Yana Y. Nikolova

Experience

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  Independent project

  Jan 2011 - Jun 2011

  Project Manager and Team Leader for charity event "Take My Hand"

  This project was conducted with the help of a team that I was leading. I was responsible for the event planning, advertising, promotion, and production program. I was also in charge of negotiating partners and sponsorships for the event. It was an amazing experience that started my ambition to work in the event management business.The partners for the event were: Plazza Dance Center (night club); Electric Force (dance formation); VS Dance (modern ballet group); Kristo (bulgarian rapper).The event successfully raised around 400 euros which were donated as needed supplements, instead of a cash payment. The home to which the donation was made is called "Home for children above the age of 3 with developmental disabilities DUGA". Show less

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  123Scoop

  Mar 2013 - Mar 2014

  HR, PA and Marketing Communications Trainee
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  Hogeschool Inholland

  Sept 2014 - Feb 2015

  General Manager at Newb.FM International

  Position: General Manager/Project LeaderThe Project: Managing a radio station The project included activities such as: Developing a business plan; Developing and Implementing marketing, advertising and promotion strategies; Budgeting; Radio production (jingles, promos, commercials, radio show formats and hosting); Executing radio talk-shows and radio events.Tasks: Handling communication between client and team; Team Coordination; Allocating tasks; Hosting a radio talk-show (preparing play-books and hosting); Team Leading and Management Show less

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  ASA Student Campus

  Oct 2014 - Sept 2016

  Promo Team Member for Inholland University of Applied Sciences

  Being part of the Promo Team @ Inholland University requires a diverse range of task completion, such as:- Working on Open Days and other university events- Giving presentations to prospective students- Welcoming and guiding guests through the schedule and through the facilities- Operating with the equipment (Auditorium microphones, screens, audio, speakers, etc.)- Improving customer service in order to increase number of prospective students at Inholland, The Hague- Participating in Promotional Videos for the university Show less

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  Hogeschool Inholland

  Nov 2015 - Jul 2017

  Managing the IMEM Inholland Facebook Page, as well as, all related external communication and offline promotion in order to strengthen the general marketing efforts for promoting the study and the university. Responsibilities include:Preparation Phase: - Initial Research - Project Initiation Documentation- Project Plan- Social Media Strategy Outline- Launch Event PlanningImplementation Phase:- Launch Event Execution- Creating and updating the IMEM social media strategy- Generating, posting and managing content- Track progress of the Facebook page and Evaluating current strategy- Content Management for IMEM Facebook Page- Promotion and Marketing- Social Media Analytics- Preparation of weekly Analytics Reports- Events Organisation for Internal and External Marketing- Creating visuals (posters, flyers, banners)- Photography and Photo Editing- Market Research- Trend spottinghttps://www.facebook.com/imem.inholland Show less I was asked by Maurice Kemper (team leader of IMEM) and Susanne Kooren (head of promotion) if I would be interested in doing my internship in the IMEM Department of Inholland. The opportunity seemed intriguing and I accepted. My 6 month stay as an intern included working on various projects:- The concept development of an Alumni Programme for MEM and IMEM- The collaboration between Inholland and TEDxBinnenhof- Promotional Activities such as Open Days, Trial Study days, etc.- Potential Partners Research AnalysisMore detailed explanation about the various projects can be found below under the chapter of "Projects". Show less

  • Social Media Manager

    May 2015 - Jul 2017

  • Intern Marketing and Events Management

    Nov 2015 - Apr 2016
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  Ideas from NL (former TEDxBinnenhof)

  Nov 2015 - Apr 2016

  Marketing and Event Coordinator

  Organizing the Inholland X-Talks marketing campaign and all events related to the collaboration between Inholland University of Applied Scienes and TEDxBinnenhof as part of my internship at IMEM Inholland.

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  Zoomin.TV

  Oct 2017 - Apr 2018

  Social Media Manager

  - Social Media Marketing- Facebook Watch- Facebook Advertising- Business Manager- Facebook Analytics- Facebook Watch Trainings and Presentations- Strategy- Community Management- Branding

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  DALIA MEDIA GROUP

  May 2018 - Oct 2018

  Junior Digital Marketer

  - Native Advertising - Media Buying- work with platforms like Taboola, Yahooo and Outbrain for digital paid ads- Google Analytics- Work with metrics like: CPC, CTR, PVS, RPS, CPM, website traffic, Bounce rates, etc.- Ecxel

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  5W Communications

  Nov 2018 - Jul 2020

  Social Media Marketing Executive

  For almost 2 years I had the pleasure of working with a wide variety of clients with the goal of building and enhancing their online presence. I expanded my professional expertise in social media marketing and was able to provide a 360-degree social media service for our clients.I was in charge of planning, executing and communicating all below-mentioned activities for clients such as Mercedes-Benz in Bulgaria (Silver Star Motors), the programme Smart Lady by Fibank, 101 Bar/Dinner, Sveti Lazar Hospital, Bansko Ski World Cup and more.- Social Media Marketing- Account Management- Content Creation- Social Media Marketing Strategy- Community Management- Paid ads in Facebook, Instagram, Google, LinkedIn, YouTube- Vlogging- Script Writing- Filming- Conceptualisation - Accounting- Budgeting- Negotiation- Creation and execution of Presentations and Pitch Offers- Media Planning- Live-streaming- Events Coverage on social media like Sofia Motor Show, Launches of new Mercedes-Benz car models, Winter-sports Events in Bansko - Participation in events execution like Bansko Ski season Opening and Bansko WorldCup- Concept creation, preparation and execution of social media games Show less

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  Wienerberger Bulgaria

  Jul 2020 - Jul 2021

  Digital Marketing Specialist

  The position deals with:- Social media marketing for the South Balkan Region (Facebook, Instagram, LinkedIn, YouTube management for Bulgaria, Macedonia, Albania and Kosovo)- Website maintenance for the South Balkan Region in terms of content, UX, UI, product catalogue, etc. (Bulgaria, Macedonia and Albania websites through Adobre Experience platform)- E-mail marketing using SAP Marketing Cloud system- Media relations (keeping close contact with media relations for approval process of PR publications)Platforms I have worked with in this position:- Facebook business manager- Facebook Creative studio- LinkedIn Ads and Page management- Google Ads- Google Analytics- Microsoft office- Adobe Experience- SAP Marketing Cloud- PRIMA- Hybris Commerce Cloud- Jira- Confluence- Hootsuite- BufferCompetencies used and developed:- Social Media Marketing- Project Management- Internal and External Communication- PR- Technical competencies- In-depth knowledge in the building and architectural industry- Marketing and Sales Show less

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  Yynikolova

  Aug 2021 - now

  Owner

  Social media marketing - global services. Digital marketing consultations worldwide.

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  Social Media Do It All

  Jul 2022 - now

  Owner

  Everything you need for a smooth Social Media Marketing Execution. From a Digital Marketing Expert with love 💕 Your one-stop online shop for social media marketing templates, planners, guides and more...'Social Media Do It All' is my treasure trove, where I spill the beans on years of wisdom through jaw-dropping templates, game-changing planners, and guides that are your shortcut to saving precious hours of work. 🎨✨