Jade Abbott-Abrahams

Experience

• 

  CellSmart Technologies

  Feb 2012 - Jun 2012

  Production & Client Services Assistant

  Pitch production. I manage and contribute to pitch for clients and prospective clients as well as social media marketing

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  Cellsmart

  Jun 2012 - Dec 2012

  Production & Social Media

  I assist in Pitch work for Production and handle the Social Media accounts

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  On Trend Mall

  Apr 2013 - Oct 2013

  Social Media Freelancer

  • Sourcing Blogs to promote OnTrendMall• Take charge and update social media platforms (Facebook, Twitter)• Keep up to date with local and global fashion trends.• Research Facebook marketing • Be a brand ambassador and let people know of OnTrendMall.

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  Anna Jones Apparel

  Apr 2013 - Aug 2013

  Social Media Freelancer

  • Sourcing fashion designer brands to join AnnJonesApparel.com.• Take charge and update social media platforms (Facebook and Twitter)• Keep up to date with local and global fashion trends.• Managing the website.• Research Facebook and Twitter marketing • Be a brand ambassador and let people know of AnnaJonesApparel

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  Cape Peninsula University of Technology

  Oct 2013 - Nov 2013

  Researcher

  I was recommended by my Applied Promotions lecturer to assist as a reseacher for an internal CPUT project. I did internet research but the role comprised mostly of surveys being done over the phone to potential candidates to participate in the project.

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  Onesie South Africa

  Nov 2013 - Dec 2013

  Summer Intern

  I assist with marketing and advertising campaigns for the festive season and also contribute to content and research thereof.

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  Kalahari.com

  Jan 2014 - Mar 2015

  Web master• Back end tools user• Training category and marketing on using back end tools• Uploading content to the site• Creating and maintaining promotional content on site• Creating and updating catalogues of products on siteVisual merchandising • Creative briefs for features on site• Working closely with buyers on promotions• Cross category promotions• Visual merchandising on mobile and app channels• Reporting on promotional activities using Google AnalyticsCompetitionsDeveloped a complete competitions strategy as well as reporting thereof• Coming up with competitions for site and social media channels i.e. what prizes, how many, and for how long it will run.• Choosing and contacting winners via email and telephone• Preparing and sending off prizes• Compiling legal paperwork for competitionsE-mail Marketing• Briefing in and working with studio/design and category team to create newsletters for weekly merchandising mails• Initiate, conceptualize and execute email campaigns across various categories• Compiling reports on newsletter performance• Copy writing and proof reading of newslettersSocial Media MarketingDeveloped a complete Social Media strategy as well as reporting thereof• Assisting online team with social media campaigns across social channels• Co-ordinating social channels content calendars for Facebook, Twitter & Google +• Copywriting and Posting of content • Responding to queries• Monthly reporting using each platform's Analytics Show less

  • Marketing Assistant

    Aug 2014 - Mar 2015

  • Marketing Intern

    Jan 2014 - Jul 2014
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  Media24 (Pty) Ltd

  Apr 2015 - Mar 2018

  Marketing Co-ordinator

  -Keeping the website up to date - Updating of all brand specific marketing collateral on The SpaceStation website (WordPress) and PowerPoint on a monthly basis. Includes adding new statistics, demographics and creative from our portfolio for that month for all the sites we represent.-Procurement of promotional items/material and related merchandise - Marketing collateral / stock management, including ordering stock with suppliers and sourcing new appropriate marketing collateral for client gifting and industry events. Includes organisation of marketing store room and stock management control. -Staff and industry conference or event organisation, including quote requests, liaison with hotels/venues, guest lists, event branding, client invitations, event management, etc.-Assist with industry related public relations. Liaise with the appointed outsourced PR company for articles, press releases, opinion pieces and media coverage.-Assist with creative design jobs including briefing the creative studio for marketing collateral requirements. Working with in-house designers to update all marketing material and branding requirements of the marketing team and other adhoc design work needed.-Administrative duties: Dealing with printers and suppliers to ensure timeous delivery of marketing collateral. Management of all invoices and purchase orders for the marketing division.-Overseeing couriering of stock between offices and for events.-Manage marketing projects from beginning to end and meet deadlines.-Keeping the social media platforms up to date - Management of Social Media including Linkedin and Twitter-Preparing presentation material for meetings.-Ensure adherence to brand guidelines in everything-Monitoring various media platforms for publicity-Research as required by marketing manager Show less

