Kathleen Batcheller

Experience

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  Fuse Integrated Marketing, Inc.

  Sept 1997 - Jan 1999

  Creative Director

  • Fostered, encouraged, and inspired creative excellence in staff and freelance contributors. • Managed creative development of all projects. Developed creative concepts. Gave creative direction to art directors and designers.• Wrote copy for ads, collateral, sales letters, websites, press releases, articles. • Created and implemented operations procedures that resulted in a 50% increase in gross profit margin after one year. Tactics included the creation of a job-number system, a time-tracking system, and quotation spreadsheets to estimate and track time and materials. • Developed a detailed training manual for account managers. • Developed system to standardize and expedite vendor quotes and purchases.• Managed production of collateral material, ads, booth graphics, POP signage, websites. Voir moins

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  WebED

  Jan 1999 - Jan 2001

  VP Marketing

  Built, managed and implemented marketing strategy for e-learning start-up company serving the K-12 educator market. Led staff of four to develop—in-house—all collateral, promotional, advertising, sales, training, and other internal and external communications materials. Lead copywriter for all communications materials. Responsible for website’s information architecture, content, and design. Worked closely with engineers to improve usability. Developed press and investor relations programs. Built media and tradeshow plans. Developed corporate communications programs, including internal quality training program and corporate standards. Worked very closely with product development staff to influence quality and academic integrity of online courses. Contributed to the development of business plans and offer memorandum, including writing, project management and strategic input. Reviewed and compiled industry market research data to strengthen company’s acquisition position. Voir moins

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  Plum Island Grille, Powow River Grille, Powow Catering

  Jan 2002 - Jan 2006

  Director of Marketing

  Developed and implemented marketing strategy for two restaurants and their catering division. Responsible for design and content writing of all print media ad campaigns, websites, direct mail programs, special events marketing, in house marketing, customer relations/email programs, employee training materials, etc. Responsible for media research, recommendations, and buying. Responsible for public and media relations, resulting in extensive press coverage. Key role in developing identity for new restaurant and catering venture. Voir moins

• 

  Minty Fresh Marketing

  Jan 2006 - Jan 2008

  Owner/Creative Director

  Provided turn-key strategic communications services to local entrepreneurs to help them build business. Services included advertising & design, brand identity/logos, website design & development, print collateral, corporate communications, PR, media research & buying, and comprehensive strategic marketing plans. Industries served included building automation, custom home & commercial construction, real estate, finance, fine dining, catering, non-profits.

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  Schneider Electric

  Jan 2008 - Jan 2013

  Strategic Communications Manager, High Performance Buildings

  • Developed and executed global strategic communications messaging and plans for Green Buildings and Education solutions. Plans included ad campaigns, marketing communications, thought leadership, social media activity, events, and internal communications.• Provided writing, research, and editing for thought leadership activities including white papers, articles, interviews.• Served as subject matter expert on cross-functional teams to develop global campaigns, global master assets, web and event content.• Provided service to country-level sales and marketing colleagues to connect them with communications assets and resources.• Connected with colleagues in other business units and functions to educate and evangelize about Green Buildings and Education offers.• Supported Smart Cities thought leadership activities. Voir moins

• 

  Schneider Electric

  Nov 2013 - now

  • Drive complex, high-stakes, large-scale global strategic initiatives for Fortune 500 world leader in sustainability by developing and managing programs that ensure alignment with strategic priorities and goals across the company.• Lead cross-functional IT, internal communications, content development, event management, logistics, and production teams by establishing clear processes, timelines, dependencies, contingencies, and governance practices to successfully deliver strategic programs for 150K employees and 2K top executives (including online and in-person events, webinars, video content).• Manage community of top executive leaders by collaborating with senior HR executives and HR data team to govern membership criteria and inclusion and ensure member access to adjacent services (leadership development and training, cybersecurity awareness and protection program, data analytics platform, corporate media subscriptions).• Govern and store highly confidential HR data by adhering to data best practices to ensure data privacy, data security, data quality, and data management.• Translate business requirements into use cases and user journeys by gathering stakeholder insights, defining key scenarios and user personas, and mapping detailed steps for user interactions, ensuring alignment with business goals and exceptional user experiences.• Foster psychological safety within cross-functional, multicultural teams by focusing on respect, inclusion, collaboration, and trust to ensure individual and collective success and enhance camaraderie. Voir moins Responsible for revenue and demand generation for Schneider Electric Global Hotel Solutions and its channel influencer ecosystem through strategic management of the customer journey, driving measurable business results.• Maintain intimate knowledge of the Hotel segment, including customer journey/experience and personas• Design demand generation plan supporting division business strategy, storytelling, thought leadership and editorial calendar, competitive positioning & communications, all key bricks of customer journey to contribute to achievement of business goals• Responsible for the planning, development and deployment of campaigns, including segment, strategic/major offer, channel, and end-user campaigns• Ensure prioritization of the campaign/launch portfolio with content & campaign team• Drive cadence with country marketing teams for asset consumption, best practice sharing & continuous improvement• Report back to key stakeholders on results on ongoing basis Voir moins • Manage migration of content for Fortune 300 energy management company from a failing, unsupported content management system to new CMS (Liferay) and mobile (Showpad) platforms.• Work with multiple stakeholders to create alignment around priorities, scope-of-work, and deadlines.• Establish and document workflow protocols, naming conventions, asset-type definitions, keyword utilization, and QC process to ensure consistency, quality, and excellent user experience.• Train and coach content publishing community to master protocols in order to scale publishing capabilities. Voir moins

  • Strategic Program Manager

    Jan 2020 - now

  • Strategic Marketing Communications Manager & SME, Global Hotel & Retail Segments

    Oct 2015 - Jan 2020

  • Content Management Project Manager/Contractor

    Nov 2013 - Oct 2015