Steve Anderson

Experience

• 

  Philips Health Systems North America

  Mar 1997 - Nov 2012

  Manager of marketing communications group responsible for direct brand management, PR, media relations, corporate positioning, and product launches, advertising, sales collateral, social media and trade show marketing. Managed the global marketing communications department and its associated budget.Selected Accomplishments:• Key contributor to the successful strategic growth of the Dunlee Division from $35 million to $120 million with recognition from Philips Healthcare parent company as a key market corporate initiative. • Created and managed advertising campaigns for digital and print for leading trade journals. • Created corporate website providing company and product information with easy communication flow and adding an effective sales tool for customers and field representatives. • Managed social media programs (Facebook, Twitter, LinkedIn).• Created multi language websites.• Management of 1.2 M marketing communications budget.• Managed coordination of exhibits for 38 international trade shows in US, Europe, Middle East, China and Latin America.• Managed development team for creation of iPad/iPhone corporate app for customer service and remote technical support. Show less Hired as sole marketing member for Dunlee division of a large, medical products manufacturer to develop a marketing communications program.Selected Accomplishments:• Developed and managed programs consisting of advertising, sales collateral material and brochure creation and trade show coordination. Initial budget $150,000. • Established global brand presence through increased advertising, trade show participation and web site development. • Created Public Relations and Media Relations programs. Show less

  • Marketing Communications Manager, Third Party Business

    Feb 2000 - Nov 2012

  • Marketing Coordinator

    Mar 1997 - Feb 2000
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  Strata G Marketing

  Apr 2013 - Jan 2017

  Account Manager

  Manage multi-tiered marketing, media and public relations programs for B2B accounts. Trade show and exhibits planning.

• 

  Markeing Management

  Jun 2019 - now

  Retired