Osisiye Tafa

Experience

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  Dele Momodu Presidential Campaign Organization

  Feb 2010 - Jun 2010

  Research Assistant

  Working in an ancillary position (Personal Assistant) to the National Campaign Manager.Draft, review and edit of speech and presentations.General campaign duties.Hospitality for party stalwarts.Representation of the Campaign Team in debates, meetings and functions.

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  Sterling Homes

  Jun 2011 - Nov 2011

  Corporate Communications

  Ideation and deployment of traditional and online marketing campaigns.Draft, Edit and Review of letters, corporate profile and company presentation.Creation of company internal and external communication materials.

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  Terragon Group

  Jan 2012 - Jul 2013

  Content Specialist

  • Launched MTN Pulse Mobile Community, enhancing user engagement by 25% and recruitment by 30% through targeted marketing and community-building activities.• Achieved a N20 Million monthly target with new VAS services on the Etisalat platform, boosting revenue by 20% and expanding service offerings through successful launches.

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  Samsung Electronics West Africa

  Jul 2013 - Jul 2014

  Content and Applications Specialist

  • Implemented local marketing initiatives with product managers and service partners, increasing brand engagement by 30% and driving sales through tailored strategies and market penetration.• Launched and achieved marketing targets for GALAXY Note 3 and S5, boosting product visibility by 40% and sales by 35% through strategic marketing campaigns.• Conducted feasibility studies and launched Samsung Experience Centres in new markets, expanding brand presence and providing customers with enhanced product experiences in Ibadan and Akure. Show less

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  Access Bank Plc

  Jul 2014 - Apr 2016

  Articulate the Bank’s vision and create a digital architecture for the Bank to achieve its digital vision and value propositions. Definition of the target digital business model, rapid process re-design and iterative digitization of the Bank’s key processes.Develop the Business Plan for Digital and establish alliances to achieve thisBuild capabilities and deploy required technology for the Bank to lead in the Digital business across the industry.Create Omni-channel banking experience focused on providing a seamless customer experience that delivers focused advice, products and service. Manage all Digital initiatives, track progress against agreed milestones and provide periodic reports.Migration of branch transactions to digital channels.Create a digital architecture for Access Bank to achieve its digital vision and value propositions. Show less • Ideated and implemented the ‘Take Tomorrow’ campaign, working with influencers and airing on CNN, enhancing the brand’s legacy and global visibility by 50% through a high-impact marketing initiative.• Ideated and launched Accelerate TV, expanding the bank’s digital presence and increasing content engagement by 30% with new and diverse content channels.• Contributed to the Digital Banking Unit, launching initiatives like the *901# USSD platform, PayWithCapture App, and African FinTech Foundry, advancing the bank’s digital capabilities and innovation. Show less

  • Digital Banking Analyst

    Apr 2015 - Apr 2016

  • Corporate Communications Unit

    Jul 2014 - Oct 2015
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  VFD Group

  Jul 2016 - Apr 2018

  Branding and Communications Manager

  • Managed the campaign for the Group’s 300 Million Naira Bond, achieving a 175% subscription rate and raising 525 Million Naira, significantly surpassing fundraising goals.• Launched new brands with collateral design and production, enhancing market entry and achieving a 50%increase in brand visibility for Anchoria Asset Management and Germaine Auto Centre.• Executed a recruitment campaign featuring staff as brand ambassadors, generating 35 million impressions,trending the hashtag #VFDGroupEMTP, and receiving 7,000 applications.• Managed social media and press for key executives, increasing their visibility and engagement, through strategic content and media outreach efforts. Show less

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  Sterling Bank Plc

  Sept 2019 - Nov 2023

  Digital Marketing Officer, Human Capital & Strategy Business Partner

  • Designed and executed a comprehensive digital marketing strategy, increasing brand visibility by 40% and online engagement by 35% through targeted initiatives and innovative marketing tactics.• Developed and implemented revenue-generating online marketing initiatives, boosting company profitability by 25% and increasing conversion rates by 30% through advanced tools and strategic audience targeting.• Managed the annual digital marketing budget of $500,000, optimizing spending across channels to achieve a notable increase in ROI and effective resource allocation for strategic objectives.• Analyzed and measured the effectiveness of digital campaigns, applying insights to refine strategies and improve future initiatives, resulting in increased campaign efficiency and higher engagement rates. Show less

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  Imaginarium HQ

  Nov 2023 - now

  Executive Director

  • Introduced and expanded business lines including animation, recording studio, and digital agency, resulting in a 50% increase in service diversity and a 30% rise in market share.• Secured USD1 million in external funding for The Passport of Mallam Ilia Project, advancing project development and achieving a 40% increase in financial resources and project scope.• Strategized and launched new ventures by conducting market research, crafting detailed business plans, and overseeing execution, achieving a 40% expansion in service offerings and greater business opportunities.• Manage budget operations by monitoring financial transactions, enforcing controls, and ensuring adherence to plans, which optimizes resource allocation and leads to a reduction in operational expenses.• Cultivate public relations through proactive media engagement and strategic communication, building strong relationships with stakeholders, enhancing Imaginarium’s public image, and expanding market reach. Show less