• 

  Spur Corporation

  Apr 2018 - Jun 2021

  -Supporting the brand managers and larger brand teams in implementing and advising of the brands digital presence-Maintain company web pages -Monitor social media and other online platforms-Competitor and customer insights analysis through monthly reporting-Plan and implement social marketing campaigns for specific marketing goals-Working with the brand team in executing the implemented strategies for digital marketing-Able to align multiple brand strategies and ideas-Supports Brand Managers in developing & guiding creative collateral-Support, execution, and analysis of digital communications throughout the full consumer journey-Support and execute the digital aspects of through-the-line marketing campaigns to establish and maintain good branding positioning and digital communication-Improving brand recognition and reputation-In consultation with stakeholders and brand managers; execute, manage, and analyse brand digital marketing plans which focuses on product quality; positive brand perceptions and revenue growth -Liaising with external agencies and internal business departments and ensuring marketing expectations are executed-Conceptualizing Coordinating instore creative shoots for social media posts-Provide support to the marketing team and CRM team with content- and/or consumer journey-related campaign requirements-Working with digital designer and brand managers on improving and analyzing social media content and campaigns-Collaborating with the brand managers and larger brand team to develop and maintain owned platforms -Working with external agencies, brand managers on the creation of digital campaigns, including campaign management thereof & ensure correct messaging and campaigning on relevant social and online platforms-Maintaining data integrity in a timeous manner -Monitor brand reputation and consumer reactions-Ongoing analysis of digital projects and campaigns to ensure improvement thereof Show less Assist with day-to-day management of all brand digital marketing needs. Tasks include but not limited to -social media, -search marketing, -website maintenance, -email marketing, -content marketing and distribution, -video development, -influencer marketing, -copywriting, -research, -testing, -ad manipulation, -presentation development, -reporting needs and other overall coordination or administration of digital marketing needs.Able to multi task while being able work in a fast paced, challenging yet changing environment. Take initiative while working under minimal supervision. The ability to seek out information from appropriate sources with exceptional follow-through. Attention to detail. Responsibilities·Help maintain company web pages·Contribute to/update company and brand social profiles·Help develop & document procedures to manage overall efficiencies·Help plan and implement social marketing campaigns for specific marketing goals·Monitor social media and other online platforms·Keep up-to-date with best practices in writing, social media, search marketing and business/industry trends.Social Media Manager Duties and Responsibilities● Continually evolve the social media content calendar across the various social platforms● Advise on the implementation of all social media and communication campaigns● Collaborate with the Brand Manager to align strategies ● Oversee the generation of engaging, unique, and compelling text, image, and video content for social media accounts● Monitor and report results of online reviews and public commentary● Oversee the growth of an engaged community and boost brand awareness through creative marketing ideas● Keep abreast of new social media platform features● Keep up-to-date with digital technology trends Show less

  • Digital Manager

    Mar 2020 - Jun 2021

  • Digital Coordinator

    Apr 2018 - Mar 2020
• 

  Social Places

  Jul 2021 - now

  Snr Paid Media Specialist

  • Manage data and create live reports.• Executes advertising campaigns for clients, monitors and improve performance• Proficient in Facebook Business & Ads Manager, Google Ads, TripAdvisor Ads, Google Analytics, Twitter Ads Manager, Linkedin Ads Manager, Pinterest Ads Manager.• Check Budgets and optimize campaigns based on budgets• Maintain campaign budget and supply reports on finances to clients• Analyse campaigns performance and create changing strategies, based on location andaudience• Monitor and analyse site performance to provide solutions and create marketing audience profiles• Research and evaluate new technology trends and identifies new optimization opportunities• Manage content and design, and give recommendations to clients• Manage and update campaign status on Task dashboard• Report on campaigns performance and give recommendations for future campaigns or improvements• Client meetings & Status updates and assist with training or recommendations.• Create Campaigns on Google Ads, Facebook Ads Manager, Twitter Ads Manager etc• Create Google Tags and Facebook Pixels and manage events and conversions• Analysing Data to gather insights for the clients and tailor future campaigns. • Managing large budgets for once-off and monthly campaigns.• General once-off tasks.• Build relationships with our platform representative e.g., our Facebook, Google reps etc.• Google Tag Manager• Google Analytics• Conversion Tracking• Pixel Implementation• Analysing and troubleshooting (ad related) issues• App Advertising • Campaign Reporting and Insights with feedback and recommendations Show less