Micah Abrams

Experience

• 

  Velvet Magazine

  Jan 1995 - Jan 1995

  Assistant editor
• 

  Micah Abrams Content Service

  Dec 1999 - Dec 2008

  Principal

  Editorial consulting and creative strategy, writing, and video production for digital media startups, legacy media outlets, and TV and digital video production companies, including ESPN.com, NBC Olympics, Maxim, The New York Times, Wired and more.

• 

  Transworld Media

  Oct 2002 - Dec 2004

  Editor In Chief

  Editor in Chief of FREEZE Magazine, a youth-market targeted, action sports magazine published alongside TransWorld Snowboarding, Skateboarding, and Surf. At the time, TransWorld was part of the Time4 division of Time, Inc.

• 

  Warren Miller Entertainment

  Jan 2006 - Dec 2016

  Screenwriter

  Scripts the voiceover narration and devises creative briefs for the annual Warren Miller ski and snowboard movie, now in its sixth decade.

• 

  ESPN

  Jan 2007 - Sept 2011

  Oversaw editorial staff maintaining individual sport verticals for ESPN Action Sports; developed and executed live event packages three times annually for the X Games. Feature creation, event production, and surf index editor for ESPN Action Sports.

  • Senior Editor

    Apr 2010 - Sept 2011

  • West Coast Editor

    Jan 2007 - Apr 2010
• 

  Sportsrocket

  Sept 2011 - Aug 2012

  Director Of Programming

  Oversaw launch strategy, programming, and production for Network A, an action sports channel within YouTube's "Made For Web" initiative. Brought Network A from launch to 60,000 subscribers and over 6,000,000 video views in just six months.

• 

  Digital Trends

  Aug 2012 - Jan 2014

  Editor-In-Chief

  Oversaw all editorial operations for one of the largest product review and digital/technology news sites on the web. Developed editorial strategy to evolve the site's current offering and grow traffic beyond the current 4.3 million monthly uniques (ComScore).

• 

  Fatherly

  Jun 2014 - Dec 2016

  Editorial Director

  Oversaw all editorial operations. Responsible for content strategy and production, building and maintaining both staff and contributor networks, and identifying and hitting growth targets. Developed and maintained site voice across all content and platforms and ensured both social optimization and SEO best practices were employed. Developed and maintained multiple editorial calendars corresponding to the age/stage of any reader's kids. Worked directly with co-founder and Chief Creative Officer on all branded content, from pitch to post production. Wrote all the stuff that makes you laugh out loud. Show less

• 

  Adventure Sports Network

  Dec 2016 - Dec 2020

  Oversees all editorial and branded content for digital media's leading action and adventure sports portfolio, including Men's Journal, Surfer, Powder, Snowboarder, TransWorld SKATEboarding, and more. Responsible for content strategy, production, optimization by platform, and budgets. Identifies and develops best practices with the goal of cross-pollinating across editorial verticals. Branded content oversight includes idea conception, client pitches, all aspects of production, and distribution, driving millions of dollars in revenue annually. More or less keeps up on snow and in the water. Show less Oversees a team of 63 people producing editorial and branded content for the largest publisher in action sports, including Surfer, Powder, TransWorld SNOWboarding, TransWorld Skateboarding, and more. Responsible for content strategy, production, optimization by platform, and budgets. Identifies and develops best practices with the goal of cross-pollinating amongst a diverse collection of 15 titles. Oversees all branded content, from idea conception to pitch to production to distribution, driving millions of dollars in revenue, annually. More or less keeps up on snow and in the water. Show less

  • VP, Content

    Mar 2020 - Dec 2020

  • Group Content Director

    Dec 2016 - Feb 2020
• 

  Outside

  Dec 2020 - now

  Oversees original video production, content development, and licensing for Outside TV. Establishes content-specific strategies to drive audience across all distribution channels including FAST, Youtube, linear and social. Leads the creation of a new original slate and promo strategy that redefines the voice and tone of OTV while revising the licensing library for a new era of outdoor enthusiasts. Implements systems that empower creators, create efficiencies, and leverage the power of the overall Outside network. Co-chair of Outside's DEIB Committee. Still more or less keeps up on the snow and in the water. Show less Content oversight of SKI, Warren Miller Entertainment, Climbing, Backpacker, and National Park Trips. Responsible for editorial strategies that grew audiences across direct, search, and social channels, working with stewards of some of the oldest and most respected titles in outdoor media. Developed and implemented content programs designed to convert each title's most engaged audiences to Outside's membership offering, Outside+, including the company's first membership-specific content performance reporting. Oversaw editorial rebranding of SKI Magazine and the integration of Rock & Ice with Climbing. Wrote the voiceover narration for the annual Warren Miller ski and snowboard movie. Show less

  • VP, Content Development — Outside TV

    Nov 2023 - now

  • VP, Digital Content Development

    Nov 2022 - Nov 2023

  • VP, Content Strategy - Adventure Sports

    Dec 2020 - Nov 2022