Sriram Balasubramanian

Experience

• 

  Cisco

  Nov 2008 - Dec 2010

  GDCP C3 database migration from San Jose to RCDN - Business Analyst for creating the C3 Disaster Recovery (DR) gap analysis document which was crucial to Cisco’s critical C3 business transactions.Supervise all the aspects of disaster recovery process and verify its smooth functioningStudy the different business projects and systems and predict the level and nature of probable riskCoordinate activities with data and systems security analyst to ensure safe maintenance upkeep of organizational data, systems, departments, projects etc.Perform the necessary evaluations, analysis and calculations to predict the uncertainties in execution of business functions.Prepare a comprehensive plan considering DR plans of all departments. Show less Year End sales and product support for the CISCO Sales and Production Team - Identify the critical issues and coordinate with the proper teams to facilitate quick issue resolution. Responsibilities:• Requirements gathering, data analysis and acquisition efforts• Acted as a liaison with business executives to gather all relevant details about issues and found optimal solution to resolve them. • Developed and updated Wiki updates and developed RSS Feeds.• Functional mockups/wireframes using Visio• Worked with cross functional EB2B teams to understand their issues and come up with right strategy to resolve it quickly• Worked with the sales and reporting team to solve their key issues during YE period.• Worked with Channels, Sales and Partners teams to resolve their issues.• Worked with SA/IB team and identified their downstream and upstream applications issues and helped them resolved them.• Analyzed business requirements and created functional specifications• Developed and implemented a Change Control Process• Developing defect metrics and Status Reports.• Involved in reviewing and verifying the defects.• Conduct effective meetings related to defects• Preparation of the daily status reports• Diagramming data flows and business processes.• Part of the team responsible for the analysis, design and implementation of the business solution Show less Cisco Services – Business/Functional Analyst tasked with gathering user requirements, prepare MD050 functional documents and review the BRD, and guide the technical team with the development activity. Responsibilities• Developed functional changes to the existing Oracle Applications (E-Business Suite) R12 system and its related custom sub-systems (including a custom licensing customer portal). Executing the full project life cycle: requirements gathering, design, configuration changes, technical specifications, generating test scripts, documentation and training.• Worked on Service Agreement /Install Base configuration.• Wrote PL/SQL scripts to access service contracts and install base databases for testing and performance purposes.• Developed test scripts for the C3 New Database evolution project during GO-Live.• Wrote PL/SQL scripts to pull data from CIBER(legacy database for SMS3 tool and C3 database for CSCC tool.• Created wireframes using MS Visio• Created an IT information checklist including specifications, mock up and steps to reproduce.• Provide support and in some cases the primary contact for customers and developers for requirements throughout the development cycle.• Wrote the Functional Document for CSCC and later part of SMS3 tool (for quoting applications).• Wrote the documentation for B2B team to adhere to the functional change of Cisco’s customized tool Show less

  • Disaster recovery analyst/Business Analyst

    Apr 2010 - Dec 2010

  • Lead Release Analyst

    Jul 2009 - Apr 2010

  • IT Functional Analyst

    Nov 2008 - Jun 2009
• 

  Cisco

  Jun 2011 - Jun 2024

  • Developed a SaaS-based retail e-commerce site, for Direct customers(B2C) through both web and mobile platforms. This included building the customer experience journey management from the home page to product marketing pages, product listing pages, pricing, promotions, discounting, support cart, and check which on-boarded over 1500 new accounts within the first year of release• Devised a comprehensive plan to analyze social media platforms that led to a 30% increase in customer engagement for Cisco products.• Worked with omnichannel to devise tier-based loyalty programs for customers. Developed Innovation fund (rewards program) for premier customers.• Used the Zuora Consumption Metered Billing for determining the real-time license consumption for MSPs• Built Payment optimization workflows improving user experience and also optimized the check workflow• Built an AI Chatbot using AI/ML technology on the backend, for users to reach support for any queries related to product through Webex chat. Also enabled chatbot in new e-commerce platform for product specific features or buying related queries.• Worked on enabling multiple payment methods like credit cards, ACH, and Capital finance model• Implemented project management methodologies such as Scrum and Agile to ensure timely delivery and successful completion of projects. Used JIRA tool for user story tracking Show less • Championed a user-centric design philosophy, which led to the redesign of the user interface for retail e-commerce stores and improved customer retention rates by 25%.• Developed an enterprise agreement (EA) buying program SaaS product strategy that includes introducing new portfolios for users (bundle ATOs and stack product) using Quote to Cash order flow (including Order management flow), resulting in a 20% increase in new customer acquisition within the first two quarters.• Define product requirements and prioritize feature development, resulting in a 20% increase in product adoption and a 10% increase in revenue.• Built a Chatbot for Partners/Customers in Webex chat to answer queries related to SFDC tools like opportunities, marketing campaigns, and questions to product buying on the E-commerce platform • Performed market competitive analysis and devised product strategy.• Used Gartner report and various sources to perform a competitive analysis of the market for pricing, features, and USP of competitor products. Based on that created a product strategy• Leveraged a combination of agile and traditional methods to resolve product and project conflicts, helping to reduce associated costs by 30%.• Used JIRA Cloud and JIRA Align to track user stories, bugs, and testing Show less • Initiated a global product expansion strategy that resulted in successful market entry into Asia, boosting regional sales by over 50% within two years.• Coordinated with the engineering team to optimize data usage in our products, reducing operational costs by 30% while maintaining performance efficiency.• Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.• Implemented a customer feedback loop that informed product iterations, leading to a 40% increase in user satisfaction scores.• Managed the successful transition of our flagship product to a cloud-based infrastructure, resulting in a 50% reduction in operating costs.• Established project frameworks with clear objectives, deliverables, and timelines to drive successful IT project delivery.• Analyzed consumer feedback to guide the evolution of product features, resulting in a 10% increase in market share.• Implemented risk management strategies to address and mitigate potential risks and issues related to external partners and suppliers.• Collaborated with stakeholders to monitor performance and progress of IT projects, resulting in 10% improvement in organizational KPIs and goals.Business Process Optimization:• Worked on developing processes to utilize and enhance existing subscription billing models, improving sales compensation through system enhancements.• Provided training to internal and external stakeholders, including live presentations and webinars, to ensure familiarity with system changes and enhancements. Show less

  • Senior Product Manager

    Apr 2020 - Jun 2024

  • Product manager/ Sr.Business Analayst

    Dec 2017 - Apr 2020

  • Sr, Business Analyst

    Jun 2011 - Dec 2017
• 

  EBay

  Oct 2024 - now

  Senior Product Manager

  • Worked on creating requirements and developing features for the indirect tax initiative at eBay Inc.• Worked on developing business use cases to allow eBay to collect and remit (CnR) of taxes to the government on behalf of the seller.• Worked on resolving issue VAT tax issues across EU countries that led to buyer and eBay compliance issues. Reduced the tax violations by 15% in one quarter• Partnered with UX, analytics, and business stakeholders to design and deliver intuitive and engaging user experiences that drive customer satisfaction.• Developed comprehensive business proposals to advocate for product initiatives, effectively rallying support from stakeholders.• Regularly presented product updates and progress reports to leadership, ensuring transparency and alignment with business objectives.• Deep understanding of customer needs and preferences to drive e-commerce initiatives that enhance user engagement and satisfaction. Show less