
John Giddings
Manager

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About me
Vice President - Global Customer Experience. Previous Senior CX positions held include Virgin Atlantic, IKEA, AICPA, and ASOS.
Education

Rutlish High School
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University of Surrey
-MSc Strategic Training and DevelopmentActivities and Societies: MSc Strategic Training and Development
Experience

Newsquest Media Group
Oct 1987 - Apr 1997Manager
Sitel Group
May 1998 - Sept 2000National Training Manager
Blue Sky Consulting
Oct 2000 - Sept 2005Principal ConsultantWorking with clients among a variety of sectors, including Inbound and Outbound Sales Operations, Customer Service Departments, Emergency Services/999 centres for the Police and Ambulance. This has meant that experience; learning and knowledge have been assimilated from working in 80 different businesses. Responsibilities and successes have included:o Operational and Strategic Reviews of Business Unitso KPI’s and Performance Management Programmeso Management Development Programmeso Customer Service and Sales Improvement Programmes Show less

Springboard Consulting
Sept 2005 - May 2007OwnerSet up own limited company specialising in performance improvement programmes. The work carried out with the Notting Hill Housing Field Sales team was awarded a World of Learning Award due to the innovative approach and return on investment that it produced. (Increasing sales by 10%)

Virgin Atlantic
May 2007 - Jan 2013General Manager of Contact Centre, Customer Relations and Baggage ServicesResponsible for the strategic direction and operating performance of the Global Contact Centres, Customer Relations department and Baggage Service teams.8 direct reports -managed 28 teams including IB and OB Sales, Customer Service, Social Media and Web Chat. (Liverperson)Indirect management of teams in South Africa, Hong Kong and Japan.Developed Global Contact Centre Strategy.Management of 800 staff across 3 sites (C 2 UK in-house, and 1 Indian out-sourced) – included relocation of Indian Call Centre operations back to the UK, setting up a new site in Swansea.Increased sales conversion every year since took over the UK contact centre in May 2007. Show less

G4S Cash Solutions (UK)
Feb 2013 - Jul 2014Director of Customer Services• Development of the Customer Service and Customer Contact Strategy• Design and implementation of the CRM strategy (salesforce.com)• Leadership of the Customer Service Centre

Blue Sky Performance Improvement
Aug 2014 - Mar 2015Learning Director / Client Services Director (Interim)
Chill
Feb 2015 - Jul 2015Director of Operations (Interim)Responsible for the development and performance of New Business (OB and IB), Renewals, Life/SME, Customer Service and Training and Quality teams. This included developing the Operating Structure, Grading Structure, Bonus Schemes, KPI and Performance Management Systems, Resource Planning and Campaign Management and Dialler strategy.

National Express LTD
Jul 2015 - Dec 2015Customer Experience Director (Interim)Developed Customer Experience Strategy (Including Social Media)Performance of the Contact Centre, Customer Relations, Live Chat and Social Media teams

IKEA
Jan 2016 - Aug 2017Global Operations Manager - Customer Support CentresManaging the Global Operations Manager Matrix and responsible for the development of 26 Customer Support Centres around the globe.Developed the CSC Operational Framework which represents what ‘good practice’ looks like within IKEA.Implementation of Operational Review process, that helps each Country to assess where they are against the Operational Framework. This review has taken place in Norway, Canada, China, Denmark, Belgium, Spain, Russia and Portugal. Each Country develops their own action plan and is supported by the Global team. Show less

ASOS.com
Sept 2017 - Aug 2018Customer Operations Director (Global)Responsible for leading a team tasked with providing a 'best in class' service to the global customers. Servicing over 20M customers in a Digital (non-voice) environment for the UK, US, France, Germany, Spain, Italy and Russia.

AICPA
May 2019 - Jan 2022Leading a team that are responsible for the development of the member experience strategy and the global performance of the member engagement centre operations in the US, UK, Malaysia and South Africa.
Vice President - Global Engagement Centres and Member Experience
Sept 2021 - Jan 2022Senior Director - Global Engagement Centre
May 2019 - Sept 2021

ISC2
Jan 2022 - nowVice President - Global Customer Experience
Licenses & Certifications

MBTI, Firo-B and SDI accredited practitioner
- View certificate

Judge at the UK Customer Experience Awards
Awards International Ltd (our LinkedIn Page)Oct 2020 - View certificate

Judge at the International Customer Experience Awards
Awards InternationalNov 2021 - View certificate
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CX Stars 2021 (Top 10)
Customer Experience Magazine (CXM)
Honors & Awards
- Awarded to John Giddings2nd place in CX Stars 2021 Customer Experience Magazine Jan 2021 2nd place in CX Stars 2021 - Professionals
- Awarded to John GiddingsWorld of Learning Award World of Learning Awards Nov 2006 With Notting Hill Housing Group for Performance Improvement Programme with the Sales team. Awarded for innovative design, professional delivery and transfer of learning into the workplace that met the course objectives and improved sales performance.
- Awarded to John GiddingsNational Training Awards National Training Awards Oct 2005 With Virgin Atlantic.
- Awarded to John GiddingsMSc Strategic Training and Development University of Surrey - Roehampton
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