
Marsha Guthrie
Knowledge Administrator/Business Analyst

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About me
Operations Director
Education

International Association for Public Participation
2021 - 2021Certificate Foundations in Public Participation
Mount Royal University
2015 - 2016Certificate Non-Profit/Public/Organizational Management
Mount Royal University
2013 - 2014Project Management Certificate Project Management
University of Westminster
2003 - 2005MA Applied Social and Market Research
The University of the West Indies Cave Hill Campus
1995 - 1998B.Sc. Political Science with Law
Experience

Ernst & Young
Sept 1999 - Jul 2002Knowledge Administrator/Business AnalystResearch, competitive intelligence reports, industry analysis, knowledge database development, special collections maintenance, proposal development, marketing

Barbados Community College
Sept 2002 - May 2008TutorTaught Caribbean Politics. Prepared lesson plans and participated in course development. Part-time role.

Caribbean Development Bank
Jan 2003 - Feb 2010Technical Information AssistantProgram management, event planning, research and information services, website content management.

DiploFoundation
Apr 2006 - Jan 2013Online TutorWorked remotely on the Internet Governance Capacity Building Programme (http://www.diplomacy.edu/ig), which is delivered online. Managed online groups comprised of persons from developing countries globally. Moderated online discussions within the classroom blog and posted within the reading materials, graded assignments and examinations. Monitored and maintained online participation rates by constant follow-up with individuals via Skype, email and other methods. Assisted with various networking initiatives of the organization face-to-face at conferences and online via remote moderation at various United Nations conferences. Assisted with continuous evaluation and development plans of the programme. Facilitated workshops in different countries. Researched and developed course material on e-commerce and cybersecurity. Show less

European Profiles S.A.
Mar 2010 - Sept 2010Consultant/Market ResearcherCoordinated and lead a survey in thirteen Caribbean countries as a part of a European Union-funded project to assess the impact of a regional integration public education program. Designed questionnaires, conducted interviews and focus groups, collated and analyzed data and prepared final report.

PwC
Apr 2011 - Oct 2011Online Market Research Survey ExecutiveAs a member of the Market Insights Team developed and maintained relationships with teams throughout the PricewaterhouseCoopers UK and global offices and external research agencies. Successfully managed projects internally and externally from inception to completion. Built online, branded surveys for internal firm survey work. Surveys were designed for comparative/competitive intelligence data for clients primarily from the financial services sector. Their areas of operation were mainly in pensions and insurance. Surveys were conducted for thought leadership purposes. Advised on appropriate research methods for projects and, where applicable, designed the online surveys requested, managed the datasets, checked data for accuracy and prepared statistics for inclusion in the final report for clients. Show less

The Association of Commonwealth Universities
Jan 2012 - Jan 2013Digital Communications OfficerResponsible for managing the redesign and redevelopment of the organization’s corporate website. Managed the conceptualization and development of a scholarships website funded by the UK Government. Created and updated content for the website. Moderated online forums developed.Developed a social media strategy for the organization and advised on use and dissemination of digital information. Introduced social media and more effective methods of communication with members globally to facilitate increased activity both on and offline.Coordinated a new speaker series on topical issues in higher education and related themes.Advised the organization on other online tools for communication with various stakeholders. Show less
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Alberta Legal Information Society (ALIS)
Apr 2013 - Oct 2017Operations management, including administrative, financial, and human resources. Fund development, program management, stakeholder engagement in the public and nonprofit sectors, marketing, and promotion. During tenure developed organization policy documents, managed strategic planning and staff re-organization, diversified revenue by obtaining funding from the provincial government, spearheaded brand awareness, and strategies that resulted in increased project website usage of over 120% . Show less Responsible for project planning, analysis, communication, resource allocation and risk mitigation for the ALIS legal information website, stakeholder relations, communication and corporate marketing initiatives. Member of the management team responsible for the development of a diversified funding strategy for the organization including the identification of additional revenue streams. Worked closely with cross-functional teams to gather requirements, document decisions, manage scope, ensure alignment with the organization strategic and business plan and engaged with stakeholders. Responsible for the development and execution of business/technical requirements, design and execution of operational processes, execution of pull-through strategies, set-up of data sharing and exchange processes, coordination of applicable legal/privacy reviews and execution of any necessary legal and cooperative agreements. Show less
Executive Director
Jun 2016 - Oct 2017Manager, Implementation and Partnerships
Jul 2014 - Jun 2016Project Manager
Apr 2013 - Jun 2014

Leduc and District Victim Services Unit
Nov 2017 - Apr 2020Executive DirectorOperations management, including human resources and financial managementReviewed and revised all organization policies and procedures, business and strategic plansDeveloped and implemented fundraising plan. Successfully developed case for increased funding from stakeholders.Improved fiscal position of the organization and increased funding from stakeholders by 15% in one year.Strengthened governance by recruiting directors for the board and developed board documentationStrengthened relationships with community stakeholders and the 6 Royal Canadian Mounted Police detachments in the Unit’s service areaEnhanced the profile of the organization in its service area and actively promoted the work of the victim services unitProvided information, referral and support to victims of crime and trauma in the organization’s service area Show less

Pacifica Housing
Apr 2020 - Feb 2022Director of Administrative Services / DivisionResponsible for the Human Resources, Information Technology, Communications and Fund Development departments. As of October 2021 responsible for the Information Technology, Communications and Fund Development departments. Provided support with governance and strategic initiatives.Ensured that a high level of administrative support services was offered to staff and stakeholders. Accountable for coordinating strategic planning processes, developing and coordinating the preparation of the operational plan, including key performance indicators and reports. Reviewed policies and procedures and developed new policies as required Show less

The Prosperity Project
May 2022 - Aug 2022Managing DirectorRemote position responsible for a geographically distributed team across Canada.Responsible for all operations of the organization, including human resources, financial management, communications, and marketingEnsured operations are compliant with all regulatory requirementsDeveloped internal policies and proceduresCoordinated the collection and analysis of research data. Managed the organization’s research initiatives

CATIE
Oct 2022 - nowDirector, Operations and Resources
Licenses & Certifications

Affiliate
Chartered Institute of MarketingJan 2012
Road to Mental Readiness Leadership Program
Mental Health Commission of CanadaApr 2018
Applied Suicide Intervention Skills Training (ASIST)
Canadian Mental Health AssociationJul 2018
Mental Health First Aid
Mental Health Commission of CanadaSept 2018- View certificate

Prosci® Certified Change Practitioner
ProsciSept 2022
Volunteer Experience
Volunteer and Member
Issued by Edmonton Folk Music Festival on Aug 2015
Associated with Marsha GuthrieVolunteer Consultant
Issued by Alberta Community Support Network on Jan 2018
Associated with Marsha GuthrieBoard Member and Program Committee Chair
Issued by Association of Fundraising Professionals (AFP) - Vancouver Island Chapter on Jun 2021
Associated with Marsha GuthrieDigital Communications Assistant
Issued by Tropical Health and Education Trust (THET) on Dec 2010
Associated with Marsha GuthrieVolunteer
Issued by Edmonton International Film Festival on Sept 2015
Associated with Marsha GuthrieHome Care Volunteer
Issued by Alberta Health Services on Jan 2017
Associated with Marsha Guthrie
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