. Ltd. is a Hong Kong based investment holding company principally engaged in textile businesses with 6,000 workers in China factory located at GuangDong Jiangmen.- Formulated and executed sales and marketing strategies to meet management target. - Read and analyzed the progress of sales and marketing to formulate effective plans. - Collaborated with marketing and product development teams to design sales mix to enhance sales performance. - Responsible for all aspects of account management from sales forecasting to new business development. - Established and maintained excellent connection with various buying offices as well as existing and potential clients. - Explored new businesses in the US market. - Led a team of 10 employees to maintain and provide excellent sales services to customers.- Reformed the relationship with a hibernated (5 years) Singapore customer into company top 5 customers within 1.5 years with turnover boosted up to USD20.0 million. Show less

Outlast Technologies
Sept 2014 - Dec 2015Sales Manager (East Asia)Outlast, a US company, is the world leader in solutions relate to proactive heat management and a recognized specialist in this field. The Outlast® thermo-technology was originally developed by NASA and it is a textile company for high-performance materials, which shows poise and foresight and has a very special history that has come down to Earth from outer space.- Initiated relations and guarantee on-going support of licensed brands, design companies and international sourcing offices working on behalf of international branded customers and retailers.- Developed and maintained an open and productive customer communication with the critical decision-makers at the licensed brands.- Be the liaison between garment manufacturers, retailers, sourcing offices and design studios and the licensed mills for all related activities. Support, guide and steer licensed brands as to maximize the sales efforts in front of these brands, retailers, sourcing offices and design studios.- Translated market information into clear and concise sales and marketing recommendations and/or action plans.- Coordinated with research & product development, quality control and technical support.- Analyzed and reported on competitive activities, products, developments etc. - Researched and built relationship with 20+ customer new clients by planning approach and pitches and starting up the sampling process.- Developed relationships with senior decision makers (incl. CEOs, COO, VPs) with target top 5 China bedding market leaders. Show less

ISS Facility Services - Hong Kong
Jan 2016 - Jul 2021Senior Business Development ManagerISS is a Denmark company, with leading workplace experience and facility management to provide placemaking solution that contribute to better business performance and deliver memorable service moments with a human touch.- Established and nurtured relationships that fill business pipeline with prospective partners and customers.- Negotiated new partnerships and business alliances; worked closely with legal experts to write contracts for new business partners.- Created business development strategies; identified roadblocks and drive new business from conception through closure.- Provided management and support for new business pipeline development, in consultation with senior management and Board of Director.- Provided input into bid/no-bid decisions and updates and maintains the pipeline tracker for the assigned practice.- Led data analysis, reporting, and knowledge management to inform business development strategy and operations.- Conducted long-term and short-term strategic research that informs the growth strategy of the assigned Practices and/or regions.- Managed a database of partners, setting up meetings and facilitating relationships.- Maintained new business files, resources, tools- Led a team to sell and promote “indoor air quality solution” to different sector of customers and substantially drove a 300% increase in revenue figures from 2017 to 2018: later 150% again in 2018- Established partnership and won 2-years comprehensive maintenance service contract with major customer at USD2.2 million as per the strategy Show less

Mmilo Modern Furniture
Mar 2022 - Sept 2022Business Development ManagerMmilo as an established brand for modern furniture retailing and distributing has great potential of getting and selling good products to UK, EU and even global market. Company Slogan: “Stop labelling, start living”! Mmilo has been importing and distributing home products since 2012. Most of the products are manufactured in Asia. We currently have more than 500 SKUs in dining furniture category and many more in other home sectors. Our main product range is dining room furniture, children's furniture, office furniture. and our main retail customers are from sellers from eBay, Amazon, Wayfair, Etsy.- Prospected and acquired new trade business accounts.- Reached out to the appropriate organization and person from scratching the ground.- Controlled and managed the trading account setup process.- Closed the deal with the client and established potential annual spending.- Assisted in implementing new strategies and approaches to continuously improve the B2B approach of the business.- Prepared and presented the reports on accounts progress to management on weekly basis. Show less

Armfield Limited
Oct 2022 - nowArea Sales Manager - APACArmfield, UK based company, is a global leader providing innovative Education Equipment and Industrial R&D solutions for labs in the Food, Pharmaceutical, and Industrial sectors. It committed to delivering quality and innovation in response to international demands, serving High Schools, Universities, and Industrial Processing markets worldwide, particularly excelling in Fluid Dynamics, Chemical, Civil, Mechanical Engineering, and Food and Pharmaceutical Processing.- Fostered positive and productive partnerships with Agents and the university/college customer segment.- Developed and implemented effective sales strategies to surpass predefined targets.- Strategically planned and executed territory visits, including engaging with Agents, customers, and participation in trade shows and exhibitions.- Drove the conversion of prospects into confirmed orders.- Forecast and consistently achieve sales objectives.- Kept competitive advantage intact by monitoring and reporting on competitor activities.- Contributed valuable marketing insights to enhance sales promotional materials.- Continuously sought opportunities for process improvement to enhance overall quality in daily operations. Show less
Licenses & Certifications
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Air Systems Cleaning Specialist (ASCS)
National Air Duct Cleaners Association (NADCA)
Languages
- caCantonese
- enEnglish
- maMandarin
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