Nancy Loch

Experience

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  Nancy Loch Graphic Design & Consultation

  Jan 1999 - Apr 2008

  Owner / Principal

  Created visual identity systems, promotional campaigns, recruitment materials, book covers, books, and displays for college, community, corporate, and individual clients representing local and national audiences.Designed all announcements and promotional materials for Roger Ebert's (“Ebertfest”) film festival.Earned a regional design award for a “Plug it in, Turn it on, Get Connected” job placement package targeted to recruiters for graduates of the University of Illinois Institute of Labor and Industrial Relations.Managed all projects from start to finish.Solicited work, estimated costs, prepared competitive and sealed bids, scheduled projects, and tracked time.Subcontracted with copywriters and editors, illustrators, photographers, and other specialists.Earned a certificate in Supervision from the American Management Association.For a list of my clientele and projects, please visit nancy-loch-design.squarespace.com. Show less

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  Monmouth College

  Apr 2008 - Jul 2020

  Art Director

  Led two phases of brand evolution by (a) designing a new campus logo, brand standards manual, and collateral; then (b) applying the new look to all promotions for all campus units, including Office of the President, Academic Affairs, Admission, Athletics, Development, Financial Aid, Fine and Performing Arts, and Student Affairs. Advised others on the brand guidelines and served as visual brand manager for social media, video graphics, and licensed vendors. Assured that project solutions were reached within budget, on schedule, and according to marketing strategy and the institution’s priorities and objectives.Designed secondary brand logos to represent the college's donor groups and student-oriented initiatives.Elevated Monmouth’s sports brand through the redesign of football, basketball, and volleyball season programs and recruitment brochures for 22 varsity sports.Supervised freelance designers, photographers, and signmakers.Worked directly with the President in designing the college's Vision Statement, Strategic Plan, Board of Trustees Directory, and five theme-oriented medallions awarded to new students by the President during thel Matriculation ceremony. Contributed to Monmouth’s period of record enrollment with the redesign of the college Viewbook and supplementary recruitment materials. Supported Monmouth’s fundraising efforts through the design of annual fund and capital campaigns, groundbreaking and dedication announcements for new buildings, and a changing infographic showing U.S. states filling with the college tartan as gifts were received during the Day of Giving. Designed and co-copyedited nine issues of the Monmouth College Magazine.Promoted the named lectures series with a set of logos and standard flyer/table tent design.Redesigned, edited, and managed production of the Academic Catalog.Photographed individuals and events; color-corrected/edited photos.Please see my design portfolio at nancy-loch-design.squarespace.com Show less

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  Nancy Loch Graphic Design & Consultation

  Jun 2015 - Jul 2015

  Special Project: A Tribute to Madeline T. Dog

  Author: Chris BeuoyCreative Director and Designer: Nancy LochIllustrator: Kim ZophCreated from true stories and photographs posted on a blog by Chris Beuoy in 2009, this 28-page book is a memorial tribute to Madeline T. Dog (Maddie), a beloved beagle who learned to outsmart people and win hearts at the same time.Beginning with the first day at the dog pound--where Maddie simply expected to be chosen--and ending with a Memorial Eat-a-Thon held in her honor, this book entertains with touching and hilarious tales of a dog obsessed with food. Book designer Nancy Loch and illustrator Kim Zoph pay homage to "The New Yorker" magazine with original cover art in the style of Maira Kalman, pet portrait drawings, cartoon sketches, and select images from cartoonist Michael Maslin and the NY Cartoon Bank.For people who love people and their pets.http://www.blurb.com/b/6358508-a-tribute-to-madeline-t-dog Show less