Dale Olcorn

Experience

• 

  APN Australian Regional Media

  Oct 2004 - Oct 2016

  • Design, manage and optimise ad serving architecture and technologies including Google DFP, Sizmek, Rubicon, Google Ad Exchange, Google AdSense, Flite and Bonzai.• Implement and quality assure cross-platform display and video campaigns leveraging internal tools and third party vendors.• Analyse and assess digital campaign efficiency and recommend optimisations to drive return on investment.• Gather insights and optimise digital campaigns against audience segmentations using data management platforms.• Uncover insight and understanding of programmatic needs to identify commercial opportunity and technical optimisations.• In-depth data analysis and manipulation, leveraging data from multiple platforms to make calculated and informed decisions.• Effectively liaise with direct sales teams and reselling partners to maximise digital inventory yield.• Manage digital remnant inventory relationships with Programmatic vendors.• Strong working knowledge, technical problem solving and analytical skills across internet technologies such as HTTP, XML, JSON, HTML, CSS and JavaScript.• Directly lead and develop a team responsible for the delivery and optimisation of digital campaigns across the APN ARM network.• Optimise department performance through consistent communication, expectations, roles, responsibilities and accountabilities of operational staff and line managers.• Ensure the ongoing review and analysis of department revenue, productivity and service level results.• Operate a cost effective department that ensures the highest levels of customer care and sales generation are delivered.• Develop and implement operational business plans, ensuring they interface with key business strategic plans. Show less Duties and achievements include:• Optimised workflows and standard operating procedures whilst ensuring stringent quality levels were maintained.• Led a team to meet strict deadlines in the supply of files to print across multiple print sites throughout Northern NSW and Queensland.• Liaised with clients to ensure accurate and high-quality reproduction of advertising content whilst meeting the needs of both external and internal parties.• Liaised with editorial, advertising and management teams to coordinate and deliver files to print• Built strong team unity whilst increasing productivity• Position expanded from my previous role. Show less Duties and achievements include:• Implemented and managed a web-based ad production platform for 600+ real estate clients across Northern NSW and Queensland.• Coordinated and delivered platform training and support to clients, trainers and support staff across the APN footprint.• Developed and maintained a web-based workflow platform using PHP, JQuery, Ajax and JSON.• Understood and modified existing JSP coding.• Optimised and maintained SQL database structures, queries and principles.• Performed extensive user acceptance testing.• Troubleshot and identified software bugs, and demonstrated and documented steps for reproduction to external vendors.• Increased system output by 200%. Show less

  • Operations Manager - Digital & Print Advertising

    Apr 2014 - Oct 2016

  • Output & Quality Control Manager

    Sept 2013 - Apr 2014

  • Digital Advertising Production Manager - Real Estate

    Jun 2012 - Sept 2013

  • Sales Command System Administrator

    Apr 2011 - Jul 2012

  • Pre-Press Team Leader - APN Print

    Apr 2010 - Apr 2011

  • Page Management 2IC

    Apr 2007 - Apr 2010

  • Sales Support Executive

    Oct 2004 - Apr 2007
• 

  Starts at 60

  Oct 2016 - Oct 2018

  Data, Advertising and Performance Operations Manager

  𝗗𝘂𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:• Apply mathematical and analytical methodologies across complex data sets driving business insights, strategy and optimization.• Analyse data from multiple sources, including web analytics and databases.• Automate key business reporting and optimise financial and performance metrics.• Leverage a Data Management Platform for audience segmentation and targeted campaigns.• Use customer data to identify market trends and increase conversion rates.• Maximise programmatic advertising revenue and identify strategic opportunities for growth.• Strategize, implement, and optimise cross-channel digital marketing campaigns.• Lead and develop a team to manage digital campaigns across various mediums.• Establish, manage, and refine project scopes and plans.• Execute and optimise programmatic private marketplace campaigns.• Design and implement processes to increase staff productivity. Show less

