Sahil Murthy

Experience

• 

  MCT's Rajiv Gandhi Institute Of Technology

  Sept 2018 - Mar 2019

  Additional Marketing Secretary
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  TalentHome Solutions LLP

  Jan 2019 - Jan 2019

  Intern

  ▪Managed purchase orders by conducting procurement research, maintaining quote information and expediting deliveries▪Involved in the design and development of the responsive, cross-browser compatible user interfaces keeping in mind positive user experiences

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  Industrial Engineering Co

  Jan 2021 - Jan 2021

  Project Management Intern

  ▪Client communication to understand and prioritize requirements▪Gathered the needs of the clients and provided them with solutions, assisted the backend team with the same, being the primary point of contact▪Prioritized deliverables to implement corrective measures improving performances in on-time delivery, lead-time and quality▪Was responsible for reporting, forecasting, ordering and managing the inventory for specific vendors on a weekly basis

• 

  Tecknotrove Systems (I) Pvt Ltd

  Sept 2021 - Jan 2021

  Business Development Intern

  ▪Revenue Generation: Generating revenue growth of over 20 Lakhs by managing currentsales and identifying new business opportunities▪Sales Pipeline Development: Developing and maintaining a robust sales pipeline alignedwith market trends, ensuring sustained business growth▪Procurement and Supply Chain Optimization: Conducting thorough procurement research,managing purchase orders, maintained competitive quotes and expedited deliveries fortimely fulfillment▪New Venture Integration and Strategic Planning: Analyzing new venture integrationopportunities to develop comprehensive plans that support business expansion andinnovation▪Lead Generation and Business Development: Generating new leads by identifying andcontacting decision makers, screening potential business opportunities to drive growth and profitability Voir moins

• 

  Zomato

  Jan 2022 - Jan 2024

  ▪Implementing comprehensive strategies for scaling business operations, targeting newmarkets and enhancing brand presence to ensure sustainable growth for the brands▪Expertly managing a diverse portfolio with a gross monthly value of 10 Crores, maintaining an estimated booked ad sales revenue of approximately 30 Lakhs, ensuring accurate financial forecasting and maximizing revenue potential▪Conducting in-depth market trend analysis to inform expansion, growth and projection plans, ensuring alignment with industry developments and customer demands▪Streamlining internal processes and workflows to enhance productivity and reduce costs, thereby improving profit margins and operational scalability▪Cultivating and nurturing relationships with key stakeholders, including suppliers, distributors, and strategic partners, to foster mutual growth opportunities Voir moins ▪Consulting to a portfolio of merchants yielding a cumulative monthly revenue surpassing INR 7 Crore and fostering end-to-end partnerships with 200+ restaurant affiliates, generating MoM advertising revenue exceeding INR 35 Lakhs▪Creating periodic reports for calculating the ROI on ad-spend and leveraging it to further renew, up-sell and cross-sell ad products▪Anticipating market trends to design campaigns & promotional strategies as well as curating menu flows and categories to implement in-app SEO strategies to increase conversion & order volumes▪Consulting restaurants engage and connect better with their audience by identifyingproblems, requirements, solutions and move them to action based on my recommended data driven growth plans▪Steering the re-launch of a pivotal team project; Zomato Gold (onboarding 150 brands in30 days), while adeptly managing various simultaneous ad hoc initiatives and spearheading key projects as the Designated Responsible Individual▪Member of the Zomato GOATs team, securing one of only eight spots among an 80-person cohort for the onboarding and servicing of renowned establishments▪Collaborating with cross-functional teams to improve UX (Legal compliance, FSSAI compliance, safety norms, Tax compliance, etc.)▪Increasing supply on the platform by onboarding new restaurants on a WoW basis▪Monitoring and analyzing performance metrics to provide actionable insights for continuous improvement in merchant partnerships and campaign effectiveness▪Developing and implementing innovative marketing solutions tailored to individualrestaurant needs, boosting their visibility and engagement on the platform Voir moins

  • City Key Account Manager

    Jan 2024 - Jan 2024

  • Key Account Manager

    Jan 2022 - Jan 2024
• 

  Zepto

  Jan 2024 - now

  Senior Manager- Ad Sales

  ▪Ads Porfolio Growth & Strategic Leadership: Scaling the ads portfolio from 2cr to 5.2cr within 4 months by leading high-impact conversations with Fitness, Pet and Munchies categories▪Category Expansion: Driving marketing collaborations with leading brands such as Nestle, PepsiCo Foods, Mars Int Pet Food, MuscleBlaze, Optimum Nutrition and more▪Innovative Marketing Campaigns: Designing and launching impactful campaigns for brands to increase user engagement and sales conversions▪Revenue Maximization through Data-Driven Strategies: Leveraging data analytics to optimize ad placements, improve targeting accuracy, and deliver maximum ROI for advertising partners across multiple categories▪Cross-Category Marketing Expertise: Successfully managing and expanding marketing initiatives contributing to significant brand adoption and platform growth▪Strategic Partnerships & Business Growth: Strengthening relationships with premium brands to unlock new advertising opportunities, fostering sustainable category-specific growth on the Zepto app Voir moins