Ela Iliesi

Experience

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  Various

  Oct 2009 - Feb 2016

  Digital Marketing Specialist

  I've helped optimise websites across various industries, from small businesses to high-revenue competitive niches, achieving substantial growth and long-term visibility. I’ve led high-impact campaigns for brands like McDonald’s and Heidi, managed online reputations for public figures, and driven strategic SEO improvements for platforms generating millions in revenue, such as Paravion.ro.I delivered consulting and hands-on SEO & CRO strategies, identifying growth opportunities and tailoring approaches to boost traffic, conversions, and user acquisition. Show less

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  MAKE IT ACADEMY

  Jan 2012 - now

  Founder and Manager

  Since its founding, MAKE IT ACADEMY / REZISTENȚA ONLINE has trained over 2,000 students locally, while an additional 2,000+ students worldwide have completed our courses on Udemy.As a Founder and Manager I organize and oversee digital marketing courses and personalized training programs. I also design and deliver courses on SEO, AI and Cybersecurity for Marketers, while my partner trainers deliver courses on Social Media & Facebook Ads, Google Ads, Google Analytics, Content Writing and Digital Marketing.We primarily train entrepreneurs, marketing managers, and other marketing leaders, helping them learn or stay up to date with how digital marketing works. Our programs equip them with the knowledge to understand what to request, how to evaluate services, and how to ensure the professionals they work with deliver measurable results.I also manage the creation, maintenance, and promotion of key educational websites, including MakeItAcademy.com, CursuriMarketingOnline.ro, and Cursuri-SEO.ro.My leadership extends to planning and executing multifaceted course promotion strategies, utilizing educational platforms, Google Ads campaigns, email marketing, and social media outreach.By collaborating with external partners, blogs, and inbound marketing channels, I ensure consistent growth and visibility for all initiatives under my management. Show less

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  Domino's

  Feb 2016 - Sept 2017

  Digital Marketing Manager

  SEO - Optimized the site on and off-page and reached the first position on Google.ro for "pizza" and other relevant phrases (a position that hold from 2017 till 2024)PPC - Started managing Google Ads campaigns in-house (monthly budget +2000€) and obtained better traffic and cost / conversion than the agency which previously handled the account ASO - Optimized apps web pages for specific search enginesCRO - Changed site features, implemented monitoring tools and created content (blogs, videos) to increase conversion rateSMM - Social Media strategies, posts and ads, for bringing more sales and followers from the used networks (Facebook, Instagram, Twitter) (+8000 new Facebook followers in 4 months)Event planning - Created event campaigns that brought traffic, subscribers and record sales (+ € 17000 in one day)Team management - Coordinated graphic designer, web developers and social media manager to achieve goals in a timely manner and in the approved budget Show less

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  London Marketing Academy

  Mar 2018 - Mar 2025

  Head of Digital

  Managed a team of certified trainers and developed bespoke strategies for high-profile clients, including BBC, General Electric, Victoria & Albert Museum as well as the UK Government.Executed and optimized PPC promotional campaigns with budgets exceeding £10,000/month.Conducted Digital Marketing courses both in London and online, ensuring up-to-date content and actionable insights for participants.Provided private consulting services to individuals and companies, driving measurable improvements in their marketing performance. Show less

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  Ringier Romania

  Jul 2018 - Oct 2019

  SEO Expert

  Brought Libertatea on the 1st position on Google for the term stiri (news), one of the top 5 most searched for keywords on Google Romania, and one of the most difficult, with KD 95 and over 1 million monthly searches.Improved SEO for Ringier's Publishing websites: Libertatea, Unica, Elle, Avantaje, Viva and so on, by training teams from all websites on identifying new content opportunities, SEO copywriting and promoting their articles (off-page SEO) for better results.

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  EJobs Romania

  Oct 2018 - Mar 2024

  Senior SEO Manager

  Increased organic traffic to over 1.5 million visitors, achieving a 40% increase in organic traffic for eJobs in 2023 vs 2022 and an additional 20% increase 2024 vs 2023, a site already holding prominent positions for key expressions. Improved technical site performance to 99%, even after a risky platform change period. Brought a +500% organic traffic increase for B2C & B2B content sites, by internal team training and creating and following optimisation guidelines for SEO and Social Media.Activities included:Planning and executing SEO strategies to help people discover great jobs, and companies to find great employees.Coordinating Content, Dev, Design, and Sales teams and other external collaborators on SEO best practices. Creating tasks and guidelines for all teams and making sure they are implemented correctly.Technical SEO - Made sure accessibility, speed, schema, search console errors and warnings, code validity and other errors don't hinder on page and off page efforts.Competitor analysis - devising strategies to outperform competitors and gain advantages. Link building and SEO PR - finding opportunities to build links that will directly influence traffic and other KPIs.A/B testing and reporting on SEO performance. Show less

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  Zenyth Pharmaceuticals

  Sept 2024 - Apr 2025

  Strategic Growth Consultant

  Doubled the organic traffic in just 3 months, and obtained a 197.82% purchase revenue increase from SEO.Designed and implemented data-driven SEO and CRO strategies, achieving significant improvements in organic rankings and user engagement.Competitor & Market Analysis: In-depth evaluations of both client and competitor websites to uncover growth and optimization opportunities.Content Strategies: Coordinating the creation of high-impact articles and studies to ensure alignment with client objectives.Market Monitoring and Opportunity Identification: Tracking marketing trends, monitor competitors, and identifying new business opportunities to drive client success.Campaign Management and Evaluation: Setting and executing comprehensive online marketing plans, managed budgets, and assessed performance to deliver measurable results across projects. Show less

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  NN

  Nov 2024 - now

  Leading NN Group’s AI visibility strategy across 6 countries and cross-channel integration through task forces with Digital & Comms leadership and collaboration with Content, PR, Brand, Social, and Product teams. Strategic SEO and digital marketing initiatives to drive organic growth and enhance NN's visibility.

  • Strategic Digital Growth & AI Visibility Consultant

    Mar 2025 - now

  • Organic Growth Specialist

    Nov 2024 - Mar 2025