Karen Latimer, CTC

Experience

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  US Airways

  Jan 1981 - Apr 1999

  Senior Sales Account Manager

  - Developed sales territory of major corporate accounts to $40 million including Alcoa, US Steel and Michael Baker Engineering- Worked directly with corporate travel managers and travel agencies to build customer loyalty by implementing corporate incentives- Hosted familiarization trips to major markets worldwide- Developed travel agencies sales including American Express BTI Travel, Carlson Wagonlit Travel-Attended trade shows, community events and industry meetings to promote airline service in competitive markets Show less

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  Carnival Cruise Lines

  Apr 1999 - Feb 2001

  Business Development Manager

  • Developed cruise sales and marketing in Western Pennsylvania• Attained number one sales achievement for Seabourn, the premier owned cruise line of Carnival 4 years in a row• Organized sales seminars and tours for travel agents on all Carnival ships• Increased sales through travel agent cruise night presentations to individual travelers• Attended trade shows as representative and community events including local TV and radio shows answering questions from the public regarding cruising• Qualified travel agencies by selecting which Carnival product to promote including Carnival Cruise Lines, Holland American, Windstar, Seabourn and the Carnival Crystal Palace Show less

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  Airplan

  Feb 2001 - Aug 2005

  Director of Sales & Marketing

  -Developed program to gain prominence as preferred consolidator in the consortium markets-Trained staff of 20 on how to close sales-Led company to increase market share to become one of top 3 airline consolidators in US-Developed specialty FIT tours to England-Increased revenue to $24,000,000 with the addition of rates from all major airline carriers-Company was sold in 2005

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  Karen Latimer Designs

  Jan 2005 - Jan 2011

  Owner

  Owner, Interior Designer

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  Hotel HIghland

  Mar 2010 - Mar 2011

  Senior Sales Manager

  -Promoted hotel sales and increased revenue by acquiring new accounts and cultivating existing accounts-Created and implemented strategic sales initiaves-Identified new market niches and developed tactical relationships in the local market for long term marketing exposure-Implemented incentive programs to encourage front desk personnel to participate in active selling-Researched and coordinated visits to top producing markets to increase awareness and move market share-Knowledge of Hotelligence 360, Lanyon, Sabre RFP, Opera, Onetech and Delphi-Responsible for analyzing business travel reports and provide strategic ideas to the Revenue Manager to maximize hotel's ADR Show less

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  Zona Hotel & Suites Scottsdale

  Mar 2011 - Jun 2014

  Sales Manager Business Travel

  -Drive occupancy to the Zona through expansion of transient segments; including Individual Business Travel (IBT) & Leisure Travel -Solicit & maintain relationships with travel agencies domestically -Conduct property familiarization trips with organizations from the travel/tourism industry -Attend tradeshows for Leisure & Business travel -Manage the existing consortium as well as cultivating new relationships with potential consortia -Participate in development of packages & promotions targeted towards travel industry -Assist in annual marketing plan for the transient market -Travel frequently to assigned territories for sales calls, receptions & conventions - Manage RFP's via Lanyon, Sabre and Choice for corporate opportunities Show less

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  SkyMed International

  Aug 2014 - now

  Sales Director Travel Division