Christel Joy Roca

Experience

• 

  Diana Stalder

  Jun 2007 - Mar 2011

  Assistant Sales Manager

  Assistant Sales Manager Swisse-Phil Holdings Dec. 2010-March 30,2011 Diana Stalder by Dermaline Inc. 3/f Greenfield Pavilion Mall Edsa, Mandaluyong City • Responsible for all corporate and sales achievement.• Implementing marketing and sales plans to accommodate corporate and franchise goals for company services and products.• Supporting sales analysis and forecasting activities and setting performance goals -accordingly• Gathering and analyzing of competitive activities for strategic planning,counter-acting and protecting corporate and and franchise businesses• Preparing monthly sales report and analysis and recommending improvements to achieve targets.• Recommending approval of credit facility,increase of credit limits,blacklisting of accounts based on the current performance of franchises to enhance distributions whenever needed.• Suggesting displays and promos to attract customers and increase sales along with increased turnover and enhanced customer satisfaction,particularly of high net worth customers.• Interfacing directly with corporate supervisors for sales plan implementation and achievement of targets in total peso and specific products.• Interfacing directly with franchise owners and decision makers to ensure adequate stock availability, maximize sales of branches,motivating to achieve sales goals,increasing target market awareness.• Controlling budgetary allocations,including discounts and rebates.• Guiding and supporting BDO' s in the performance of their duties.• Creating cost-effective merchandising strategies to acquire major sales opportunities.• Monitoring daily sales logs for both corporate and franchise branches to verify sales on a regular basis and providing management reports pertaining to the same. Show less

• 

  Dermclinic Inc.

  Apr 2011 - Feb 2014

  Brand Manager

  Service Brand Manager Dermclinic Inc. April 2011 - Present 5/f Champaca Bldg. Amorsolo St. Legaspi Village Makati City•Creates and execute the brand strategies and marketing plans for the brands, including managing both the existing product portfolio and new product launches.•Conducts extensive market research of the market segment as well as industry trends and updates.•Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.•Conceptualize Brand platform to include a definition of the brand vision, promise and value proposition as well as positioning, personality, voice, tone and manner, behaviors.•Communications guidelines, development and maintenance of all image libraries – images, product shots, illustration/icons.•Ongoing Competitive Positioning, Spend and Analysis reporting.•Develop and implement brand review process to ensure alignment across all areas of the Org on Brand Standards and Expression.•Develop “road show” and employee launch plan to introduce new brand.•Attend weekly partner orientation meeting to present brands.•Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand.•Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.•Working with our brand agency, the Brand Manager will develop and/or execute the following for company brands.•Conducts training for the Branch Unit Heads for new updates and services.•Be the most knowledgeable resource in the company as it relates to the brands and champion the brand throughout the organization, with partners and external agencies. Show less

• 

  Ever Bilena Cosmetics Inc.

  Mar 2014 - Mar 2019

  Brand Manager
• 

  AMOREPACIFIC

  Nov 2019 - Mar 2020

  Assistant Marketing Manager
• 

  Freelance

  Aug 2020 - Apr 2022

  Project Manager and Social Media Marketing Manager
• 

  DCC Global Enterprises Inc.

  Apr 2022 - now

  E-Commerce and Marketing Manager