Steve Purvis

Steve Purvis

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  • Timeline

  • About me

    Digital Advertising Consultant

  • Education

    • St. Petersburg College

      1987 - 1990
      Associate of Arts Mass Communications, Mathematics, Computer Science

      Graduated with Honors

    • University of Central Florida

      2003 - 2006
      Bachelor of Science Specialized in Marketing & Letters

      Minor - Information Technology

  • Experience

    • Siemens Energy

      May 1999 - Sept 2002
      • Database Developer & Administrator

        Mar 2001 - Sept 2002
      • Database Specialist

        Aug 2000 - Mar 2001
      • Deskside Computer Support Tech

        May 1999 - Aug 2000
    • Mobile Tech - Onsite Computer Support

      Jan 2003 - Jun 2006
      Owner
    • Local Clickz LLC

      Jul 2006 - now

      After leaving DPharma, I decided to learn YouTube Ads and explore the AI landscape.

      • Affiliate Marketer - YouTube Ads

        Sept 2023 - now
      • Digital Marketing Strategist | Business Consultant

        Jul 2006 - now
    • DPharma

      Sept 2014 - Sept 2023
      Digital Marketing Consultant and Ads Manager

      Contractor/ConsultantSales Revenue of $1.3 million per year in 2023All revenue came from online sales only.When I started with DPharma in 2014 their ads were out of control and their gross revenue was negative $20k per month. At about the same time, they got a new CEO and he and I worked together to build the company to $1.3 million. I was in charge of all marketing. I created and managed all Amazon Ads, Walmart Ads, Google Ads, Microsoft Ads, Facebook Ads Search, Video, Simple Ecomm (Going to a Shopify Store) - Total ad spend of approx $300k per yearMost of our sales eventually came from Amazon.Instrumental in product discovery, branding initiatives, and market testing.Reported directly to the CEO and Owner.Reason for Leaving - The FDA revised its guidance on Homeopathic medications. Because of this, DPharma is no longer able to sell its products. They are in the process of winding down the company. Show less

    • O-P-g Inc. (Redacted)

      Mar 2015 - now
      Google Ads Specialist - Projects

      Part-time ContractorPerform monthly projects across 120 Google Ads accounts with a combined spend of $3 million per year.Includes- Work on Recommendations to maintain an overall optimization score above 71%- Address Disapproved Ads and Phone numbers- Monitor Google Ads for account payment issues- Add or replace assets - ad copy, callouts, images, logos, etc.- Changes across 120 accounts that must be done manually

  • Licenses & Certifications

    • Google Ads Search Certification

      Skillshop
      Mar 2025
      View certificate certificate
    • Google Ads Shopping Certification

      Google
      Mar 2025
      View certificate certificate
    • Network+ Certified

      CompTIA
    • A+ Certified

      CompTIA