Steven George

Experience

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  Marian University of Fond du Lac

  Jan 1989 - Jan 1994

  Adjunct Instructor | Academic Advisor

  ► In this academic role, I performed the following:✔ Taught finance, accounting, and market research courses at the college level, while acting as the academic advisor for students enrolled in the adult degree completion program.

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  American Orthodontics

  Jan 1994 - Jan 2012

  ► In this role, I have the following notable achievements:✔ Directed five of eight major product categories representing 70% of company sales, and over 10,000 SKU’s, with full P & L responsibility. Served as a technical product expert for 55 domestic sales representatives, 12 international subsidiaries and over 50 international distributors. Sales in all five product categories more than doubled under my leadership.✔ Worked at all levels of the manufacturing, and selling organization bringing 9 new product launches and countless product line improvements through R&D, design, production, product launch and product support.✔ Created short- and long-term line marketing plans guiding pricing, revenue growth and profitability of multi-million-dollar product lines.✔ In a customer-centric environment, continuously communicated with customers, vendors, Product Representatives, International Subsidiaries, and distributors, conducting sales training, detailing product features and benefits, inventing product detail aids, implementing price/volume parameters, addressing quality issues, identifying new market opportunities, and keeping distributors/sales representatives moving toward strategic initiatives. ✔ Directed catalog, e-commerce and brochure generation including concept, layout, design and copywriting.✔ Developed a new selling channel for orthodontic residents growing channel from $0 to $4M in annual incremental sales. Created pricing and purchase programs targeted at residents, and partnered with Wells Fargo to developed practice financing program for newly graduated residents, creating customer loyalty and retention. Show less ► In this Representative position, I had the leadership of the following:✔ Responsible for Michigan and Northwest Ohio territory, selling directly the orthodontists in a highly technical, business to business, relationship building environment. In that time, grew territory from $125k to $2.1M in annual sales.✔ Maintained sales territory while commuting from the corporate office in Sheboygan, WI, and working on special projects as designated by company CEO and Marketing Director, starting an industry expert speaker forum, acting as an event manager, and launching a new product line which contributes $40M to annual company sales.✔ Performed in the top ten percent of all AO Product Representatives for sales growth and profitability every year.✔ Worked at all levels of the manufacturing and sales organization working on special projects that would later form the basis for millions of dollars in company growth. Show less

  • Product Manager

    Jan 2002 - Jan 2012

  • Senior Product Representative

    Jan 1994 - Jan 2008
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  Valley Cooperative Association

  Jan 2012 - Jan 2016

  Regional Sales Manager

  ► As Sales Manager, I have the following notable achievements:✔ Guided and developed a staff of Inside Sales Representatives, consistently gaining monthly sales and gross margin growth of 8 to 12% in a highly competitive market.✔ Acted as Regional Sales Manager for VBCA ‘Home Territory,’ growing sales from 19% below plan to 14% above plan, and gross margin from 19% below plan to 13% above plan. Overall, sales and gross margin are up 26%.✔ Increased customer base by 32% as Regional Sales Manager.✔ Negotiated purchase contracts with key customers while involving all facets of the supply chain, developing long-term customer relationships.✔ Utilized extensive experience in client needs analysis with a consultative approach (Customers and fellow employees) to drive record-setting sales.✔ Sales Manager of the Year designation earned in 2014 (runner up in 2013 and 2015) for all successful achievements obtained. Show less

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  Simple Simon Bakery

  Jan 2016 - Jan 2019

  Owner | Sales-Marketing Leader | Production Leader

  ► As Owner, Sales-Marketing Leader, and Production Leader I have the following duties and achievements:✔ Leadership in the hiring, development, and training of a 48-person staff, eliminating chronic employee turnover, improving productivity by 24%, and reducing overtime by 88%.✔ In-store sales were increased by 9% through developing an After-5:00 pm retail program with dessert promotions that were targeted at families and customers who are active later at night.✔ Wholesale sales were increased by 21% through regular calls to current and prospective customers and selling the concept of a family-owned, from-scratch bakery.✔ New equipment that was designed to effectively improve productivity and increase capacity was implemented. Show less

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  Eagle Point Solar, LLC

  Jun 2019 - now

  Solar Energy Consultant