Prabhjyot Kaur

Experience

• 

  AVISA

  Jul 2021 - Aug 2022

  Club Head

  - Managed and led a team of 8, hosted 4 events resulting active participation from the audience.

• 

  Abhyaz

  Aug 2022 - Oct 2022

  Data Analyst

  - Utilized web scraping tools such as BeautifulSoup and Python to extract and clean data for stakeholders, resulting in a 20% increase in data accuracy and efficiency. - Developed interactive dashboards utilizing Zoho Analytics, showcasing key insights to improve product and CRM strategies, leading to a 15% increase in revenue. - Analyzed and mapped e-learning course contents to university curriculums using MS-Excel and Zoho Sheets, optimizing sales strategies resulting in a 10% increase in course enrolment. Show less

• 

  Only Much Louder

  May 2023 - Feb 2024

  - Conducted proactive creator research for diverse campaigns utilizing tools such as Hypothesis and Tubular.- Managed content tracking initiatives for renowned brands like Martini, William Lawsons, and Bombay Sapphire across the Africa region.- Researched digital landscapes for brand campaigns including Dewars, Martini, Bacardi and Bombay Sapphire across diverse regions like Czech, Romania, Poland, Japan, and Lebanon. providing with valuable strategic insights.- Provided invaluable strategic insights to enhance campaign effectiveness.- Build & Led Share of Voice (SOV) analysis for Bacardi, Martini, and Dewars across multiple European regions, delivering competitor insights with KPI calculations for creator-activated campaigns.- Conducted in-depth research on changing digital trends and marketing strategies that could help a brand in building campaigns.- Developed automated dashboards tailored for major BMCs including Bacardi, Martini, Dewars, Aberfeldy, and Bombay Sapphire, providing with comprehensive insights to shareholders, enabling informed decision-making and strategy development using social listening tools like Talkwalker to gather data on brand sentiments, mentions, audience demographics, and more.- Contributed actively to various brand campaigns in regions spanning Asia, Africa, and Europe, offering data-centric insights and support. Show less - Conducted comprehensive research on digital landscapes to enhance brand campaigns for a diverse range of brands in the Indian market.- Delivered strategic insights aimed at refining audience targeting strategies and optimizing campaign effectiveness.- Proactively conducted creator research for diverse campaigns like Tinder Passport Campaign, utilizing tools such as HypeAuditor.- Supported creator content tracking, particularly focusing on creators going live through YouTube in the Indian market. Show less

  • Media & Analytics Intern - 1862, EE and MEA Region

    Jul 2023 - Feb 2024

  • Media & Analytics Intern - GCN

    May 2023 - Jul 2023
• 

  Schbang

  Apr 2024 - now

  BD Executive - Media Solutions