
Bella Y.
Credit Controller Executive

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About me
[Finance Operations - Credit Revenue] Digital Operations Specialist at Shell
Education

HELP University
2014 - 2017Bachelor's degree Finance, General
Experience
.webp)
A.F.S Engineering (Malaysia)
Apr 2017 - Apr 2019Credit Controller ExecutiveOPERATION • Responsible for credit check and analysis customer’s credit worthiness to recommend credit term & limit based on company standards and requirements.• Perform credit reassessment for revise credit limit/term applications. • Process and Renew securities. (Bank Guarantee/Letter of support & financial disclosure (CA Form)/Letter of undertaking/Guarantee Agreement, etc.)• Responsible for managing release of credit blocked orders.• Monitor overdue aging report to settle payment discrepancy and ensure customers pay on time to reduce risks of bad debts.• Responsible for debt collections activities via email / call with monthly statements/ reminder letters.• Perform bad debts recovery:I. Letter of demand and initiate legal action. (Mediation, Property transfer, Settlement, etc.) II. Settle disputed outstanding by communicating and negotiating skill to recover bad debts payment within the agreed terms. (Installment, Meeting, Settlement, etc.) III. Liquidate a company to file proof of debts and attend creditors’ meeting.IV. Collaboration with external credit agency.V. Write off irrecoverable receivables.PROJECT • Real Estate Dispute Resolution Show less

Air Liquide
Apr 2019 - Apr 2021Accounts Receivable AnalystOPERATION • Cash Application (Gideons & Oracle)I. Cooperate with collection team to resolve the unapplied and unallocated transactions.II. Perform manual receipts and process AR transactions (Offsets of debits and credits, Offset on account payment against open invoices, Payment transfer, etc.)III. Perform bad debts write off and KPI reports.IV. Perform agent commissions.• Billing & Interco:I. Processing invoices, credit notes and debit notes according to SLA.II. Responsible for Intercompany billing and WHT invoices. III. Perform account creation for new entities. IV. Perform month end process and prepare month end reconciliation reports.PROJECT• RPA Project (Digital Automation for invoice processing).• ERP ARS system go-live.• Interco (Non-trade) billing process improvement. Show less

Shell
Apr 2021 - nowDIGITAL TRANSFORMATION• Explore all the latest digital toolkit of technologies and implement to credit operations process to achieve the business delivery goal of the organization. • Generate value and deliver digital transformation agenda for the organization through process improvement & automation by connecting the knowledge of credit operations and digital field.• Experience in supporting the credit east community to become digital and analytics capable and deliver target FTF saved through DTF Program.• Engage and collab with stakeholders from various departments to ensure projects deliverable meet expectations.PROGRAM• DTF Planning & Structure 2024 (CRM- FIT 4 Salesforce, ALM & QA Guideline, DTF Handbook, DTF Share Point, Generic Email , DTF Workspaces etc.)• DTF New Wave 2024.• DTF Certified Members 2024.• DigitALL (Data and Automation Foundation)• Digiscovery Program - PBI & Power Automate (50% Digital & 10% Analytical Upskilling) • Alteryx-Power Platform Conversion.• AXGSAP 2.0 Digital Workflow Conversion (Alteryx, Power Automate, Sql, PowerBI) Show less DIGITAL• Lead 30 digital part timers team to complete automation projects and deliver target FTE saved. • As digital change agent supports the digital transformation agenda to achieve target 20% population across all operation units in credit organization to be digital capable.• Scope, develop & implement digital workflows that will ensure current processes are ESSA & optimized using current toolkit of technology (Alteryx, Power Platform, etc.)• To ensure all developed workflows follow C13 EUC control framework & zoning assessment.• Develop fit for purpose, optimized workflows to realize FO L2 time savings across various subprocesses & desks.OPERATION• Embed in all areas of credit operations (cash application, cash allocation, debt recovery, etc.) to implement process improvement strategy as process expert & in the meanwhile ensure targeted KPI is delivered.• Responsible for risk assessment of customers, negotiating & managing security arrangements, establishment of appropriate credit limits with necessary MOA & the analysis of the overall credit exposure.• Responsible for re-assessment of creditworthiness of customers based on re-evaluation triggers, & timelines.• Manage security arrangements to ensure timely actions taken to renew/replace expiring security instruments.• Ensure both ‘Proactive’ & ‘Reactive’ credit control takes place & customers’ debt is collected in line with contracted payment terms.• Responsible for managing & seeking appropriate authority for release of credit blocked orders.• Perform dispute initiation & monitoring of resolution in accordance with the defined SLA.• Handle customer queries.• CL Reassessment. PROGRAM• AX2GSAP System transformation & data validation (Alteryx)• Digital Task Force Program (Led the strategic planning & implement for digital transformation)• Power Platform Pioneer (AI Builder, Power Automate, SP List)• CAA Unapplied KPI Report Standardization (Alteryx, Power Automate, Power BI) Show less OPERATION • Responsible in preparing and providing commentaries for KPI reports on monthly basis.• Responsible for ensuring that customer debts are collected in line with contracted payment terms.• Handle customer queries and provide professional credit responses.• Responsible for managing release of credit blocked orders.• Perform dispute initiation and monitoring of resolution in accordance with the defined SLA.• Investigate payment discrepancy reason if the customer fails to provide it in their remittance data.• Response to audit queries.• Coordinate with Sales to clear unallocated open items and handle refund accounts. PROJECT• Daily collection report process improvement by continuous improvement & automation • Utilization & Horizon Order Report process improvement by continuous improvement & automation Show less
[Finance Operations - Credit Revenue] Digital Operations Specialist
Oct 2023 - now[Finance Operations - Credit Revenue] Credit & Digital Operations Anaylst
Apr 2022 - Oct 2023[China] Credit Operations Analyst
Apr 2021 - Apr 2022
Licenses & Certifications
- View certificate

Data Visualization: Storytelling
LinkedInSept 2023 - View certificate

Responsible AI: Principles and Practical Applications
LinkedInSept 2023 - View certificate

The Cybersecurity Threat Landscape
LinkedInSept 2023 - View certificate

Microsoft Azure Fundamentals (AZ-900) Cert Prep: 1 Cloud Concepts
LinkedInSept 2023 - View certificate

LinkedIn Learning Highlights: Data Science and Analytics
LinkedInSept 2023 - View certificate

Excel: Power Query for Beginners
LinkedInSept 2023 - View certificate

Learning Power BI Desktop (2020)
LinkedInSept 2022 - View certificate

Advanced Microsoft Power BI
LinkedInSept 2022 - View certificate

Agile Foundations
LinkedInApr 2023 - View certificate

Microsoft Power Automate Essential Training
LinkedInNov 2022 - View certificate

Alteryx Designer Core Certified
AlteryxAug 2022
Honors & Awards
- Awarded to Bella Y.High Performer Shell Credit Downstream Awards - Feb 2024
- Awarded to Bella Y.Help Scholarship Merit Award Help University Jun 2014
- Awarded to Bella Y.Help Scholarship Distinction Award Help University Mar 2013
Volunteer Experience
Member
Issued by Lions Clubs International on Jan 2008
Associated with Bella Y.
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