Jenny Rutherford

Experience

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  Foley Design Associates

  May 2003 - Nov 2005

  Graphic Designer & Marketing Assistant

  • Conceptualized and developed the firm’s brand identity, implementing it across various marketing mediums, including presentations, signage, and marketing collateral• Collaborated with architectural teams and spoke with investors to develop targeted illustrations and presentations used during marketing events which combined hands-on artwork with digital graphics• As the firm’s only designer, built internal relationships to gain a true understanding of needs and goals, delivering creative marketing solutions that consistently reflected brand standards Show less

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  Sleeping Fish Design

  Jun 2004 - Jul 2021

  Owner/Graphic Designer

  Founded and ran a design and development studio specializing in websites, print, corporate identity, marketing collateral, and signage. Delivered high-quality design services and customer-focused solutions, consulting clients across industries to turn their vision into creative solutions, including web and print design, advertising, art installations, and signage. • Led the conceptualization and development of a fresh brand identity for multiple clients, aligning it with each company’s vision and market positioning.• Directed the redesign and rebranding of the websites to enhance user experience and align with modern design trends. Increasing website traffic and improving user engagement • Collaborated on the creation of compelling advertisements for the "Moore in America" exhibit at the Atlanta Botanical Gardens, focusing on visual appeal and audience engagement. Helped drive an increase in exhibit attendance, with the exhibit receiving national recognition, including being ranked as one of the top 10 museum exhibits by TIME magazine. Show less

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  URS Corporation (Now AECOM)

  Oct 2006 - Jun 2013

  Graphics Manager

  • Established a streamlined design program that resulted in a 30% increase in the efficiency of proposal preparation and contributed to securing new TDM initiatives.• Created and implemented brand guidelines to maintain consistency in URS’ industry leadership image while fostering cost-effective vendor partnerships and optimizing the project management process.• Contributed to campaigns that resulted in over 15,000 program registrants, achieving a 25% increase in user acquisition over three years.• Created outreach materials that contributed to 42% participation from Massachusetts schools, nearly three times the national average, making the program one of the most successful in the country.• Successfully managed all seven programs, ensuring 100% on-time delivery and an overall increase in program efficiency. Show less

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  Assurant

  Sept 2014 - Oct 2021

  Manager, Graphic and Web Design

  • Supervised a team of designers, overseeing the creation of design assets for 5+ business lines, resulting in a 25% improvement in project efficiency.• Collaborated with the creative director on branding alignment initiatives and team building strategies• Directed brand management and spearheaded the development of creative assets for digital and print campaigns, driving an increase in campaign engagement across digital and print channels.• Led the comprehensive brand and design direction for Assurant Renters, overseeing web, print, digital, and tradeshow designs.• Designed and managed the creative aspects of the Assurant Client Connect Conference, including all event materials and digital assets, contributing to an increase in attendee satisfaction.• Delivered 100+ visual assets across platforms, resulting in an increased growth in customer engagement for B2B and a 20% increase in B2C conversion rates.• Utilized strong leadership and communication skills to collaborate with internal teams, clients, and vendors to ensure projects met deadlines and budget requirements.• Worked closely with production teams, copywriters, and suppliers to ensure alignment with project specifications and quality standards.• Contributed to the successful execution high-impact projects, resulting in an improvement in stakeholder satisfaction with creative work.• Designed client presentations, contributing to an increase in client retention and growth in new business partnerships.• Built strong, cost-effective relationships with vendors to ensure the delivery of high-quality materials within budget constraints.• Managed communication between teams and stakeholders, ensuring alignment on project goals and clarifying key deliverables. Show less

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  Pip and Blossom, LLC

  Oct 2022 - now

  Owner/Graphic Designer

  I help clients develop and refine their branding, guiding them from brand strategy to design, art direction, and final production. By visually structuring their messaging, I ensure it resonates with their audience and drives measurable success.