Chirantha De Zoysa

Experience

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  Dialog Axiata PLC

  Oct 2007 - Apr 2012

  As Chief Manager, my responsibilities include working with the Product Development team in maintaining and growing the existing product portfolio while developing new ideas for new products or extensions for existing products, based on ideas generated by either the technical team through new technology or the sales team through a market need. I report directly to the Chief Operating Officer of Fixed Telecommunication Services and Television Services and my unit comprises of 5 members. I facilitate idea screening in terms of technical feasibility, profitability etc. As a follow up to the development itself, I drive the product through technical readiness, system readiness, marketing readiness, to sales readiness and finally launch the product. Post launch analysis and modifying the end product to suit the market and company needs is also part of my portfolio.As per the above portfolio, specific responsibilities include; Sales & Marketing - Idea generation, market requirement identification, market price identification. Drive the brands and marketing campaigns and implement sales plans. Technical - Technical feasibility, Proto type design, process design, installation and maintenance related to product and service and designing.Corporate Planning - Business evaluation, pricing & related authority approval. Process design related to product and service delivery. Revenue Assurance - System preparation to incorporate new product & service to register customer for billing purposes.Product Launch Assurance - Certifying and ensuring the product is ready to go to Market & carrying out the necessary product and system training to educate ECM & CS. Show less As Senior Manager, I held responsibilities for marketing communications, group promotions, events, sponsorships, sports marketing, merchandising and publication services for the largest telecommunications company in Sri Lanka, which is also an op co of the Axiata Group, Malaysia. This position reports directly to the Chief Marketing Officer and CEO of the company. I was responsible for a unit of 45 members with an annual budget exceeding 300 million as well as relationships with a broad range of strategic business partners, suppliers and internal clients.In addition, my scope of responsibility expanded during 2009 to include Marketing functions and planning of marcom activity for Dialog Broadband Networks (Pvt) Ltd., and Dialog Television (Pvt) Ltd., two fully owned subsidiaries of Dialog Telekom PLC. Specific responsibilities included: Strategy – development and implementation of strategies across higher management, different business units and my own team for the maximization of marketing value.  Planning – Liaising with higher management to produce corporate marketing plans while monitoring competitor activity and implementing plans with internal and external resources. Marketing Communications – developing marketing communication material using both internal and external agency resources, guiding them to develop material in accordance with brand objectives.  Supply Chain Management – the development, maintenance and monitoring of all suppliers and service providers for a broad range of marketing activities.  Sponsorships – the selection, cultivation and monitoring of one of the largest portfolios of events in Sri Lanka, including the largest sports sponsorship program.  Event Management – planning and executing most major event for the group.  Internal Coordination – building, maintaining and growing relationships with internal clients and suppliers. Show less

  • Chief Manager - Product Management Fixed Telecommunications & Television Services

    May 2010 - Apr 2012

  • Senior Manager Group Marketing Promotions & Sports Marketing

    Oct 2007 - May 2010
• 

  Dialog Axiata PLC

  Apr 2014 - Aug 2016

  Head of Business - Television Services
• 

  Dialog Axiata PLC

  Apr 2018 - now

  • Vice President / Head of Home and Broadband Business

    Mar 2023 - now

  • Vice President / Head of Media and Contnet Business

    Jan 2022 - Feb 2023

  • Senior General Manger / Head of Business - Pay Television

    Apr 2018 - Dec 2021