Jackson Kennedy

Jackson Kennedy

Followers of Jackson Kennedy322 followers
location of Jackson KennedyLubbock, Texas, United States

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  • Timeline

  • About me

    Marketing Director at Ventura Homes Texas

  • Education

    • Texas Tech University

      2011 - 2015
      Bachelor’s Degree Advertising

      The Advertising program in the College of Media & Communication helped me gain an understanding of the creative and business-related aspects of advertising.

  • Experience

    • RD Thomas Advertising

      Dec 2014 - May 2019

      – Develop and maintain strong working relationships with clients and digital media vendors, and act as a resource for digital media data and trends. – Create and implement digital & social media strategies for new and existing clients. Oversee the planning, execution, and evaluation of all digital and social media campaigns. – Responsible for tracking digital expenses and optimizing digital budgets for all agency clients.– Analyze campaign data, boil it down to relevant insights, create a digital media plan or campaign report, and then clearly and succinctly communicate the plan or report to individuals internally and externally. – Grow the agency’s digital and social media offerings/capabilities and educate the team on new digital advertising opportunities.– Collaborated with account executives and the creative team to discuss client objectives and develop digital and social media goals and strategies.– Established internal digital & social media management processes. – Assist in the development, execution, and evaluation of media plans; utilizing print, television, radio, digital and social media for all agency clients.– Combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.

      • Digital Media Strategist

        May 2018 - May 2019
      • Digital Media Buyer

        Jul 2016 - May 2018
      • Digital Media Coordinator

        Jun 2015 - Jul 2016
      • Media Intern

        Dec 2014 - Jun 2015
    • Ventura Homes Texas

      May 2019 - now
      Marketing Director

      Create and implement digital & social media content and strategies for Ventura Homes. Oversee the planning, execution, and evaluation of all advertising campaigns.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Jackson Kennedy
      Eagle Scout Boy Scouts of America Jan 2010 Eagle Scout is the highest rank attainable in the Boy Scouting program of the Boy Scouts of America.