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Anasua Mitra

Anasua Mitra

Project Officer

Followers of Anasua Mitra4000 followers
location of Anasua MitraBangalore Urban district, India

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  • Timeline

  • Skills

    Market research
    Brand management
    Marketing communications
    Integrated marketing
    Crm
    Business development
    Marketing
    Direct marketing
    Team management
    Management
    Competitive analysis
    Media planning
    Event management
    Marketing strategy
    Strategy
    Lead generation
    Negotiation
    Corporate communications
    Advertising
    Marketing management
    Sales
    New business development
    Below the line advertising
    Strategic planning
    Digital marketing
    Product launch
    Online marketing
    Sem
    Training
    Mobile marketing
    Market analysis
    Social media marketing
    Key account management
    Sales operations
    Brand development
    Product marketing
    B2b
    Market planning
    B2b marketing
    Online advertising
    Sales presentations
    Trade shows
    Corporate branding
    Email marketing
    Brand awareness
    Positioning
    Selling
    Relationship marketing
    Marketing research

  • About me

    Over 12 years of experience in end to end brand strategy, planning, budgeting and implementation for B2C & B2B markets. An Environment enthusiast with a panache for writing,currently involved in creating a brand out of hollow bricks. In the past, worked for brands like Oracle, Titan , MTR, British Petroleum. Extensive experience in Brand Management, Content Development & Digital marketing.

  • Education

    • MICA | The School of Ideas

      2020 - 2020
      Post Graduate Certification in Digital Marketing and Communications Specialization in Social Media and Content Marketing

    • Gokhale Memorial Girls' College, Calcutta

      2001 - 2004
      Bachelors of Science Majored in Advertising,Sales Promotion and Sales Management, Minored in Psychology and Economics

      B.Sc in Advertising, Sales Promotion and Sales Management under Calcutta University

    • Birla High School for Girls, Calcutta

      2000 - 2001
      CBSE, HS Arts

      Activities and Societies: Director of Social Service Unit Higher secondary

    • Hartley's High School

      1995 - 1999
      Secondary General

      Secondary

    • IILM

      2005 - 2007
      Post Graduate Diploma in Business Management Marketing

      Post Graduate Diploma in Business Management

  • Experience

    • Market Forces

      Apr 2004 - Aug 2004
      Project Officer

    • HT Media Group

      May 2006 - Jul 2006
      Management Trainee (Market Research)

    • Oracle

      Apr 2007 - Dec 2007
      Business Development Consultant (Corporate Sales)

    • Ogilvy

      Jan 2008 - Feb 2009
      Account Executive

    • Wienerberger India Private Limited

      Mar 2009 - Sept 2010
      Asst. Manager, Marketing and Branding

    • Vestian

      Oct 2010 - Feb 2013
      Manager, Corporate Communications

    • Wienerberger India Private Limited

      Mar 2013 - Jul 2019
      Manager - Marketing

    • Halma plc

      Jul 2019 - Jan 2021
      Communications Manager

    • Comezzo

      Feb 2021 - Aug 2021
      Co-Founder & VP Projects

    • Self-employed

      Sept 2021 - Dec 2022
      Independent Consultant

    • EY

      Jan 2023 - now

      • Assistant Director - Brand, Market & Communications

        May 2023 - now

      • Consultant - Brand, Market & Communications

        Jan 2023 - May 2023

  • Licenses & Certifications

    • Post Graduate Certification in Digital Marketing & Communication

      MICA | The School of Ideas
      Sept 2020
      View certificate certificate

    • CMO Foundations: Measuring Marketing Effectiveness (ROI)

      LinkedIn
      Sept 2020
      View certificate certificate

    • Content Marketing: ROI

      LinkedIn
      Sept 2020
      View certificate certificate

    • Creating an Editorial Calendar

      LinkedIn
      Sept 2020
      View certificate certificate

    • B2B Marketing on LinkedIn

      LinkedIn
      Sept 2020
      View certificate certificate

    • Content Marketing: Staying Relevant

      LinkedIn
      Sept 2020
      View certificate certificate

    • Certificate of Completion - Consumer Behavior

      Udemy
      Sept 2020

  • Volunteer Experience

    • Volunteer

      Issued by Mother Teresa Shelter on Jan 2000
      Mother Teresa ShelterAssociated with Anasua Mitra

    • Director

      Issued by Social Service Unit @ Birla High on Jan 2000
      Social Service Unit @ Birla HighAssociated with Anasua Mitra