Stanislava Dakova

Experience

• 

  BTC

  Feb 1999 - Nov 2008

  • Sales Administrator

    Sept 2007 - Nov 2008

  • Sales Representative

    Oct 2006 - Sept 2007

  • Specialist Management and Maintenance

    May 2005 - Oct 2006

  • Sales Representative

    Feb 1999 - May 2005
• 

  Nestlé

  Nov 2008 - now

  - Provide channel based input into the development of a customer portfolio management strategy. - - Develop understanding of competitors’ commercial strategy.- Translate category & brand objectives into channel category objectives. - Develop detailed category selling strategies, POP strategies and tactics by channels for the category. - Develop channel specific launch plans for new products. - Manage consolidated activity calendar ensuring alignment across functions.- Identify and describe the POP drivers by category and channel. - Manage the development of point of purchase materials and solutions by brands for channels.- Review and track the performance by category vs. objectives. - Evaluate effectiveness of channel category strategies & tactics to address gaps vs. objectives. Show less - Monitors and analyzes the market trends, consumer needs and competitor's performance for specific brands;- Coordinates with the sales force in identifying brand's potential and programs and applying corrective measures, as necessary;- Follows and reports brand’s business status to the management;- Development of the brand’s image;- Develop and execute new product launch plans, including segmentation, targeting, pricing, positioning, message development, and forecasting alongside product line managers; - Collaborate with sales team and perform analysis of sales to identify trends and propose action plans;- Leading the product development projects related to R&D;- Closely collaborate with manufacturers and suppliers to explore shared marketing opportunities and secure consistency of product and services positioning;- Organize promotional activities and events; - Organize communication and marketing campaigns, create and deliver press releases, advertisements, and other marketing materials; - Secure brand messages are consistent;- Ensure most effective messaging and positioning of the products and services. Show less

  • Sales Administration and Sales Support Manager

    Jan 2023 - now

  • Senior Specialist Projects

    Dec 2017 - Sept 2023

  • Senior Channel & Category Sales Development Specialist

    Feb 2015 - Sept 2023

  • Jounior Brand Manager Other Powdered Beverages and Ambient Dairy

    Jul 2013 - Feb 2015

  • Channel & Category Sales development,Beverages and Dairy Category Specialist

    Jan 2012 - Jul 2013

  • Channel & Category Sales Development, Traditional Trade Channel Analyst

    Feb 2011 - Dec 2011

  • Channel & Category Sales Development, Sales Support & Administrative Assistant

    Nov 2008 - Feb 2011