Debajyoti Gupta

Experience

• 

  Indian Institute of Science (IISc)

  May 2008 - Jul 2008

  Project Trainee

  Structural and Functional analysis of RKpnI Restriction Endonuclease.

• 

  Tata Consultancy Services

  Jun 2013 - now

  > Provide business research to generate insights for TCS customers> Driving consulting led sales to generate revenue> Enablement of strategic business planning by providing market, competition, country, leadership insights. > Hosting internal webinar for TCS leadership for amplification of research.> Developing and delivering research training to senior sales team> Driving TCS- academia collaboration> Driving Business plan exercise and leadership reporting. Show less •Lead account-specific marketing planning aligned to business and account strategies, TCS BFSI focus areas, and client growth opportunities•Create annual marketing campaign plans for target ABM accounts that prioritize the business goals of the account and drive client engagement•Proactively interface with account leadership and account team members to coordinate, communicate, and optimize the impact of marketing activities•Identify “white space” opportunities that align to the account’s priorities, to monitor account engagement metrics, determine the effectiveness of account-based marketing, and develop reports on the impact of marketing•Drive BFSI Marketing plan and budget. Responsible to maintain reporting governance for overall unit.• Provide consulting and advisory support through market research for BFSI customers of TCS• Develop insights on digital adoption, technology and product analysis, IT landscape, financial benchmarking and strategic priorities for TCS customers• Provide business research to TCS leadership to generate actionable intelligence and enable key decisions Show less

  • Engagement Manager- Global E&R accounts

    Nov 2023 - now

  • Senior Research Analyst- TCS Corporate Marketing Research & Advisory services

    Aug 2022 - May 2024

  • Marketing Manager: Banking Financial and Insurance Services

    Apr 2017 - Jul 2022

  • Marketing Analyst- Technology Business Unit

    Nov 2015 - Mar 2017

  • BPS Consultant- BFSI BPS Strategy

    Oct 2014 - Oct 2015

  • BPS Presales:New Offerings and Emerging Growth Markets

    Jun 2013 - Sept 2014