Sonia Kapoor

Experience

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  Digital Web Solutions

  Aug 2010 - Jan 2012

  Search Engine Optimization Executive

  ♦ Business analysis understanding, industry analysis, competitor analysis etc. ♦ Service analysis, industry analysis for services, competitor analysis for services etc.♦ Products analysis, category analysis for products, industry analysis for products etc.♦ Keywords research basics, root keywords basics, phrase keywords understanding etc. ♦ Keywords planning according to users and spiders, keywords selections etc.♦ On-page optimization skills, off-page optimization fundamentals etc.♦ Webmaster tools understanding, fundamentals of analytics tools etc.♦ Search engine optimization setup, updates, strategies, planning etc.♦ Social Media Marketing campaign management, planning, analyzing etc.♦ Digital marketing campaign strategies, planning, monitoring, reporting etc. Show less

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  Contentaxis

  Jan 2012 - Aug 2012

  Social Media Marketing Specialist

  Making Social media promotion of newly made or existing websites. Creating brand promotion & increasing social visibility on various social media channels. Inforgraphic submission: Submission of all type of image marketing site like infographick.com, visual.ly, coolinfographic.com, omginfographic.com Video Submission: submission by using all leading video promotion site like YouTube, Vimeo, Daily Motion etc. Manage Website through WordPress.

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  Farma Glow

  May 2014 - Sept 2014

  Digital Marketing Specialist

  • Perform SEO Off-Page and On-Page Activities • Manage Content of All Writers including assigning, proof-reading and uploading on website.• Write meta descriptions and short blogs for websites.• Perform Keyword Research too.• Update Post on all social networking sites with creation of creatives (images & videos)

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  Webart Solutions

  Oct 2014 - Jul 2016

  Digital Marketing Team Lead

  • Manage Content of All Writers including assigning, proof-reading and uploading on website.• Review performance data that includes sales, activity reports and spreadsheets of team, to monitor and measure departmental productivity, goal achievement, and overall effectiveness.• Prepares periodic reports for management, as necessary or requested, to track strategic goal accomplishment.• Communicate regularly with other managers, the director, vice president, president, and other designated contacts within the organization.• Perform other duties and responsibilities, as assigned like, SEO strategy, SMO strategy for websites.• Work with Human Resources staff to recruit, interview, select, hire, and employ an appropriate number of employees. Show less

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  Xeliumtech Solutions

  Jan 2016 - May 2019

  Sr. Digital Marketing Executive

  • Recruited to revitalize a lagging web presence for business unit experiencing a downward traffic trend. Reported to CEO, MD and worked closely with VP and business leaders to plan and execute a digital marketing strategy. Accountable for SEO and PPC, Website management, social media, content marketing and web analytics etc.• Successfully build proposals for various clients with complete review and analysis reports.• Create and maintain online listings across e-commerce platforms.• Devise and execute content strategy using company’s blog to raise brand awareness and creating calendar to ensure communications are always aligned.• Formulate the strategies used to drive web traffic to company website and implement those strategies across web and social media channels.• Conduct research of user experiences and make any necessary changes required to marketing strategy based on results given in studies.• Review and evaluate new technologies and techniques with the goal of possible implementation of them within new marketing strategy.• Ensure that the brand message is consistent.• Edit and Videos and photos through various editing software such as Adobe.• Utilize various forms of marketing strategy to attract traffic to website through SEO. Show less

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  RCareerGuide2018

  May 2019 - Oct 2019

  Assistant Manager

  • Manage the content that the business posts to social media.• Develop strategies that drive customers to the website.• Improve the website’s design, UX, traffic, and content.• Maintain consistent brand messaging throughout all platforms.• Keep up to date on the latest social media trends.• Identify long term trends in data and provide oversight and direction to the employees in the operating unit in accordance with the organization's policies and procedures.• Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities.• Empower employees to take responsibility for their jobs and goals. Delegate responsibility and expect accountability and regular feedback.• Work with Human Resources staff to recruit, interview, select, hire, and employ an appropriate number of employees.• Maintain transparent communication. Appropriately communicate organization information through department meetings, one-on-one meetings, and appropriate email, IM (Instant Messaging), and regular interpersonal communication. Show less

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  Imperial Apartments

  Oct 2019 - Nov 2021

  Digital Marketing Manager

  • Worked on Google Analytics, Search Console, Keyword Planner, SEO Moz, All in One, Yoast, Ahref, Google Adwords, Canva, Grammerly etc. tools.• Research SEO keywords to use throughout the company’s website and marketing materials. • Write compelling and high-quality website content including blog posts and page descriptions.• Update content and website links for maximum optimization and search engine rankings.• Develop optimized strategies that increase the company’s search engine results rankings.• Monitor daily performance metrics to understand SEO strategy performance.• Checking customer satisfaction & solving issues to ensure repeat business.• Understanding the client requirements & then customizing the product services as per their needs.• Conduct regular market surveys & competitor research.• Manage all SEO and SMO for the in-house website.• Familiar with WordPress, Wix, BlogSpot and other content management systems. Show less

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  Ipsaa

  Jun 2023 - now

  Digital Marketing Specialist

  • Integrated Marketing, I drive planning, budgeting, implementing, and monitoring our digital marketing campaigns across all digital channels, networks, and agencies. This role helps to scale execution, transform business processes, improve marketing effectiveness, and drive conversion through the funnel.• Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.• Work with third-party agencies/companies for marketing campaigns.• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.• Social Calendar planning, working with graphic designers• Social media marketing Creating, managing, and growing the company’s presence through blogs, Facebook, and other strategically relevant online social properties.• Working knowledge of MS Excel and PowerPoint• Work with different departments to generate new ideas and strategies.• Create effective and eye-catching material for marketing campaigns.• Find new marketing channels to reach the user and help in the development and testing of the channel.• Create content for social media posts, blogs, creatives and websites.• Handle CRM Reporting - Create Daily, Weekly, and Monthly Leads Reports for reviews and analyzing the effectiveness of marketing campaigns and sales team.Brands:- IPSAA Preschool & Day-care, IPSAA Global School. Show less