Luis Alfredo Lara Narváez

Experience

• 

  UNACEM

  Oct 2015 - Sept 2016

  Commercial Administration

  Responsible for the correct planning and control of the advertising budget for the "PROGRESOL" hardware store network, activation of cement brands and the hardware store loyalty plan, achieving a 25% reduction in advertising costs in the traditional channel through the negotiation of advertising material prices with suppliers.

• 

  Lab Nutrition

  Mar 2018 - Sept 2019

  Store Manager

  I was responsible for ensuring the proper administration of the assigned retail stores and their respective operating expenses to carry out commercial activities and manage a team of 2 promoters of nutritional supplements and superfoods.In addition, I was responsible for the planning of commercial strategies for the store and the analysis of critical indicators achieving the correct administration of stock and sales increase in 3 important stores in Lima.

• 

  LG Electronics

  Jan 2020 - Apr 2020

  Sales Trainer

  I was responsible for the management and training of a team of 20 white line promoters across the country from key accounts of the modern channel: OECHSLE, METRO and MAESTRO.With the objective of improving commercial indicators by promoter, key account and product category, I was responsible for planning the weekly training program and monitoring performance through roleplays in random visits and virtual exams.

• 

  Grupo Dansa

  Mar 2021 - Aug 2022

  I had the confidence to manage the authorized distributor of the companies UNACEM and SIDERPERU and lead a multidisciplinary team of 12 people to solve administrative and commercial problems of the company.During my management, I achieved a 57% increase in bagged cement sales (2021 vs. 2020) and a 21% increase in construction steel sales (2021 vs. 2020). I led the compliance of the Annual Occupational Safety and Health Plan 2021 to achieve the following certification Civil Defense Building Safety Inspection.

  • Head of Commercial

    Nov 2020 - Aug 2022

  • Head of Occupational Health and Safety

    Mar 2021 - Feb 2022
• 

  Teltonika

  Mar 2024 - now

  I am responsible for developing business with companies in the region of Peru and Ecuador dedicated to tracking vehicles, assets and people through GPS equipment, to achieve business growth and operational efficiency. In addition, I make direct contact with key customers to forecast sales for the next 12 months and thus, define and execute commercial strategies and define and execute commercial strategies and achieve sales objectives. I managed to close commercial agreements for a total value of 50,000 euros with key customers of the company and new customers in the region of Peru and Ecuador, boosting the efficiency of their fleet management with our GPS devices, accessories and telematics solutions.

  • Regional Sales Manager, Telematics (Start-up)

    Jan 2025 - now

  • Regional Sales Executive, Telematics

    Mar 2024 - Dec 2024