• 

  News Corp Australia

  Dec 2018 - May 2023

  𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Successfully migrated a data warehousing and analytics platform to Google Cloud Platform, enhancing operational efficiency and scalability.• Delivered a new data warehousing, insights, and reporting solution to support the smooth transition of multiple contact centres to a new technology platform.• Secured capital expenditure for the national implementation of a Management Information System across News Corp print sites.𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Agile Facilitation: Guiding teams through iterative development cycles and Agile ceremonies.• Agile Champion: Promoting continuous improvement and collaboration among team members.• User Story Development: Collaborating with product owners to define and refine user stories.• Backlog Refinement: Prioritising and grooming the product backlog to ensure it aligns with project goals.• Sprint Planning: Facilitating sprint planning sessions to define sprint goals and tasks.• Daily Scrum Management: Led daily stand-up meetings to ensure team alignment and address impediments.• Impediment Removal: Proactively identifying and resolving roadblocks that hinder team progress.• Manage Jira and Confluence configuration to optimise the software development processes Show less 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Delivered a complex, internally developed software platform for advertising booking across a 100+ seat contact centre, 600+ National Funeral Directors, and 40,000+ self-service consumers.• Led the successful mobilisation of a 100+ seat contact centre to remote work within 2 weeks, mitigating pandemic health risks.• Established process management methodologies that drove ongoing optimisation and efficiency gains.𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Project and change management: Oversaw business projects and change management programs, ensuring delivery within scope, requirements, and timeframe.• Leadership and decision-making: Demonstrated strong leadership and decision-making skills during the rapid mobilisation of the contact centre to remote work.• Process improvement: Established process management methodologies for continuous improvement and collaborated with stakeholders to evaluate the impact of changes.• Quality assurance: Developed and executed testing plans for User Acceptance and Business Verification Testing, ensuring high-quality deliverables Show less

  • Program Lead - Strategy & Insights

    Aug 2021 - May 2023

  • Business Improvement and Operations Manager

    Nov 2019 - Sept 2021

  • Business Improvement Analyst

    Dec 2018 - Nov 2019
• 

  Queensland Health

  May 2023 - Aug 2024

  Delivery Manager - Mental Health and Addiction Portal

  𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Successfully delivered and continued to maintain the Mental Health and Addiction Portal using Agile methodologies, achieving on-time completion within budget and ensuring smooth progress.• Improved project delivery efficiency by 20% by proactively identifying roadblocks, streamlining processes, and implementing effective test script documentation, leading to faster release cycles.• Enhanced team productivity by 15% through value stream mapping to optimise workflows, championing Agile principles for continuous improvement, and fostering a collaborative environment focused on customer needs.• Empowered a high-performing team through coaching and mentorship, resulting in increased motivation and productivity.𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 • Agile methodologies (Scrum), including Sprint Planning, Backlog Refinement, and Impediment Removal• Stakeholder management and engagement(healthcare professionals, end-users, technical teams)• Requirements elicitation, scoping and documentation• Define and develop project risk mitigation strategies• Advanced Jira and Confluence administration (Issue configuration, Workflows, User management, Automation and integrations) • Communication facilitation across multidisciplinary teams• Technical expertise application for problem-solving• Data governance and security best practices implementation Show less

• 

  Cross River Rail

  Aug 2024 - now

  Reporting Practice Lead - Program Delivery

  𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Leading the design and delivery of advanced Power BI dashboards, improving reporting accuracy and accessibility for key stakeholders.• Delivering critical program insights by integrating complex datasets across multiple sources, providing early warning indicators for project teams• Implementing and refining the Program Information Operating Model, enhancing team efficiency and streamlining processes.• Establishing and integrating roadmap planning processes within the team, driving clarity in priorities, fostering alignment with strategic goals, and ensuring consistent delivery of outcomes.• Working with key stakeholders to develop a comprehensive Program Information Framework, ensuring team outputs align with strategic objectives and organisational priorities.𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 • Overseeing day-to-day operations, monitoring team performance, and setting strategic objectives to align with the Program Information roadmap.• Utilising SQL, Power BI, and advanced analytical techniques to identify trends, patterns, and anomalies in program data, enabling data-driven decision-making.• Directing the end-to-end identification, collection, and analysis of project controls and key performance data to support comprehensive performance reviews.• Partnering with delivery teams, project managers, and executives to ensure the alignment of reporting outputs with business needs and strategic objectives.• Establishing and continuously enhancing policies, procedures, and methodologies for the Program Information Team, promoting operational discipline and high performance.• Providing mentorship and technical guidance in the application of reporting tools and methodologies, fostering team skill development and ensuring adherence to best practices.• Designing and implementing scalable reporting solutions and data models, addressing complex business requirements and driving actionable insights. Show less