Niamh Duffy

Experience

• 

  Limitless Travel

  Oct 2016 - Jun 2020

  During my role as Marketing Coordinator I was tasked with raising brand awareness and driving lead generation. By developing and executing plans and strategies, staying on top of market and industry trends and our competitors it allowed Limitless Travel to scale quickly. Main Responsibilities:• Ownership of CRM and email marketing strategies throughout the customer journey, from awareness through to retention• Coordinating the marketing team of 3 in order to align on goals and ensure that we are making appropriate progress, helping with any issues or areas of development• Drafting reports and tracking results, offering insights and improvements in order to optimise strategies• Forming an SEO strategy to reduce reliance on paid channels, writing content and building relationships with relevant brands to increase bank links • Main department lead when communicating with external agency regarding PPC and paid social ads as well as other departments in order to align content strategies etc.• Creation of 2020 brochure of tours, including content writing and graphic design Show less I progressed in my role at Limitless Travel to take on more responsibility across all of the marketing channels. I had to create and implement a multi-channel integrated marketing strategy that would allow Limitless Travel to grow from a start-up to a small business. Main Responsibilities:• Creation of marketing strategy alongside the CEO, including multiple marketing channels (paid, owned and earned)• Content writing for award applications in order to increase brand awareness• Liaising with PR Agency, using our customer testimonials to grow brand trust• Building email templates using HTML code to form the basis of a CRM strategy• Implement a post-tour retention strategy to increase customer lifetime value• Conducting customer and competitor research, creation of customer profiles Show less I joined Limitless Travel in 2016 to complete a Social Media Apprenticeship, gaining my Level 3 Foundation Level Certificate in Professional Marketing. Using graphics and video editing skills on Adobe Photoshop and Final Cut Pro it was my responsibility to create Limitless Travels social media profiles and build an engaged community. Main Responsibilities:• Create and report on content strategy and editorial calendar, determining the best post categories for engagement, click throughs and lead conversion• Collating and editing video footage to create engaging content• Build graphics and edit images of Photoshop to post on social media• Grow social media following on channels such as Facebook, Instagram, LinkedIn Show less

  • Marketing Coordinator

    Jun 2019 - Jun 2020

  • Digital Marketing & PR

    Jan 2018 - Jun 2019

  • Social Media Manager

    Oct 2016 - Dec 2017
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  Dontwastemoney.co.uk

  Dec 2020 - now

  Digital Marketing Co-ordinator