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Alysen Chapman

Alysen Chapman

Project Manager Intern

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location of Alysen ChapmanGreater Ottawa Metropolitan Area

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  • Timeline

  • About me

    Marketing Manager @ TD | Loyalty Partnerships

  • Education

    • Algonquin College of Applied Arts and Technology

      2009 - 2012
      Advanced Diploma Advertising & Marketing Communications Management

      Media Literacy, Advertising Layout, Adverting (I,II,III), Creative Thinking & Problem Solving, Communications (I,II,III), Persuasion, Media Planning (I,II,III), Writing For Print, Writing for Radio, Writing for Television, Media Sales, Print Production Theory, Integrated Marketing Communications (I,II,III)

    • Carleton University

      2007 - 2009
      Psychology

      Financial Accounting, Programming, Biological Foundations of Behaviour, Research Methodologies in Psychology, Statistics in Psychology, Intro to Psychology (I,II), Intro to Economics, Calculus

    • Carleton University

      2007 - 2009
      Business/Commerce, General

  • Experience

    • Fancy Boys

      Mar 2012 - May 2012
      Project Manager Intern

    • The Bytown Group

      May 2012 - Jun 2014
      Account Manager

      Account Manager responsible for client management and creative development for several high-level clients in the Government, Non-Profit, and For-Profit sectors, ensuring all strategies and objectives are being met and brand standards are being maintained.

    • TD

      Jul 2014 - now

      Responsible for developing and executing content and creative strategies to scale brand awareness, build engagement and drive sales. Drove the transformation our public facing digital properties with customer-centric stories that supported the Brand from an omni-channel perspective.

      • Marketing Manager, Loyalty and Partnership

        Dec 2020 - now

      • Manager, Acquisition Marketing

        Sept 2019 - Dec 2020

      • Associate Manager, Account Management Marketing

        Feb 2017 - Sept 2019

      • Associate Manager, Digital Content Marketing

        Jul 2014 - Feb 2017

  • Licenses & Certifications

    • DMIQ Deepening Customer Relationships

      Deloitte
      Sept 2019

    • DMIQ Bootcamp

      Deloitte
      Oct 2019