Andrea L.

Experience

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  OneSpan

  Jun 2013 - Jun 2020

  Marketing Specialist

  Responsibilities Include: - To configure and execute targeted campaigns (including batch emails and nurturing campaigns/strategies)- Create customer/prospect list and look at database segmentation- Execute A/B test across different channels to optimize campaign performance (i.e. subject lines, dynamic content, and forms) - Graphic Design (i.e. email & landing page design, infographics, and icons)- Analyze and report on campaign performance- Landing Page design and optimization- Promotional design materials (poster, handout cards)- Website maintenance- Presentation design such as Prezi and PowerPoint- Lead management Show less

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  The Foundry by Monster

  May 2015 - May 2015

  Junior Graphic Designer Internship

  - Develop web page designs (using Photoshop and Illustrator)- Create element such as logos and icons for the web- Coding and production of web pages (HTML and CSS)- Work with client specifications and needs for projects

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  Magenta Studio Photo

  May 2016 - Nov 2017

  Professional Photographer and Sales Representative
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  Commerce & Administration Students' Association (CASA)

  May 2017 - May 2018

  Graphic Designer

  - Create/design promotional materials for events (web banners, brochures, pamphlets, apparel) - Create content for social media platforms (Facebook and Instagram) - Work with VP of marketing on marketing strategy and execution- Support other departments with content creation

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  BAM Strategy

  Jun 2020 - Mar 2021

  Digital Producer
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  Poka Inc.

  Mar 2021 - now

  • Demand Generation Marketing Manager

    Jan 2023 - now

  • Marketing Program Specialist

    Mar 2021 - Jan 2023