Pooja Darolia

Experience

• 

  MAA (a division of Star India Private Limited)

  Nov 2007 - Feb 2011

  o Strategy and Operations for an upcoming Kids channel- Maa Junior Market Research to design a Channel strategy Preparation of an FPC Selection and Coordination of syndicated content Team Creation, Selection and Management for indigenous content Programming and scheduling Operations for the channel -Talent scouting and research for an upcoming Music and lifestyle channel- Maa Music-Conceptualizing and executing lifestyle shows like, What’s Cookin’?, and an interactive live show, Love Junction.-FPC Planning

  • Assistant Manager, Programming, Maa Junior

    Apr 2010 - Feb 2011

  • Jr Executive, Programming

    Nov 2007 - Apr 2010
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  Zee Entertainment Enterprises Limited

  Oct 2013 - Jun 2018

  Social Media Consultant with Zee Telugu

  Social Media: Zee TeluguManaging and developing the digital presence of a leading Telugu Tv Channel, Zee Telugu. Key Contribution:1. Page Likes on Facebook grew from 2,00,000 to 1.9 million over 4 years.2. Introduced Videos on the page relevant to trending topics and Channel Positioning.3. Continued engagement on the page with viewers after identifying relevant content.4. Twitter and Facebook Trends during Srimanthu Movie Premeire on the Channel5. Started and Grew other Social Media handles6. Helped the channel to become the leading Social Media handle in Telugu speaking states. Show less

• 

  MAA (a division of Star India Private Limited)

  Nov 2018 - now

  Video Marketing Consultant

  Key Achievements: 1. Generated over 50 million views across Facebook, Youtube and Instagram.2. Improved Social Media Engagement by 33%Video Content Marketing:1.Identifying Social Media trends and aligning it with Television shows and characters, to create Highly engaging Video content.2. Planning and Executing New channel properties for social media. 3. Driving innovation in Social Media Content.4. Planning and executing Social Media Calendar for planned engagement.Management: 1. Coordinating with various teams involved in the Video Creation.2. Aligning with Brand Objectives.3. Delivering Consumer Centric results. Show less