Ipek Isler

Experience

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  Tide 96.0 / Radio Transglobal

  Jun 2008 - Aug 2008

  Summer Intern
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  TRT

  Jan 2009 - Jan 2010

  News Writer | Intern

  My interviews in this process;Ali Kırca - News Presenter Doğan Hızlan - JournalistCan Dündar - Journalist Feryal Pere - News ReporterÇınar Oskay - Journalist Vahap Munyar - JournalistErtuğrul Özkök - Journalist

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  Doğan Medya A.Ş.

  Jul 2011 - Sept 2011

  Intern

  Monthly Content Research & Content Creation of Atlas Magazine

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  ArnoBrasco

  Mar 2014 - Jan 2015

  Junior Copywriter and Social Media Manager (Internship)

  Project Based Campaigns - Preparing and executing creative ideas & concepts for online ad campaigns. - Measuring the impact of whole project and analyze review report on effectiveness of campaigns.Social Media Management - Developing and implementing comprehensive social media strategies. - Leading and executing online communities, capture and engage new audiences. - Creation of concepts for social media campaigns. - Measuring KPI’s and optimizing or developing new content strategy. Show less

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  Rafineri

  May 2015 - Jun 2016

  Social Media Marketing Specialist

  Created and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationContinuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCreated social media plans centered around relevant current events, product launches and ecommerce opportunity and engagementCreated regular reports on the effectiveness of social media campaigns, constantly fine-tuning the strategy in order to hit KPI goals Show less

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  Wanda Digital

  Jun 2016 - Aug 2017

  Unilever I Social Media & Influencer Marketing Specialist

  Created social media, content strategies, digital media and plans for each brandPrepared monthly trend reports, competitive reviews and risk management documentsWorked with brand's global teams to set strategy for global market place and implement social and digital strategies for markets, providing feedback and reviewing performance Directed the collection, curation and integration of user-generated content on social media

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  Unilever

  Feb 2018 - Jun 2019

  Social Media & Influencer Marketing Manager

  Brands Worked On: Magnum, Algida, Signal, Clear, Seventh GenerationAt Unilever, in addition to preparing and sharing social media content for various brands, I was also involved in leading e-commerce and data-driven marketing projects when the team was first established.Developed targeting strategies and created tailored content for both participants and non-participants of the Magnum Car Giveaway campaign.Conducted market research and audience segmentation for Seventh Generation, a newly introduced brand in the country, identifying potential target audiences and creating buyer personas to inform content strategy.Managed and executed data-driven marketing projects, leveraging analytics to refine marketing strategies, improve customer targeting, and enhance overall campaign performance.Applied predictive analytics and insights to guide decision-making, contributing to the success of data-driven initiatives.For three years, I managed the Magnum Capsule Collection campaigns during the Cannes Film Festival:Conducted in-depth consumer analysis on social media platforms to identify trends, preferences, and engagement patterns.Utilized data-driven insights to develop targeted and impactful social media projects, increasing brand visibility and engagement.Led influencer marketing initiatives, overseeing the full process—from identifying and negotiating with suitable influencers to managing campaign execution.Measured and optimized influencer marketing campaigns using data analytics, making real-time, data-driven adjustments for optimal results. Show less

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  Senfonico

  Jan 2020 - Jan 2021

  Netflix - Social Media Manager

  Led and executed social media strategies to enhance brand presence and effectively engage audiences.Implemented data-driven approaches, analyzing KPIs and user engagement metrics to measure campaign success and refine strategies accordingly.Developed and executed comprehensive social media plans to promote Netflix’s original series, movies, and documentaries across multiple platforms.Managed the day-to-day operations of Netflix’s social media channels, ensuring a consistent, compelling, and on-brand voice.Collaborated cross-functionally with marketing, content creation, and public relations teams to align social media initiatives with overall business objectives.Created engaging, shareable content, including posts, visuals, and videos, to drive interaction and increase audience growth on Facebook, Twitter, Instagram, and LinkedIn.Monitored social media trends and industry developments, identifying opportunities for innovation and staying ahead in a rapidly evolving digital landscape.Built and nurtured relationships with influencers, partners, and fans to amplify Netflix’s reach and strengthen online community engagement.Managed social media interactions, responding to user inquiries, comments, and feedback to maintain a positive and interactive brand presence.Executed special campaigns, contests, and promotions to generate excitement and buzz around new Netflix releases and events. Show less

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  Chosen Bilişim Teknolojileri

  Feb 2021 - Dec 2022

  Founder
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  Yemeksepeti

  Sept 2021 - Feb 2023

  Sr. Influencer Marketing Specialist
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  Delivery Hero

  Feb 2023 - Oct 2023

  Influencer Marketing Manager

  - Drove and executed influencer campaigns across social media platforms for major brand partners, aligning campaigns with overarching brand strategy and current business objectives to ensure a consistent and strategic approach- Led brand and campaign planning by designing custom creative briefs, overseeing fast-paced timelines and budgets ranging from $20-$100K, and end-to-end project execution- Directly monitored performance metrics and delivered comprehensive reports featuring analytics, tracked KPIs and competitive research analysis- Manage influencer partnerships across TikTok, Instagram and YouTube, including campaign and budget planning, talent casting, partnership negotiations and contracts, briefings, relationship management, and post-campaign reporting. Show less

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  TikTok

  Oct 2023 - Dec 2024

  TikTok Content & Partnership Marketing Manager

  Monitored and analyzed pre- and post-stream content performance and ROI metrics to optimize strategies.Promoted and positioned the TikTok LIVE product in the market, developing growth strategies for both TikTok and TikTok LIVE.Managed LIVE campaign budgets and allocated resources effectively to maximize impact.Developed and executed data-driven content strategies for TikTok Turkey, leveraging insights to enhance engagement and visibility.Managed relationships with external stakeholders, including agencies, media partners, and research firms, to drive brand success.Created and executed PR initiatives to strengthen the TikTok LIVE brand and improve public perception.Developed and implemented corporate social responsibility (CSR) projects, aligning with TikTok’s broader social impact goals.Designed and executed targeted PR campaigns to generate media coverage and increase awareness of TikTok LIVE events and initiatives.Analyzed sponsorship ROI metrics to evaluate sponsorship effectiveness and identify areas for improvement.Established strategic partnerships with key stakeholders to enhance content operations, increase PR value, and elevate brand recognition.Onboarded creators, government institutions, NGOs, and media partners onto TikTok, expanding the platform’s influence.Led cross-functional collaborations, acting as the point of contact for Marketing, PR, CSR, and Product teams.Developed educational materials for influencers, creators, and organizations to enhance platform usage.Supervised and localized effects, stickers, and gift operations to align with regional market preferences.Handled crisis management, ensuring swift and effective responses to emerging issues. Show less

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  Phoilex

  Dec 2024 - now

  Head of Marketing