Jackson Kennedy

Experience

• 

  RD Thomas Advertising

  Dec 2014 - May 2019

  – Develop and maintain strong working relationships with clients and digital media vendors, and act as a resource for digital media data and trends. – Create and implement digital & social media strategies for new and existing clients. Oversee the planning, execution, and evaluation of all digital and social media campaigns. – Responsible for tracking digital expenses and optimizing digital budgets for all agency clients.– Analyze campaign data, boil it down to relevant insights, create a digital media plan or campaign report, and then clearly and succinctly communicate the plan or report to individuals internally and externally. – Grow the agency’s digital and social media offerings/capabilities and educate the team on new digital advertising opportunities.– Collaborated with account executives and the creative team to discuss client objectives and develop digital and social media goals and strategies.– Established internal digital & social media management processes. – Assist in the development, execution, and evaluation of media plans; utilizing print, television, radio, digital and social media for all agency clients.– Combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.

  • Digital Media Strategist

    May 2018 - May 2019

  • Digital Media Buyer

    Jul 2016 - May 2018

  • Digital Media Coordinator

    Jun 2015 - Jul 2016

  • Media Intern

    Dec 2014 - Jun 2015
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  Ventura Homes Texas

  May 2019 - now

  Marketing Director

  Create and implement digital & social media content and strategies for Ventura Homes. Oversee the planning, execution, and evaluation of all advertising campaigns.