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Abby Salazar

Abby Salazar

Product Merchandiser

location of Abby SalazarBrooklyn, New York, United States

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  • Timeline

  • About me

    Director, UX/UI Design

  • Education

    • University of Nevada-Las Vegas

      2001 - 2005
      Bachelor of Business Administration - BBA Business Administration and Management, General

    • CareerFoundry

      2020 - 2021
      Certified UX/UI Designer

      Completed a UX immersion project-based training program. Emphasis on user-centered design that included research, competitor data analysis, user journeys and personas, information architecture, wire-framing and prototyping, user testing and foundations of visual design.Completed a specialization course in UI for UX Designers with focus on responsive design, UI elements, visual design principles and trends.

  • Experience

    • Metropark

      May 2008 - May 2011
      Product Merchandiser

      -Created aesthetic visual solutions for product placement to market products and boost sales.- Collaborated across departments to plan and map visual displays for a cohesive and consistent experience for customers.

    • Banana Republic

      Jun 2011 - May 2013
      Visual planning & merchandising

      -Design visual plans and displays of product to market and drive sales.- Strategic planning of product placements for effective marketing and create a seamless experience for customers.-Boosted sales numbers by creating effective display solutions that made the shopping experience efficient.

    • Angels' Cup

      Jan 2014 - Apr 2020
      Co-Founder & COO

      I built a successful million-dollar coffee subscription business from scratch, achieving profitability by year 3 and selling by year 6. I continuously improved user experience through surveys, A/B testing, data and analytics, and tools like Optimizely. Collaborated with developers to address pain points and enhance features for seamless user experience on both physical and digital platforms (website and coffee-tasting app). Refined packaging design and partnerships to cut costs, boost margins by 30% and improve branding. I've built strong relationships with thousands of coffee roasters, helping them reach 1,000 new customers per week. Show less

    • TechGC

      Jan 2022 - Mar 2022
      UX/UI Designer

      I conducted generative and evaluative research, competitor analysis, and audit to identify and define opportunities for improving the current platform. I also implemented user-centered design solutions to address pain points and enhance the website's flow and aesthetics for an improved user experience."

    • Family Central

      May 2022 - now
      UX/UI Designer

      As part of the design team, I collaborated with the Creative Director and development team to re-design the mobile and web screens for the Family Central app. I ensured that all designs adhered to brand standards and were consistent with the current design system. Through my efforts, the look and feel of the mobile screens were cohesive throughout the entire app, providing a seamless user experience.

    • Elevate Digital

      May 2023 - Jul 2023
      UX/UI Designer

      I collaborated with the creative director to revamp client projects, developing streamlined designs that improved user experience. I created new e-commerce website designs to strengthen branding and marketing efforts. Additionally, I optimized existing web pages to ensure a seamless user experience.

    • The Longevity Playbook

      Jul 2023 - Oct 2023
      UX/UI Designer

    • Persona Nutrition

      Apr 2024 - now
      UX/UI Director

  • Licenses & Certifications

    • Principles of UI design

      Udemy
      Aug 2020

    • UX Design program

      CareerFoundry
      Jun 2021

    • UI for UX Designers

      CareerFoundry
      Oct 2021