Rafaella Derraik

Experience

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  General Motors

  Feb 2012 - Feb 2020

  Coordination, planning, strategy and execution of all events and trips from the Marketing area for South America New product launches: events for dealership owners from Chevrolet dealer networkSales incentive trips for dealership networkLollapalooza Brazil Sponsorship: Responsible for activating event, from project briefing allthe way through delivery. Creation of CRM and social media strategy for special guests,distribution of tickets for internal public and for dealership network.São Paulo Auto Show: Creation of São Paulo Auto Show project, in accordance with globalguide. Responsible for budget control and alignment with agency/global team.Responsible for coordinating events for both Brazil and ArgentinaResponsible for budget control for entire events area, new sponsorship contracts, planningalongside communication team regarding product launches and possible new sponsorships. Mostrar menos Planning and implementation of marketing initiatives, including advertising campaigns, events, sales fairs and promotional activationsGuide advertising agencies in relation to creation, media, and graphic productionPlan /develop material for dealership network with detailed marketing initiativesResponsible for the content and monitoring of regional digital platforms (Chevrolet retail website and social media)Monitor sales performance and competitor initiatives (marketing and price strategies)Budget control for all Retail Marketing (both regional and national)Planning of promotional calendar for all Retail Marketing initiativesMedia planning (both online and offline)Support for legal department for contracts involving Marketing sponsorships Mostrar menos

  • Marketing Events Coordinator

    Jan 2016 - Feb 2020

  • Licensing Marketing Analyst

    Jul 2015 - Jan 2015

  • Retail Marketing Analyst

    Jul 2013 - Jul 2015

  • Intern/Events assistant

    Feb 2012 - Jul 2013
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  Whirlpool Corporation

  Feb 2020 - Jan 2022

  Senior Marketing Analyst

  - Developed and executed a new Brand Reputation strategy to increase favorability and engagement.- Created and managed influencer strategy with tactical content planning.- Led the planning and implementation of social media marketing initiatives, with a focus on Instagram.- Managed Brastemp brand campaigns, emphasizing brand awareness.- Oversaw the budget control for the Brand department.

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  TikTok

  Jan 2022 - now

  B2B Marketing Events Management